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International Marketing MSc

MSc International Marketing
The Course Programme Structure Staff Profiles Why YSJ ?


Why study MSc International Marketing?

Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.

As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.

As with our entire postgraduate management suite of programmes, students will be taught about responsible management, sustainability, ethics, corporate social responsibility and the role of business in contemporary society.

There are eight ‘taught’ modules on the MSc International Marketing programme and they include Marketing focussed modules; Consumer Behaviour (MMB038), Strategic Brand Management (MMB046), Strategic Marketing Planning (MMB048), Marketing Communications (MMB049), Digital Marketing (MMB047) and Project Management (MMB041). In addition to the marketing focussed modules you will also learn about business more widely through exploring and analysing the business and critically evaluating the role of sustainability within the modern business environment.

Throughout the programme you will be encouraged to practise the marketing skills you have developed and also to apply the latest international marketing knowledge to a range of live projects and through simulation activity. One of the major pedagogic differences of the York St John International Marketing programme is that on the module Project Management you will be challenged to apply what you have learnt throughout your studies within a multidisciplinary team of students whilst working with an organisation.

All students on the MSc programmes within York St John Business School complete a module of independent study which is titled the Research Investigation (MMB063). This module provides you with the opportunity to investigate in depth an area of particular interest to you that links with your programme of study. You will be supported in conducting this research by an academic from your field of interest. To support you in being able to conduct this work there is a module called Researching Contemporary Business Issues (MMB062) that again all students on the MSc programmes within the Business School study. This module provides you with the opportunity to engage with current academic and practitioner business debate and encourages you to explore a range of relevant business topics. The module has been designed in such a way that it promotes a multi-disciplinary approach, for example, you will receive input from a variety of disciplines (business and non-business) thus allowing you to see business issues from a variety of perspectives.


What qualifications do I need?

Candidates for entry to the International Marketing programme must normally possess:

I. UK/EU students will be able to enter the programme directly in accordance with University entry requirements for MA/MSc programmes (a first degree achieved at Class 2:2 or above from an approved University or Institution) or possess an equivalent qualification.

II. In addition to the qualifications above, non-UK/EU students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing skills, or equivalents accepted by the University.

III. For part-time students who are in employment careful counselling will be given so that they understand that this is a pre-experience programme.

If you do not meet the stated entry requirements above, the University APEL policy may be utilised for entry to the programme where necessary and appropriate. The programme may use this system to allow entry for post-experience professionals who have been in management for at least 2 years. This is likely to involve the submission of evidence of professional competence (an assignment to the Head of Programme) and an interview as part of the recruitment process.


Online application guideHow much does it cost?

The fees are subject to review.

Please visit our tuition fees webpage  for up-to-date information about fees.

A 10% discount is applicable to all YSJU Alumni undertaking PG level study.

A new Postgraduate Loan is now available to help you pay for your Master’s course.

Discounts/Scholarships may be available for international students. Please contact YSJ International for further information: T: +44 1904 876884 E: ysjinternational@yorksj.ac.uk 


How can I apply?

To submit your application, please use the buttons below to apply via our online application system.  For help completing the online application, please refer to our guide.


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MSc International Marketing Full time - September start



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MSc International Marketing Full time - January start



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MSc International Marketing Part-time - September start



Please note that applications are considered throughout the year but are only reviewed once they are complete with both references.


How can I find out more?

For further information please contact Head of Postgraduate - Management Gill Bishop E: g.bishop@yorksj.ac.uk or PGmanagement@yorksj.ac.uk.