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Business School News

Eurofest York proves to be a huge success (10 July 2015)

York St John Business School was delighted to host the first Eurofest York event on Wednesday 10 June 2015.

Developed by the Selby Modern Languages Forum, Eurofest is a simulated international trade fair for year 8 pupils. Its purpose is to encourage the active use of modern foreign languages and an understanding of the value of having language skills in a business.

This is the first time that York St John University has run a York-based version of the event. Having attended the Selby event and experienced the buzz in the hall, we were keen to offer a York version. It is very exciting to see how pupils meet the challenge of answering questions from people they have never met, with accents they are not used to, in an ‘alien’ environment. The trade fair scenario also shows them how the language skills they are learning in the classroom can be put to use in the real world.

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Routes into languages logo

Eurofest logo


York St John University and CMI partnership celebration

To mark York St John’s accreditation as a Chartered Management Institute (CMI) Centre, the Business School held a CMI Centre launch event on Wednesday 17 June 2015.

cmiThe partnership between the CMI and York St John Business School starts with a cohort of York St John employees beginning their Level 5 Certificate in Management and Leadership Qualification in September 2015.

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Alumnus driving her way to success (11 June 2015)

York St John University would like to congratulate Caroline Cuthbertson on her promotion to ‘H.R. Coordinator with special responsibility for Talent Acquisition’ at Enterprise Rent A Car. Caroline, a Business School Graduand in BA (Hons) Marketing Management, joined Enterprise back in 2014 after securing a summer internship role. In September of the same year, Caroline returned to YSJU to continue her studies and the role of Enterprise Campus Brand Manager whilst remaining at Enterprise on a part-time basis.

Caroline CuthbertsonEmma Grant, Enterprise Talent Acquisition Manager for Yorkshire, the North East and Cumbria said: “Throughout the interview process Caroline demonstrated a real passion for brand management and social media, with her presentation really highlighting the creative side she will bring to the role”.

Dr Brendan Paddison, Management Lecturer said: “Caroline was a very dedicated and hard-working student and has clearly taken full advantage of the Enterprise Rent A Car Graduate Management Scheme. We are very pleased to see the progression of one of our top performing alumni”.

Enterprise Rent a Car is one of the largest recruiters of graduate and undergraduates in the UK.  There are still come graduate opportunities this year and internships and placement opportunities for next academic year available.  Please see website http://www.enterpriselive.co.uk/ for more details.

enterpise

 

 


The Business School at UFHRD 2015, Cork, Ireland (3-5 June 2015)

Staff from the Business School delivered four papers to the international conference of the University Foundation for Human Resourceufhrd Development, in Cork, in June.

Academics George Boak, Peter Watt, Duminda Rajasinghe and Alan Johnston presented papers on team learning, action research to address underlying causes of poverty, executive coaching, and HRD in the hotel sector.

The annual conference, this year hosted by the University College of Cork, attracted over 250 participants from universities in Europe, America, the Middle East and Asia.

To see the conference webpages open: UFHRD 2015

 


MINI VisitBrand MINI with Catherine Wilcox (14 May 2015)

MARKETING and MOTOR HEAD enthusiasts were in for a treat last night when MINI Regional Sales Manager Catherine Wilcox delivered a Masterclass, hosted by York St John Business School as part of the Go York Business Masterclass season.

In last night’s Masterclass Catherine examined the MINI brand and the other two cornerstones of its success; the people and the product. Catherine also covered how MINI has maintained its growth and how it plans to succeed in the future.

The Masterclass showcased a superior example of a global brand leading the market in its field. It also highlights York St John Business School's commitment to ensuring business education is grounded in both theory and practice and to achieve the latter there is a need for engagement with businesses of all shapes and sizes.

Noel Dennis, Associate Dean of York St John Business School said: “MINI is such an iconic brand that all businesses can learn lessons from.  I was overjoyed that Catherine gave up her time to share the MINI story with an enthusiastic audience made up of students, staff and the local business community.  The presentation was inspiring and generated much discussion.  I hope that we can develop our relationship further with MINI going forward to benefit our management students through live projects etc".

Business School Graduate Marketing Intern Christian Sims said: "Last night’s Masterclass provided a fantastic insight into the brand of MINI, a great event!”.

MINI Visit Group 

From left to right: Noel Dennis -Associate Dean, Catherine Wilcox - MINI Regional Sales Manager, Matt Dalton - Cooper MINI York, Chris Hodson - Cooper MINI York

Launched last autumn, the Go York Business Masterclass season provides leading business innovation in York and boasts an extensive program of Master classes ranging from top business leaders to entrepreneurs to industry experts and more.

The Masterclass season continues on Wednesday 15 July when York St John University plays host to a Masterclass provided by Professor in Business Education Bob Garvey, who will be delivering his ‘Coaching and Mentoring’ seminar. 

Further information on this Masterclass series and all Business School Events are available at https://www.yorksj.ac.uk/business-school/york-st-john-business-school/business-school-events.aspx  


Masters in Leading Innovation and Change Residential Week at York St John University - April 2015

MALIC Residential Week April 2015

A week-long residency of the MA Leading Innovation and Change in April was blessed with good weather and with the participation of 40 professionals and managers from around the world. The event was facilitated by George Boak, Irene Chu and Sarah Crabbe from the Business School, with Radu Negoescu from partner organisation Robert Kennedy College of Zurich. Participants came from Afghanistan,  Australia, Bahrain, Colombia, Canada, Finland, Germany, Guinea, Haiti, Indonesia, Jamaica, Kenya, Lithuania, Namibia, Nigeria, the Netherlands, Pakistan, Peru, Spain, Sudan, Switzerland, Thailand, the UAE, the UK, Zambia  and Zimbabwe, to enjoy a week of learning and sharing in York. 

For more details on this course please email rkc.malic@yorksj.ac.uk


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