Business School News
Not a pint sized industry anymore: Supporting Scottish
small- medium sized breweries reach international markets... one
pint at a time!
Wednesday 4 May 2016 - Technology Innovation Centre, University
Dr Nadine Waehning, Lecturer in Marketing at York St John
Business School alongside Dr Maria
Karampela, Lecturer in Marketing, University of Strathclyde
will present their recent research on the advantages of exporting
for SMEs and how these could benefit from differentiation
strategies on international business.
The event will also include guest talks from exporting &
industry experts as well as from other brewers that have
successfully expanded internationally. Delegates will be encouraged
to share their own experiences and challenges faced in the
expansion of their business during a roundtable discussion.
This event has been organised by Dr Nadine Waehning and Maria
Karampela in support of the local business community.
You can view the event on the University of Strathclyde website
To register for the event, or to express your interest to
participate in the research project, please contact Dr Nadine
Waehning at firstname.lastname@example.org