Why study MSc International Marketing?
Marketing is a dynamic and diverse discipline
that is central to the success of the organisation. This programme
will introduce you to the exciting world of international marketing
and will explore key aspects of the discipline, from marketing
strategy to strategic brand management. The programme will also
examine the challenges faced by marketers in today’s dynamic and
competitive business environment and how such challenges can be
overcome. You will be exposed to the latest contemporary research
in international marketing to develop your critical thinking skills
and develop and apply knowledge of the latest thinking in
As a student on this programme you will develop
your practical and professional skills through the use of live
projects, contemporary case studies and a strategic marketing
planning simulation. In addition, there will be regular inputs from
industry experts and leading academics in the field, which will
ensure that you are exposed to the latest industry and academic
thinking – all of which lead to career readiness.
As with our entire postgraduate management suite
of programmes, students will be taught about responsible
management, sustainability, ethics, corporate social responsibility
and the role of business in contemporary society.
There are eight ‘taught’ modules on the MSc
International Marketing programme and they include Marketing
focussed modules; Consumer Behaviour (MMB038), Strategic Brand
Management (MMB046), Strategic Marketing Planning (MMB048),
Marketing Communications (MMB049), Digital Marketing (MMB047) and
Project Management (MMB041). In addition to the marketing focussed
modules you will also learn about business more widely through
exploring and analysing the business and critically evaluating the
role of sustainability within the modern business environment.
Throughout the programme you will be encouraged
to practise the marketing skills you have developed and also to
apply the latest international marketing knowledge to a range of
live projects and through simulation activity. One of the major
pedagogic differences of the York St John International Marketing
programme is that on the module Project Management you will be
challenged to apply what you have learnt throughout your studies
within a multidisciplinary team of students whilst working with an
All students on the MSc programmes within York St
John Business School complete a module of independent study which
is titled the Research Investigation (MMB063). This module provides
you with the opportunity to investigate in depth an area of
particular interest to you that links with your programme of study.
You will be supported in conducting this research by an academic
from your field of interest. To support you in being able to
conduct this work there is a module called Researching Contemporary
Business Issues (MMB062) that again all students on the MSc
programmes within the Business School study. This module provides
you with the opportunity to engage with current academic and
practitioner business debate and encourages you to explore a range
of relevant business topics. The module has been designed in such a
way that it promotes a multi-disciplinary approach, for example,
you will receive input from a variety of disciplines (business and
non-business) thus allowing you to see business issues from a
variety of perspectives.
What qualifications do I need?
Candidates for entry to the International
Marketing programme must normally possess:
I. UK/EU students will be able to enter the
programme directly in accordance with University entry requirements
for MA/MSc programmes (a first degree achieved at Class 2:2 or
above from an approved University or Institution) or possess an
II. In addition to the qualifications above,
non-UK/EU students whose first language is not English will be
required to achieve IELTS 6 or above with no less than Band 6 in
writing skills, or equivalents accepted by the University.
III. For part-time students who are in
employment careful counselling will be given so that they
understand that this is a pre-experience programme.
If you do not meet the stated entry requirements
above, the University APEL policy may be utilised for entry to the
programme where necessary and appropriate. The programme may use
this system to allow entry for post-experience professionals who
have been in management for at least 2 years. This is likely to
involve the submission of evidence of professional competence (an
assignment to the Head of Programme) and an interview as part of
the recruitment process.
How much does it cost?
The fees are subject to review.
Please visit our
tuition fees webpage for up-to-date information
A 10% discount is applicable to all YSJU
Alumni undertaking PG level study.
Postgraduate Loan is now available to help you pay for your
Discounts/Scholarships may be available for
international students. Please contact YSJ International for
further information: T: +44 1904 876884 E: email@example.com
How can I apply?
To submit your application, please use the
buttons below to apply via our online application
system. For help completing the online application, please
refer to our guide.
Please note that applications
are considered throughout the year but are only reviewed once they
are complete with both
How can I find out more?
For further information please contact Head of
Postgraduate - Management Gill Bishop E: