Why study MSc Creative and Cultural Marketing?
The creative industries are thriving both
nationally and internationally, which is creating a myriad of
opportunities for individuals who wish to pursue a career in the
arts and creative and cultural industries. The Creative and
Cultural Marketing programme will build your knowledge of key
generic marketing concepts, such as strategic marketing planning
and consumer behaviour, but in addition there are two modules that
focus specifically on marketing and management in the arts and
creative and cultural industries. Through these two specialist
modules Marketing in the Arts and Creative Industries (MMB051) and
Marketing Culture and Heritage (MMB052), you will explore key
aspects of marketing and management theory in the context of the
arts and creative and cultural industries, where the behaviour and
thinking of individuals and organisations is often different from
that of more commercially orientated businesses.
As with our entire postgraduate management suite
of programmes, students will be taught about responsible
management, sustainability, ethics, corporate social responsibility
and the role of business in contemporary society.
You will be exposed to the latest contemporary
research in arts marketing and the creative and cultural industries
to develop your critical thinking skills and to be at the forefront
of the latest thinking in the discipline. This programme of study
is closely linked with the Future’s research group within the
School. Future’s facilitates monthly seminars where both staff and
visitors, present papers on their research and share ideas. Within
Futures, a sub-group named HAVRC (Heritage and Visitor Research
Collaborative) has been set up to facilitate research projects with
external agencies and business in the heritage sector. As you study
the programme you will be expected to, and will be encouraged to,
be an active member of the HAVRC research group.
You will develop practical and professional
skills relevant to this programme of study through the use of live
projects, contemporary case studies and a strategic marketing
planning simulation. In addition, there will be regular inputs from
arts practitioners, industry experts and leading academics in the
fields, which will ensure that you are exposed to the latest
practitioner and academic thinking – all of which promote career
All students on the MSc programmes within York St
John Business School complete a module of independent study which
is titled the Research Investigation (MMB063). This module provides
you with the opportunity to investigate in depth an area of
particular interest to you that links with your programme of study.
You will be supported in conducting this research by an academic
from your field of interest. To support you in being able to
conduct this work there is a module called Researching Contemporary
Business Issues (MMB062) that again all students on the MSc
programmes within the Business School study. This module provides
you with the opportunity to engage with current academic and
practitioner business debate and encourages students to explore a
range of relevant business topics. The module has been designed in
such a way that it promotes a multi-disciplinary approach, for
example, you will receive input from a variety of disciplines
(business and non-business) thus allowing you to see business
issues from a variety of perspectives.
What qualifications do I need?
Candidates for entry to the MSc Creative and
Cultural Marketing programme must normally possess:
I. UK/EU students will be able to enter the
programme directly in accordance with University entry requirements
for MA/MSc programmes (a first degree achieved at Class 2:2 or
above from an approved University or Institution) or possess an
II. In addition to meeting the University's
general entry criteria for postgraduate study, you must also have a
minimum of two years work experience in a relevant discipline.
III. Non-UK/EU students whose first language is
not English will be required to achieve IELTS 6 or above with no
less than Band 6 in writing skills, or equivalents accepted by the
If you do not meet the stated entry requirements
above, the University APEL policy may be utilised for entry to the
programme where necessary and appropriate. The programme may use
this system to allow entry for post-experience professionals who
have been in management for at least 2 years. This is likely to
involve the submission of evidence of professional competence (an
assignment to the Head of Programme) and an interview as part of
the recruitment process.
How much does it cost?
The fees are subject to review.
Please visit our
tuition fees webpage for up-to-date information
A 10% discount is applicable to all YSJU
Alumni undertaking PG level study.
Postgraduate Loan is now available to help you pay for your
Discounts/Scholarships may be available for
international students. Please contact YSJ International for
further information: T: +44 1904 876884 E: firstname.lastname@example.org
How can I apply?
Please note that this course is not
available for September 2016/17 entry but will be available
for 2017 entry onwards.
How can I find out more?
For further information please contact Head of
Postgraduate - Management Gill Bishop E: