Google Analytics
This workshop is suitable for
This workshop is aimed primarily at those who
would like to find out more about Google Analytics, or review its
full capabilities and available related Google tools or third party
applications.
It is suitable for those who have not used
Google Analytics before, and also suitable for those who have some
experience of other web tracking tools.
Delivered by
Christine Cahoon, Netskills
Workshop Content
Everyone with a web site wants to keep track
of how effective it is and who is viewing the content. This
workshop shows you how to use the leading free tool to find
out.
Google Analytics is probably the most popular
method of monitoring web site usage today. However it is all too
easy to simply accept the excellent graphical reports superficially
without appreciating that with some simple configuration you can
gain a real understanding of how your site is being used and which
parts are most successful. This workshop explains how to get the
most from the web's most popular visitor analysis tool.
Topics
- Getting started with Google Analytics and how it works
- Customising the interface and sharing reports
- Segmenting traffic and creating custom reports
- Measuring the impact of social web interactions
- Setting up goals and funnel visualisations
- Using related Google tools and third party
applications
By the end of the workshop participants will have
- Reviewed all practical aspects of setting up and using Google
Analytics
- Developed skill at interpreting Google Analytics data
- Gained confidence in creating purposeful custom reports
- An appreciation of what related supplementary software is
available and why
Booking
To book a place on a workshop please use our Online Booking Form.