Social media is a general term for a range of internet-based applications that allow people to create, co-create, share and interact with information. The scale of use of these tools is phenomenal with the most popular applications having many millions of active users worldwide.
Use of such tools by higher education providers is already common and is increasing. The cultural trend implied by use of such tools is a significantly different and more social relationship between higher education providers and their stakeholders.
There is strong evidence that the effective use of social media is delivering considerable benefits across all aspects of university activities.
- Students are making contact with their peers through university networks before arriving on campus, and in some cases even prior to application, aiding recruitment and retention.
- Researchers are engaging in action research and communicating about their research using such tools.
- Students are using the tools to develop and demonstrate their competence in skills required for the world of work.
- Universities are using the tools to reach, interact, and work collaboratively with a range of audiences and using such public engagement to show the value of their activities in relation to the wider economy and society.
- Social tools are changing the nature of internal communications between university services and their customers.
- Social media tools are being used effectively to enhance learning and teaching practice: in this Toolkit we look at examples of their use to support peer review, peer support, collaborative working and enhancing learning in large group settings.
- Social networks offer another channel to engage with university alumni.
The 10 days of Twitter is a great place to start for beginners or new users.
YSJ has an installation of WordPress, meaning all staff and students have the ability to create their own blog at http://blog.yorksj.ac.uk
Find out more about WordPress.