Why study Global Marketing?
The new economics of global marketing transform
our understanding of how customers behave, markets operate and
value is created. This programme will encourage you to master the
global game of marketing – whether you are currently developing
your knowledge of marketing, and want to have a better
understanding of the new global economy; have knowledge of
marketing and think there’s a new and better way; or just want to
stay connected to the fast-paced world of customer-centred
business. York St John Business School has
a growing reputation for attracting a strong and diverse
international student group, bringing a rich cultural base to our
programmes of study.
What qualifications do I need to apply?
Candidates for entry to the MA programme must
I. UK/EU students will be able to enter the
programme directly in accordance with University entry requirements
for MA programmes (a first degree achieved at Class 2:2 or above
from an approved University or Institution, in a relevant or
related subject which provides grounding in marketing) or possess
an equivalent professional qualification.
addition to the qualifications above (I.), Non UK/EU Students whose
first language is not English will be required to achieve IELTS 6
or above with no less than Band 6 in the writing skill, or
equivalents acceptable to the University.
Where applicants do not meet the stated entry
requirements above, the University APEL
policy may be utilised for entry to the programme where necessary
and appropriate. The programme is expected to use this system to
allow entry for post-experience professionals who are over 21 years
and who have been in management for at least 2 years. This is
likely to involve a submission of evidence of professional
competence (an assignment to the Head of Programme) and an
interview as part of the recruitment process.
For those students who have appropriate
professional qualifications there is an opportunity to APL up to 60
credits on the Masters programme.
does it cost?
The fees are subject to review.
Please visit our
tuition fees webpage for up-to-date information
A 10% discount is applicable to all YSJU
Alumni undertaking PG level study
Discounts/Scholarships may be available for
international students. Please contact YSJ International for
further information: T: +44 1904 876884 E: firstname.lastname@example.org
How do I apply?
Use the buttons below to apply for the
different programme routes via our online application system.
For help completing the online application,
please refer to our guide.
Please note that applications
are considered throughout the year but are only reviewed once they
are complete with both
How can I find out more?
For further information please contact Dr Kenneth
Gadd T: 01904 876476 E: email@example.com or