About Media
From film and TV, digital culture, art and
advertising, media and popular culture plays a central role in
contemporary society. This degree programme explores the ways in
which the media shapes our lives – from what we do, to the way we
think – and, crucially, how we may intervene, shape, resist and
creatively engage with this process.
At York St John, Media offers an exciting and
intellectually rigorous degree programme that provides you with the
tools to learn and reflect on how media and culture affect who we
are, and how we understand ourselves and the world around us.
On this degree you learn not only how to
analyse and debate the media, but also how to engage with it in a
variety of ways – from writing in a number of styles for a range of
audiences and platforms, producing digital material and creating
images and film.
Thinking Critically/Writing Creatively
Whilst Media is critically focused, there are still
ample opportunities to direct the quality of your thinking into a
wide array of creatively and commercially focused outcomes. The
faculty has a fantastic Apple Mac Lab where you will be able to
gain experience of working with various software packages and
working with technical instructors, visiting speakers and industry
based professionals.
You will have the opportunity to produce your
own articles, multi-media portfolios and artworks within a range of
different genres for a range of different types of media. You will
work collaboratively on professional project briefs where you will
be able to test your growing knowledge and skills base. These might
include developing a whole creative and business strategy for
developing a major international film festival for the City of York
or pitching an idea for a new arts festival to the Culture
Department at the City of York Council Investment Board.
In project teams you will be able to ‘pitch’
your ideas for new media products, devise marketing and
distribution packages and formulate editorial policies. In
particular, you will get involved in the production of our magazine
and web-platform NEUTRAL, which engages actively and creatively
with contemporary media and culture.
Internationalising your experience is
increasingly crucial in terms of the global marketplace. We will
help you take advantage of the University's international network
of partner organisations so that you can add an international
dimension to your studies and which will look great on your
graduating CV profile. Students have the opportunity to undertake
field trips to the great cities of culture, including Istanbul,
Berlin, Madrid and Barcelona. You can also go abroad on an
exchange to New York State and Pennsylvania in the US or Silesia in
Poland.
Our media graduates are attractive to a
range of employers within the media, entertainment, creative,
cultural and communications industries. Former YSJ students can be
found in journalism, or running their own media enterprises such as
the arts magazine Aesthetica, while others
work in marketing and PR and some go on to post-graduate and
doctoral study.