Professor Christopher Moore

Senior Deputy Vice Chancellor with responsibility for London Campus


T: 01904 876608

Professor Christopher Moore leads the development of York St John's London campus and recruitment to our London courses. He also works to support the introduction of Degree Apprenticeships, and build on the University's strong relationships with major businesses. Christopher is an ex officio Executive Board Member. 

Before his appointment at YSJ, Christopher was Assistant Vice-Principal and Director of the British School of Fashion. Prior to that he was Chair in Marketing and Head of the Department of Management at Heriot Watt University, Edinburgh.

A graduate of the Universities of Glasgow and Stirling, his doctoral research was in the area of international fashion brand marketing. His current research interests include retailer internationalisation; luxury brand marketing and trends and developments in youth consumption. Professor Moore has published widely, most recently in the European Journal of Marketing, The International Journal of Retailing and Distribution Management and the International Review of Retail, Distribution and Consumer Research. He also recently contributed to the leading British marketing academic textbook, Marketing Theory, edited by Professors Baker and Saren. Professor Moore has provided consulting and commissioned research services to a wide range of retailers, financial service institutions, media companies and other consumer-facing organisations in the areas of brand management, marketing strategy and consumer intelligence management.

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