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York St John University | University in the Heart of York > About > Our Strategy 2012-2015 > Student Recruitment and Widening Participation

Student Recruitment and Widening Participation

Achieve University recruitment and widening participation targets.


Key Objectives for 2012-15:

  • Further develop an evidence-based approach to recruitment and access.
  • Continue to provide educational opportunity to those who would not otherwise enjoy the benefits of an HE(Higher Education) experience.
  • Further develop partnerships to provide progression routes and increase participation, particularly within new geographic markets.
  • Provide market evidence to support decisions on fees, pricing and incentives.
  • Provide market evidence to support decisions on curriculum development and the academic portfolio.
  • Focus promotional activities on our brand values.


Harriet Metcalfe“The University has been expanding its reach and applications for our programmes have been growing for several years. York St John has so much to offer in terms of teaching and learning, its campus and sense of community which help make this a very special place to study.”

Harriet Metcalfe
Student Recruitment & WP Manager


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