How can I study?
This programme is available either as a full-time
(one year), or part-time (two – five years) programme. Normally you
will enrol for the MA International Business, but alternatively you
can undertake a Postgraduate Certificate in International Business
(60 credits) or a Postgraduate Diploma in International Business
(120 credits).
Intakes is in September.
What will I study?
There are seven core modules, one option and a
significant research dissertation.
Modules
The core modules include:
- Managing Business Finance - You develop an
understanding of the role of accountants in the management of a
successful enterprise. There is an opportunity to use technical
skills and gain a deep understanding of underlying concepts.
- Human Resource Management - We introduce
strategic and operational human resource management in a global
business environment through theory and practice.
- Global Markets & Consumers - You explore
the dynamic and changing relationship between consumers, customers,
stakeholders and business and consider issues such as
globalisation, consumerism and
personalisation.
- Environmentally Sustainable Business - We
assess the impact of business on current environmental concerns and
issues relating to corporate social responsibility and
environmental sustainability.
- International Business Strategy - You
investigate how organisations develop strategies which
reflect
internationalisation and its effects on the business and market
environment.
- Research Methods - This prepares you for
individual self-directed research and business-related research
projects.
One module option can be drawn from the following
list:
- Managing Corporate Reputation: theoretical and
practical techniques are explored and includes product and
corporate branding, and the role of corporate responsibility in
adding value to business and markets.
- Global Marketing Leadership: debates the
importance of sustainable relationships between internal and
external business and the community, when businesses are market
leaders.
- Managing Operations & Information Systems:
focuses on how these areas create competitive advantage and add
value in both production and service areas. Emphasis is placed on
Business Process Improvement and Business Process Engineering.
The research dissertation provides an opportunity
for specialism through in-depth study of an issue relevant to
international business.
There will be taught sessions each weekday, as
well as opportunity for guided private study.
How will I be assessed?
Assessments: include portfolios, presentations,
essays, reports, case studies, examinations and dissertations.
What resources will I have access to?
York St John University has a good range of
management texts and access to electronic books and journals.
Classroom based and open-access PCs/networked terminals are
available in the Learning Centre and at other locations in the
University. An excellent range of student support and welfare
services are also available.
Degree programme information
Programme specifications
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