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Key Strategic Aims

We have developed a set of strategic aims which are informed by leading strategies and underpinned by enabling strategies.


Leading strategies

  • Develop innovative, inclusive and high quality teaching, learning and assessment practices that actively engage students and lead to an exceptional learning experience for students and staff.
  • Develop a strong, vibrant and sustainable research culture that informs our teaching, inspires our students and staff, enables research excellence, and enhances our academic reputation.
  • Build our reputation in the international community so that we are recognised as a quality University that develops staff and produces graduates with skills for life and work in the global community.
  • Provide opportunities for all students to develop the employability and enterprise skills they need to achieve their career potential.
  • Achieve University recruitment and widening participation targets.
  • Provide high quality, integrated and evidence-based student support services.


Enabling strategies

  • Enhance the communication of the brand and profile of the University, increasing our reputation for exceptionality in learning and teaching, the student experience and for quality graduates.
  • Provide an inclusive environment that promotes equality and embraces diversity.
  • Provide inspiring and sustainable environments and facilities that enhance the student and staff experience.
  • Become an exemplar of best practice within the sector and City by reducing our environmental impact.
  • Ensure that our financial strategy underpins our corporate aspirations, aligns resources to our strategic plan and enhances financial sustainability.
  • Be a good employer that values, develops and engages its employees. 13. Provide accessible and resilient ICT and Library services that enhance communication, business systems and information discovery of students and staff.


Learning, Teaching and Assessment »