Marketing Management BA (Hons)

This is a distinctive programme that explores Marketing and Marketing Management as key aspects of business activity. A key focus of the programme is that it combines academic underpinning with real world scenarios and provides you with access to problem solving situations in a range of marketing contexts. The applied dimension is achieved through the extensive use of case study material and project work that enables you to engage with marketing as a discipline and as a practical business process.

UCAS course code
N500
Location
York St John University
Course fees
2017 - 2018: Home & EU students: £9,250 per annum, International (non EU) students: £10,000 per annum
Duration
3 years full-time
Study Abroad
Yes - see our study abroad web pages for more information
Start date
September 2017 | September 2018

Course overview

Studying Marketing Management is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, or the public sector you will need to possess the right set of skills, and have an understanding of how businesses operate and how skilled managers can contribute to their success.

This course will extend your knowledge of the principles and practice of marketing management. Management is also about people, and we will enable you to develop your own skills as a team player, a group member and ultimately as a manager of other people. Globalisation has resulted in an increasing need for managers who adopt an international perspective on business, particularly within the marketing sector. This degree will provide you with opportunities to develop a range of managerial skills of particular relevance.

Faisal Sheikh - Head of Programme

Course structure

Level 1

This degree will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in both management and marketing situations.
A key focus of the programme is that it combines academic underpinning with real world scenarios and provides you with access to problem solving situations in a range of marketing contexts. The applied dimension is achieved through the extensive use of case study material and project work that enables you to engage with marketing as a discipline and as a practical business process.

A general grounding in Marketing and Management is obtained at Level 1 followed by opportunities to select more advanced topics at Levels 2 and 3.

Modules may include:

  • Marketing Principles
  • Marketing Research
  • Preparing for Business
  • Responsible Business
  • Business Ventures

Level 2

Modules may include:

  • Strategic Marketing Planning
  • Integrated Marketing Communications
  • Management & Leadership
  • Research Methods & Project Management
  • Options including Study Abroad

Level 3

Modules may include:

  • Digital Marketing & Communication
  • International Marketing
  • Organisational Strategy & Decision Making
  • Independent Research

Teaching & Assessment

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.

You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.

Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. In addition,the foundations of core marketing concepts are laid through Marketing Principles and Marketing Research. At Level 2 (for example) there will be evidence of practice based learning (Strategic Marketing Planning ) in which you will be expected to engage in practical based activitieswhile also developing skills in managing projects (Research Methods and Project Management). Finally at Level 3 (for example) you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Organisational Strategy and Decision Making, Digital Marketing and Communication and Managing Organisational Development You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

You will have the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of Marketing and business management.

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Learning support

York St John University works hard to create an inclusive environment for all our students. We offer a range of learning support services to assist students throughout their studies.

Entry requirements

Qualifications

The minimum entry requirements for this course are:

96 - 112 UCAS Tariff points

3 GCSEs at grade C or above (or equivalent) including English Language

For 2017 entry UCAS has altered how its tariff points are calculated. Calculate your tariff points.

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh

Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Tuition fees for 2018 / 19 entry have not yet been confirmed.

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Tuition fees

UK & EU 2016 / 17

The York St John University tuition fee for the 2017 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Fees & Funding

Overseas 2016 / 17

The York St John University tuition fee for the 2017 entry to Foundation Degree, BA and BSc, PGCE degrees is £10,000 per year for international students.

Tuition fees may be subject to inflation in future years.

International Fees & Funding

International students

We welcome international students from all over the world at York St John University and have a vibrant international community. You can find out more on our International Pages about how you can study with us and what it’s like to live and learn in York, one of the UK’s most historic cities.

Ask a question

Do you have a question about this course? Fill out our form to send a question to our Admissions team. Alternatively, you can call us on 01904 876922.