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Business School News


MINI VisitBrand MINI with Catherine Wilcox (14 May 2015)

MARKETING and MOTOR HEAD enthusiasts were in for a treat last night when MINI Regional Sales Manager Catherine Wilcox delivered a Masterclass, hosted by York St John Business School as part of the Go York Business Masterclass season.

In last night’s Masterclass Catherine examined the MINI brand and the other two cornerstones of its success; the people and the product. Catherine also covered how MINI has maintained its growth and how it plans to succeed in the future.

The Masterclass showcased a superior example of a global brand leading the market in its field. It also highlights York St John Business School's commitment to ensuring business education is grounded in both theory and practice and to achieve the latter there is a need for engagement with businesses of all shapes and sizes.

Noel Dennis, Associate Dean of York St John Business School said: “MINI is such an iconic brand that all businesses can learn lessons from.  I was overjoyed that Catherine gave up her time to share the MINI story with an enthusiastic audience made up of students, staff and the local business community.  The presentation was inspiring and generated much discussion.  I hope that we can develop our relationship further with MINI going forward to benefit our management students through live projects etc".

Business School Graduate Marketing Intern Christian Sims said: "Last night’s Masterclass provided a fantastic insight into the brand of MINI, a great event!”.

MINI Visit Group 

From left to right: Noel Dennis -Associate Dean, Catherine Wilcox - MINI Regional Sales Manager, Matt Dalton - Cooper MINI York, Chris Hodson - Cooper MINI York

Launched last autumn, the Go York Business Masterclass season provides leading business innovation in York and boasts an extensive program of Master classes ranging from top business leaders to entrepreneurs to industry experts and more.

The Masterclass season continues on Wednesday 15 July when York St John University plays host to a Masterclass provided by Professor in Business Education Bob Garvey, who will be delivering his ‘Coaching and Mentoring’ seminar. 

Further information on this Masterclass series and all Business School Events are available at https://www.yorksj.ac.uk/business-school/york-st-john-business-school/business-school-events.aspx  


Masters in Leading Innovation and Change Residential Week at York St John University - April 2015

MALIC Residential Week April 2015

A week-long residency of the MA Leading Innovation and Change in April was blessed with good weather and with the participation of 40 professionals and managers from around the world. The event was facilitated by George Boak, Irene Chu and Sarah Crabbe from the Business School, with Radu Negoescu from partner organisation Robert Kennedy College of Zurich. Participants came from Afghanistan,  Australia, Bahrain, Colombia, Canada, Finland, Germany, Guinea, Haiti, Indonesia, Jamaica, Kenya, Lithuania, Namibia, Nigeria, the Netherlands, Pakistan, Peru, Spain, Sudan, Switzerland, Thailand, the UAE, the UK, Zambia  and Zimbabwe, to enjoy a week of learning and sharing in York. 

For more details on this course please email rkc.malic@yorksj.ac.uk


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