Dr Tina Harness
Head of Subject - Business
T: +44 (0)1904 876392
Harness, T. (2009), Research Approach in
Strategic Human Resource Management, Journal of Marketing
Research, Special Edition.
Harness, D. R. & Harness, T., (2004),"The
New Customer Relationship Management Tool - Product Elimination",
The Service Industries Journal. Vol. 24, No. 2, pp. 67 –
Harness D & Marr N & Goy T. (1998),
“The Identification of Weak Product Revisited.” Journal of Product
and Brand Management. Vol. 7 No 4 pp. 319- 333
An Overview of Service Product Elimination:
Insights from UK Financial Services, Journal of Financial Services
Marketing (Harness and Harness) Spring 2007
Conference Papers -
Harness, D. R. & Harness, T. (2000),
"Product Elimination - A Relationship Management Tool", ANZMAC 2000
Conference Proceeding, Surfers Paradise, Australia.
Harness, T, Burrell, C. (1999), “The
Link Between Market Characteristics, Business Strategies and Human
Resource Strategies: An Examination of the Matching Model of
Strategic Human Resource Management”, Irish Academy of Management
Conference, Dublin, Ireland.
Marr, N, Harness D, Goy T. (1998),
“Elimination Strategies for Physical Goods and Financial Service
Products - the Applicability of Harvesting and Divesting”.
ANZMAC98 Conference Proceedings, Otago, Dunedin, New Zealand.
Conference Papers UK
Harness D, R., & Harness T. (2003) “The
Predictability of the Causes of Financial Services Product
Elimination”, BAM Conference Proceedings, Leeds Metropolitan
University, Harrogate, September, 2003
Harness D & Harness T (2007), Managing
Sports Products and Services (in Sports Marketing, Chadwick and
Ellis), Chapter 9, Prentice-Hall