Tourism Futures Conference: Marketing the New Cultural City
Over 90 guests from tourism, heritage and arts
organisations attended the fourth Tourism Futures conference where
presentations and live discussions about the key challenges and
opportunities that cultural tourism presents took place at York St
John Business School.
Professor Tonino Pencarelli, from the
University of Urbino Italy, presented "Branding in Tourism Products
and Destinations" and Ann Gurnell, General Manager of visitor
attraction operator Continuum, engaged the audience with the case
study of Oxford Castle – a 1000-year-old castle and former prison
that recently opened as a tourist attraction.
Delegates were pleased to participate in a
varied selection of sessions. From learning how storytelling
can help your business to engage visitors to the challenges that
York face to become a UNESCO World Heritage Site. Some of the
participants say:
“I liked the 'story telling approach' to
visitor involvement as I may apply this for delivering meaning of
the festival to festival goers”
“Highly enjoyable and thought provoking -
needed a bit more time!”
“The combination of speakers, one from
academia and one from industry was good”
_v_networking_small.jpg "Tourism Conference 2010")
_v_audience_small.jpg "Tourism Conference 2010")
Delegates networking
_v_panellists.jpg "Tourism Conference 2010")
_v_session_heritage_small.jpg "Tourism Conference 2010")
Panellists (L-R): John Yeomans, Professor Tonino Pencarelli
& Ann Gurnell