The Business School presents a stimulating and diverse programme
of events all year round, we look forward to welcoming you.
Wednesday 13 May 2014 | 17.30-19.30
De Grey Lecture Theatre, York St John
with Catherine Wilcox, MINI Regional
When Mini launched in 1959 it was seen as
ground breaking, modern and the ideal car of its age.
Inspired by the fuel shortage in the 1950’s,
Sir Alec Issigonis designed a car that has captured the imagination
of consumers for the last 50 years.
Fast forward to today, and the success and
impact of MINI continues to accelerate. It is a brand full of
excitement, iconic and globally recognised with all things British
and steeped in heritage, yet forward thinking, innovative and
In this session Catherine will examine the
brand and the other two cornerstones of MINI’s success; the people
and the product. We will look at how MINI has maintained its growth
and continue to succeed into the future.
Full Business School
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