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Enabling Strategies


Enhance the communication of the brand and profile of the University, increasing our reputation for exceptionality in learning and teaching, the student experience and for quality graduates.


Key Objectives for 2012-15:

  • Review the University’s brand values to ensure that they reflect the University’s Strategic Plan.
  • Raise external profile in target markets to support growth in recruitment and partnership activity.
  • Deliver appropriate and effective communications and events to all stakeholders.
  • Work with Faculties, Directorates and the Students’ Union to identify and understand the specific communication needs of students and staff.
  • Position the University as an important civic organisation through partnerships, business and community engagement.
  • Promote the University’s strengths and successes.
  • Ensure mechanisms for productive media relations and news management.


Equality, Diversity and Human Rights

Provide an inclusive environment that promotes equality and embraces diversity.


Key Objectives for 2012-15:

  • Deliver accessible and inclusive facilities and services that meet the needs of all who engage with the University.
  • Advance equality of opportunity for staff and students by identifying and addressing barriers to access and progression.
  • Enrich the working environment and student experience by creating a culture which values individual expression of identity within a framework of equality, respect and dignity.
  • Establish systems for the collection, review and evaluation of equality data and activity.
  • Ensure the University is compliant with all equality, diversity and human rights law.


David Chesser“This strategic plan is underpinned by a series of enabling strategies which ensure that our highly professional staff, both academic and support, facilities and infrastructure will deliver an exceptional student experience, state of the art environment and a secure financial future.”

David Chesser
Chief Operating Officer



Provide inspiring and sustainable environments and facilities that enhance the student and staff experience.


Key Objectives for 2012-15:

  • Provide high quality buildings with leading edge technology to enhance learning.
  • Provide safe, accessible and statutorily compliant living, learning and recreational environments.
  • Produce an estates master plan to inform future investment decisions.
  • Expand the range of high quality, safe and statutorily compliant University-owned residential accommodation.
  • Enhance the environmental sustainability of the University’s estate.
  • Ensure optimal use of space.

The recent acquisition of the Haxby Road sports pitches is an exciting development for the University and we are delighted to be working with staff, students and the community on our strategy for sport. We have great aspirations for the site and look forward to offering state of the art facilities for all.



Become an exemplar of best practice within the sector and City by reducing our environmental impact.


Key Objectives for 2012-15:

  • Enhance the sustainability of the University’s estate in terms of carbon emissions, environmental and energy management standards.
  • Reduce carbon emissions arising from University activities, both directly and through our procurement activities.
  • Minimise the environmental impact of travel associated with University activities.
  • Minimise the generation of waste, emissions and discharges, by increasing reuse and recycling rates and managing external contracts accordingly.
  • Support the integration of education for sustainable development into our academic provision.
  • Raise awareness of our policies, actions and successes amongst staff, students and the wider community.



Ensure that our financial strategy underpins our corporate aspirations, aligns resources to our strategic plan and enhances financial sustainability.


Key Objectives for 2012-15:

  • Ensure the long term financial sustainability of the University.
  • Maintain capacity to underpin the delivery of current strategies and objectives.
  • Ensure funds are available to meet agreed investment opportunities.
  • Undertake appropriate planning and risk management activities.
  • Ensure appropriate financial control in an environment that encourages financial autonomy and accountability.
  • Ensure compliance with the HEFCE financial agreement and other statutory requirements.
  • Ensure appropriate procurement procedures and monitor value for money.


Human Resources

Be a good employer that values, develops and engages its employees.


Key Objectives for 2012-15:

  • Enhance staff experience to ensure we attract and retain exceptional people.
  • Engage and motivate staff by providing a positive and inclusive working environment that is stimulating and supportive, and is informed by this University’s values.
  • Further refine our pay and reward strategy to recognise and value staff contribution.
  • Deliver staff development that is focused on achieving high levels of performance.
  • Position ourselves to deal with change and future challenges.
  • Further develop an evidence-based approach to evaluating the quality, business-orientation and cost effectiveness of the HR department.


Simon Davis“York St John University provides a really positive working environment, which not only makes staff happy to come to work every day, but also happy to stay in their job for a long period of time.”

Simon Davis
Senior Gardener


ICT & Library

Provide accessible and resilient ICT and Library services that enhance communication, business

systems and information discovery of students and staff.


Key Objectives for 2012-15:

  • Continually improve the range, accessibility and appropriateness of IT systems and physical and electronic learning resources.
  • Provide expert help to encourage information access and communication for all students and staff.
  • Continuously engage staff and students in the development of flexible, innovative and exciting learning environments.
  • Provide an enabling and supportive learning environment that encourages innovative use of learning technologies and resources and equips students with relevant ICT skills for the future.
  • Support the embedding of information skills in all programmes, including the development of the digital literacy of academic staff.
  • Respond promptly to IT and Library user queries and feedback.
  • Provide systems and support to enhance the timeliness and security of electronic feedback on student assessments.


Framework for the Strategic Plan - Strategy Map: 2012 - 15 »