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Keith Brighty

Keith BrightySenior Lecturer

Contact details

E: k.brighty@yorksj.ac.uk

T: +44 (0)1904 876828

Profile Teaching Professional Activities Research & Publications

 

Keith’s teaching main area of expertise is in Marketing, particularly in Consumer Behaviour, Marketing Strategy and Marketing Communications.  His teaching activity is primarily on Masters programmes although around a third of his teaching time is spent working with undergraduates. 

Keith is keen to work with innovative teaching approaches and in recent years has introduced Action Learning Sets and small group mentored seminar methods to his teaching.