Business School News
Eurofest York proves to be a huge success (10
York St John Business School was delighted to host the first
Eurofest York event on Wednesday 10 June
Developed by the Selby Modern Languages Forum,
Eurofest is a simulated international trade fair for year 8 pupils.
Its purpose is to encourage the active use of modern foreign
languages and an understanding of the value of having language
skills in a business.
This is the first time that York St John
University has run a York-based version of the event. Having
attended the Selby event and experienced the buzz in the hall, we
were keen to offer a York version. It is very exciting to see how
pupils meet the challenge of answering questions from people they
have never met, with accents they are not used to, in an ‘alien’
environment. The trade fair scenario also shows them how the
language skills they are learning in the classroom can be put to
use in the real world.
York St John University and CMI partnership
To mark York St John’s accreditation as a Chartered Management
Institute (CMI) Centre, the Business School held a CMI Centre
launch event on Wednesday 17 June 2015.
The partnership between the CMI and York
St John Business School starts with a cohort of York St John
employees beginning their Level 5 Certificate in Management and
Leadership Qualification in September 2015.
Alumnus driving her way to success (11 June
York St John University would like to
congratulate Caroline Cuthbertson on her promotion to ‘H.R.
Coordinator with special responsibility for Talent Acquisition’ at
Enterprise Rent A Car. Caroline, a Business School Graduand in BA
(Hons) Marketing Management, joined Enterprise back in 2014 after
securing a summer internship role. In September of the same year,
Caroline returned to YSJU to continue her studies and the role of
Enterprise Campus Brand Manager whilst remaining at Enterprise on a
Emma Grant, Enterprise Talent
Acquisition Manager for Yorkshire, the North East and Cumbria
said: “Throughout the interview process Caroline demonstrated a
real passion for brand management and social media, with her
presentation really highlighting the creative side she will bring
to the role”.
Dr Brendan Paddison, Management Lecturer said:
“Caroline was a very dedicated and hard-working student and has
clearly taken full advantage of the Enterprise Rent A Car Graduate
Management Scheme. We are very pleased to see the progression of
one of our top performing alumni”.
Enterprise Rent a Car is one of the largest
recruiters of graduate and undergraduates in the UK. There
are still come graduate opportunities this year and internships and
placement opportunities for next academic year available.
Please see website http://www.enterpriselive.co.uk/
for more details.
The Business School at UFHRD 2015, Cork,
Ireland (3-5 June 2015)
Staff from the Business School delivered four papers to the
international conference of the University Foundation for Human
Development, in Cork, in June.
Academics George Boak, Peter Watt, Duminda
Rajasinghe and Alan Johnston presented papers on team learning,
action research to address underlying causes of poverty, executive
coaching, and HRD in the hotel sector.
The annual conference, this year hosted by the University
College of Cork, attracted over 250 participants from universities
in Europe, America, the Middle East and Asia.
To see the conference webpages open: UFHRD 2015
Brand MINI with Catherine Wilcox
(14 May 2015)
MARKETING and MOTOR HEAD enthusiasts were in
for a treat last night when MINI Regional Sales Manager Catherine
Wilcox delivered a Masterclass, hosted by York St John Business
School as part of the Go York Business Masterclass season.
In last night’s Masterclass Catherine examined
the MINI brand and the other two cornerstones of its success; the
people and the product. Catherine also covered how MINI has
maintained its growth and how it plans to succeed in the
The Masterclass showcased a superior example
of a global brand leading the market in its field. It also
highlights York St John Business School's commitment to ensuring
business education is grounded in both theory and practice and to
achieve the latter there is a need for engagement with businesses
of all shapes and sizes.
Noel Dennis, Associate Dean of York St
John Business School said: “MINI is such an iconic brand that all
businesses can learn lessons from. I was overjoyed that
Catherine gave up her time to share the MINI story with an
enthusiastic audience made up of students, staff and the local
business community. The presentation was inspiring and
generated much discussion. I hope that we can develop our
relationship further with MINI going forward to benefit our
management students through live projects etc".
Business School Graduate Marketing Intern Christian
Sims said: "Last night’s Masterclass provided a fantastic insight
into the brand of MINI, a great event!”.
From left to right: Noel Dennis -Associate Dean, Catherine
Wilcox - MINI Regional Sales Manager, Matt Dalton - Cooper MINI
York, Chris Hodson - Cooper MINI York
Launched last autumn, the Go York Business
Masterclass season provides leading business innovation in York and
boasts an extensive program of Master classes ranging from top
business leaders to entrepreneurs to industry experts and more.
The Masterclass season continues on Wednesday
15 July when York St John University plays host to a
Masterclass provided by Professor in Business Education Bob Garvey,
who will be delivering his ‘Coaching and Mentoring’
Further information on this Masterclass series and all Business
School Events are available at
Masters in Leading Innovation and Change Residential
Week at York St John University - April 2015
A week-long residency of the MA Leading
Innovation and Change in April was blessed with good weather and
with the participation of 40 professionals and managers from around
the world. The event was facilitated by George Boak, Irene Chu and
Sarah Crabbe from the Business School, with Radu Negoescu from
partner organisation Robert Kennedy College of Zurich. Participants
came from Afghanistan, Australia, Bahrain, Colombia, Canada,
Finland, Germany, Guinea, Haiti, Indonesia, Jamaica, Kenya,
Lithuania, Namibia, Nigeria, the Netherlands, Pakistan, Peru,
Spain, Sudan, Switzerland, Thailand, the UAE, the UK, Zambia
and Zimbabwe, to enjoy a week of learning and sharing in
For more details on this course please email firstname.lastname@example.org
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