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Postgraduate course

Entrepreneurship and Innovation MSc

Develop and advance your understanding of organisations, their management and the changing context they operate in.

business students being taught by theit tutor

This course will prepare you for a range of careers in the business sector, from business development to running your own start up. You will study the latest contemporary research in entrepreneurship and innovation, develop your critical thinking skills and learn how to apply knowledge to the latest in entrepreneurial thought to benefit your current workplace or career.

York campus

  • Duration – 1 year full time | 2 years full time with a year in industry | 2 years part time
  • Start date – January 2022, September 2022
  • School – York Business School

Minimum Entry Requirements

    2:2 undergraduate degree from a UK ENIC listed institution

    Experience current or recent work experience in a related discipline

Tuition Fees

    UK and EU 2020-21 £6,500 full time

    International 2020-21 £12,750 full time

Course overview

Entrepreneurial and innovation skills are increasingly sought after by employers who want their teams to take advantage of new opportunities. You will learn to apply best practice approaches to designing, developing, and running your own innovation-driven business.

The course will explore the process of generating new business ideas, developing and refining ideas, designing the infrastructure, right through to launching the business. You will focus on how innovation can be exploited in technological and business contexts.

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.

Special features of the course include:

  • Developing an understanding of the skills needed to undertake leadership responsibilities in an ethical and informed way
  • An emphasis on the combination of theory and practical experience
  • Supporting you to develop entrepreneurship and innovation skills and operate effectively and competently in international markets. 
  • Assessment methods used to mirror organisational based activities
  • Participation in active and supportive forums drawing on practical expertise
  • Opportunities to gain work experience. 

Course structure

How you will study

You can study this postgraduate course full time, or part time. This allows you to fit your studies around other commitments.

For postgraduate study, our academic year is split into 3 terms.

If you choose to study full time the course will take 1 year to complete. You will:

  • Take 4 compulsory modules in term 1
  • Take 4 compulsory modules in term 2
  • Take your Capstone Project in your final term. 

If you choose to complete a Year In Industry as part of your degree, your first year will be as above. Your second year will include a placement or conducting a skills and research based module.

If you choose to study part time the course will take 2 years to complete. You will:

  • Take 2 compulsory modules in term 1 of your first year
  • Take 2 compulsory modules in term 2 of your first year
  • Take 2 compulsory modules in term 2 of your second year
  • Take your Capstone Project module in the final term of your second year. 


Credits: 15

Compulsory module

The research and study of business in contemporary society requires a critical understanding of pervasive and interconnected topics. You will build your understanding of contemporary business issues, gain experience of the research and scholarly expectations of postgraduate study and develop a critical awareness of the research process and research design.

Credits: 15

Compulsory module

This module explores theoretical and practical issues relating to sustainable business in the context of environmental, social and economic needs at local and global scales. We will consider the relationships between business and society in an unequal and uncertain world. If you are new to the study of business the module includes an introduction to key business ideas. For those who have previously studied business the module also includes some familiar ideas approached in a newly critical way from some less familiar perspectives.

Credits: 15

Compulsory module

This module will introduce you to the fundamental principles of entrepreneurship and innovation. The aim of the module is to provide you with a solid theoretical and conceptual basis on which you can undertake the more specialist focuses of other modules on the programme.

By applying grounding in the key contexts, theories and themes that are central to entrepreneurship and innovation, you will be equipped to address and understand the various focuses of other modules from a critical and balanced perspective.

Credits: 15

Compulsory module

Entrepreneurship is a method of creative problem solving in business and a logic for taking action in a variety of settings where business can make a positive difference. Recent changes to the world economy have made the pursuit of entrepreneurial opportunity increasingly important to wealth creation. This module is designed to encourage a high level of experiential learning and engages you in the practical and creative process of new venture formation. It requires you to take a holistic view of your current studies, and your past business experience, to identify a profitable business idea and a novel opportunity and produce a feasible business plan.

Credits: 15

Compulsory module

On this module you will build your cognitive skills and computational thinking. You will also consider the relevance of these skills to business concepts, critical evaluation and professional considerations. You will develop a deep understanding of the impact and meaning of data. It is also an opportunity to examine data analytics technique in terms of problem solving, predicting and decision-making in business context.

Credits: 15

Compulsory module

Digital technology has revolutionised marketing. Online shopping is growing in popularity whilst digital has overtaken TV as the most popular advertising platform. This module provides a broad understanding of digital and interactive marketing. It will help students understand, evaluate and develop digital marketing strategy and tactics. The module will cover such subjects as website marketing and usability, search engine optimisation, display and search advertising, social media and content marketing, CRM, user-generated content and email marketing.

Credits: 15

Compulsory module

In recent years, the notion of social enterprise has seen the principles of entrepreneurship rerouted away from strictly private and profit-oriented initiatives towards different contexts within the social economy. This has seen a range of new approaches to business practice and social engagement.

This module explores the nature of these developments by exploring the distinct pathways that social enterprises follow and how these become disseminated across private, public and voluntary sectors to engage with social initiatives and imperatives.

Credits: 15

Compulsory module

The module comprises a set of specific activities and assignments that will enable you to follow the process of developing an entrepreneurial opportunity for a new product or service either for an existing company or to build a new venture around.

The course is built around the “Building Business Opportunities with Technology’ online programme, app and e-book. You will complete this supported by class workshops to help you practically apply what you have learned towards the course assignments. This flipped classroom approach will ensure that it truly is an experiential module where you will learn practical skills to help you in any chosen career.

Credits: 60

Compulsory module

The Capstone Project is designed to enable you to develop an advanced ability to select, define, research, analyse, develop solutions and reach evidence based conclusions to an issue relevant to your programme of study. It will allow you to select a wholly academic option or an applied business consultancy option.

The Capstone Project is a multifaceted module that will allow you to undertake 2 different routes through to completion of the course. The aim of this module is to encourage you to select a route where you can demonstrate the understanding and knowledge gained from the course and how this can be applied in a practical or theoretical way in a particular setting or context. The two possible routes:

  1. Dissertation
  2. Business Consultancy Project

Teaching and assessment

All of our modules are delivered using a range of teaching, learning and assessment strategies. These include: 

  • Lectures
  • Seminars
  • Tutorials
  • Workshops
  • Global café style learning activities.

Each module has a Virtual Learning Environment (VLE) where you and your peers will be encouraged to engage in online debate and take a collaborative approach to learning. We also offer a range of support to help you adjust to postgraduate level study including academic research and writing skills. 

We use a range of assessment methods on the course, designed to reflect organisational activities in business. Assessment methods include:

  • Presentations
  • Critical essays
  • Portfolios
  • Reflective journals
  • Case study work.

Your module tutor will provide opportunities for feedback to inform your work prior to submission. You will receive detailed feedback on assessment to help you develop and continuously improve your performance while on the course.

Career outcomes

Choosing a postgraduate degree in Entrepreneurship and Innovation can help you achieve your career ambitions. You will gain the skills, knowledge and behaviours needed to launch your own business, or find employment in a range of careers. 

With these skills, you could pursue a number of careers, such as: 

  • Business development manager
  • Business adviser 
  • Start-up owner. 

Taking this course would also prepare you to continue your postgraduatae study with either an MPhil, or PhD.

If you are considering starting your own business, we can help you get there. The leadership and negotiation skills you develop during the course, as well as the contacts you make, will put you in a great position to take this leap. Our dedicated start-up initiative, Grad2Director is available alongside this programme. This lets you work with our specialist team and apply for funding opportunities to start your own company. The Grad2Freelancer initiative is also available for those who wish to work on a freelance or consultancy basis.

Whatever your ambitions, we can help you get there.

Our careers service, LaunchPad provides career support tailored to your ambitions. Through this service you can access:

  • Employer events
  • LinkedIn, CV and cover letter sessions
  • Workshops on application writing and interview skills
  • Work experience and volunteering opportunities
  • Personalised career advice.

This support doesn't end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain experience and confidence to succeed. It's your career, your way.

Entry requirements


Minimum Entry Requirements

    2:2 undergraduate degree from a UK ENIC listed institution

    Experience current or recent work experience in a related discipline

Entry onto this Masters degree requires a minimum of a 2:2 Undergraduate honours degree in a related discipline from a UK ENIC listed institution.

If your honours degree is not in a related discipline but you can demonstrate extensive professional experience in the subject, your application will be considered.

International Students

If you are an international student, you will need to demonstrate experience, or qualifications equivalent to those above.

If your first language is not English you must show evidence of English Language competence at IELTS level 6.0 or equivalent (with no skill below 5.5).


Entry onto this Master’s Degree will require you to demonstrate current or recent work experience. This will enable you to fully engage with the course.

APEL policy

If you cannot meet these minimum requirements it may be possible to take into account evidence of Accreditation of Prior Experiential Learning (APEL) as an alternative method of meeting the programme’s entry requirements. In such a case, appropriate references and records of employment might be presented to support the applicant’s case for admission.

Fees and Funding

UK and EU fees for 2021-2022

The tuition fee for 2022 entry to this postgraduate course is £6,500 for full time UK/EU, Jersey, Guernsey and Isle of Man students.

For UK/EU, Jersey, Guernsey and Isle of Man students studying part time, the tuition fee for 2022 entry to this postgraduate course is £3,250 per year.

If you choose to study this course with a Year in Industry, the tuition fee for full time UK/EU, Jersey, Guernsey and Isle of Man students would be £7,475.

Postgraduate loans are available to help you pay for your master’s course. Find out more about postgraduate funding opportunities.

International (non-EU) fees for 2021 - 2022

The tuition fee for 2022 entry to this postgraduate course is £12,750 for international students.

If you choose to study this course with a Year in Industry, the tuition fee for full time international students would be £14,663.

Due to immigration laws, international students on a Student Visa must be studying full-time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

More information about funding your studies is available on our International Fees and Funding page.

Tuition Fees

    UK and EU 2020-21 £6,500 full time

    International 2020-21 £12,750 full time

Alumni Scholarships

If you are an alumni of York St John University we have scholarships available to help you continue your studies.

Scholarships for Alumni

Additional costs and financial support


While studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.


View our accommodation pages for detailed information on accommodation and living costs.

Apply for this course

We're now taking applications for both full time and part time study, for January 2022 and September 2022 entry.

Apply now: full time (January, York campus)

Apply now: part time (January, York campus)

Apply now: full time (September, York campus)

Apply now: part time (September, York campus)

With a year in industry:

Apply now: full time with a year in industry (September, York campus)

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