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Postgraduate course

International Fashion Marketing MSc

Combine your love of business and fashion with this international qualification.

fashion marketing students in launchpad

Jump into the exciting world of international fashion marketing and explore key aspects of the discipline. With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies. The programme will examine the challenges faced by fashion marketers and how such challenges can be overcome.

York campus

  • Duration – 1 year full-time | 2 years part-time
  • Start date – January 2022, September 2022
  • School – York Business School

Minimum Entry Requirements

    2:2 Undergraduate degree from a UK ENIC listed institution

    Experience current or recent work experience in a related discipline

Tuition Fees

    UK and EU 2021-22 £6,500 full time

    International 2021-22 £12,750 full time

Course overview

You will engage with the latest contemporary research in international fashion marketing, develop your critical thinking skills and learn how to apply the latest thinking.

Responding to the need for specialist graduates with knowledge of both fashion and marketing, this MSc has been developed alongside industry to bring the practical, technical expertise required for students to compete and thrive in this exciting industry.

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.

This programme:

  • Supports the development of international marketing skills.
  • Uses assessment methods which mirror organisation-based activities.
  • Provides a supportive platform for critical reflection, through the application of academic theories to your real work situations.
  • Involves participation in active and supportive forums drawing on practical expertise.
  • Will give you excellent personal and academic support. You will be allocated an academic tutor to support you throughout the programme.

Course structure

Level 1 


15 credits 


The research and study of business in contemporary society requires a critical understanding of a range of pervasive and interconnected topics. This module aims to develop your understanding of a range of contemporary business issues. Alongside this, you will gain experience of the research and scholarly expectations of postgraduate study and develop a critical awareness of the research process and research design. Throughout the module you will develop your understanding of research skills and an interest in a topic area related to your programme of study.

15 credits 


The module will equip you with the management theories and marketing concepts that are at the core of all business strategy. There will be an emphasis on their application in a contemporary, global fashion context. You will be introduced to key marketing concepts such as the marketing and communication mix and Porter’s five forces. Issues such as the impact of globalisation, increased competition and social and environmental theory will be explored and applied in a given market in the world of fashion.

15 credits


Develop your ability to identify consumer insights. Learn to translate these into relevant trends and innovations in global fashion markets. Social and cultural shifts stimulate change in consumer attitudes which in turn drives change in behaviour. Translate these patterns of change into a fashion company’s future strategy.

15 credits


The digital revolution is disrupting and transforming the fashion industry. Consumers are becoming more sophisticated and demanding in their product and service needs. Identifying and translating these insights for global markets is becoming increasingly important for buyers in fashion. Buying and merchandising roles are being redefined by these advances and the need for more analytical, digital and technical roles is increasing internationally. This module will prepare you with these skills for the industry of the future.

15 credits


This module will focus on globalization and the opportunities emerging markets now present to fashion retailers and brands. You will research the macro and micro environment and understand the needs and importance of adapting a global marketing strategy in different contexts and demonstrate the ability to formulate a company’s marketing strategy in a given market i.e. products/services, sales channels, advertising, social media content and PR.

15 credits


This module addresses the issues surrounding global supply chains and sourcing profitable supply bases. Transforming a concept through to a delivered product is a complex process, balancing the internal risks of time and cost against the external pressures of changing consumer demand and competitor activity. Adopting a consumer-focused supply chain can increase competitive advantage, and the need to source more flexible, market driven supply bases is becoming increasingly more important. Rapid developments in technology offer fashion companies the ability to create lean and agile manufacturing bases.

Integrated fashion marketing communications is the combination of all marketing communication tools and channels into a seamless campaign designed to maximise the impact on customers and company stakeholders. Fashion companies face greater challenges in such a rapidly shifting, intensely competitive landscape. A decline in more traditional media combined with the increase in internet use and the consumers engagement with social media have created a complex challenge globally. This module will explore the theories that create effective integrated marketing communication strategies and develop the skills to analyse, create and manage appropriate promotional tools for international fashion markets.

15 credits 


Fashion brands are an important asset as they hold value for both companies and consumers. Brands represent invaluable intangible assets to both, however managing and maintaining a strong brand image is becoming increasingly difficult in such a crowded global market. This module will explore current thinking and developments in strategic approaches to fashion brand management.

60 credits


We have designed this project to build on your learning throughout the programme. In this module you will define, research and analyse a topic of your choice, identifying potential solutions and reaching evidence-based conclusions. Your capstone project can take the form of either an academic dissertation or an applied business consultancy project. 

Teaching and assessment

You will explore issues that have significant impact on organisations by working with others and building on both your personal experiences and those of cohort members. You will carry out projects and assignments designed to help you apply the theories, tools and techniques you learn. Much of the learning is developed through the establishment of collaborative learning communities of programme participants and tutors.

A range of assessment tools are used including presentations, critical essays, portfolios, reflective journals and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.

You will receive detailed feedback on assessment to help you develop and continuously improve your performance. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge.

You will receive study support including academic writing and research skills to enhance employability and career development in the field of business management.

Entry requirements


Minimum Entry Requirements

    2:2 Undergraduate degree from a UK ENIC listed institution

    Experience current or recent work experience in a related discipline


Entry onto this postgraduate course requires a minimum of a 2:2 undergraduate honours degree in a related discipline from a UK ENIC listed institution

If your undergraduate honours degree is not in a related discipline but you can demonstrate extensive professional experience in the subject, your application will be considered.

International Students

If you're an international student, you'll need to demonstrate experience, or qualifications equivalent to those above.

If your first language is not English you must show evidence of English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.


Entry onto this postgraduate course will require you to demonstrate current or recent work experience. This will enable you to fully engage with the course.

APEL policy

If you can't meet these minimum requirments it may be possible to take into account evidence of Accreditation of Prior Experiential Learning (APEL) as an alternative method of meeting the programme’s entry requirements. In such a case, appropriate references and records of employment might be presented to support the applicant’s case for admission.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.


2:2 Undergraduate degree from a UK or NARIC listed institution

Experience: current or recent work experience in a related discipline

Fees and Funding

UK and EU fees for 2021-2022

The tuition fee for 2022 entry to this postgraduate course is £6,500 for full-time UK/EU, Jersey, Guernsey and Isle of Man students.

For UK/EU, Jersey, Guernsey and Isle of Man students studying part time, the tuition fee for 2022 entry to this postgraduate course is £3,250 per year.

If you choose to study this course with a Year in Industry, the tuition fee for full time UK/EU, Jersey, Guernsey and Isle of Man students would be £7,475

Postgraduate loans are available to help you pay for your master’s course. Find out more about postgraduate funding opportunities.

International (non-EU) fees for 2021 - 2022

The tuition fee for 2022 entry to this postgraduate course is £12,750 for international students.

If you choose to study this course with a Year in Industry, the tuition fee for full time international students would be £14,663.

Due to immigration laws, international students on a Student Visa must be studying full-time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

More information about funding your studies is available on our International Fees and Funding page.

Tuition Fees

    UK and EU 2021-22 £6,500 full time

    International 2021-22 £12,750 full time

Alumni Scholarships

If you are an alumni of York St John University we have scholarships available to help you continue your studies.

Scholarships for Alumni

Additional costs and financial support


Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.


View our accommodation pages for detailed information on accommodation and living costs.

Career outcomes

Our staff and students are ambitious. We work together to develop learners as creative-thinking global citizens equipped to secure highly skilled employment. We're proud to be in the top 25 universities in the country for employment. (DLHE 2017)

At York Business School the number of graduates in employment or further study six months after graduating in 2017 was 94.8% and this has increased every year for the past two years. Graduates in professional or managerial jobs or further study was 67.5% and this has also increased.

Innovative, specialist modules such as Data Analytics and the Blockchain will give you the industry-ready, transferable skills needed for a competitive edge in the marketplace.

The programme will enable you to improve your ability to work in diverse groups and teams and enhance your project management and decision-making capabilities, which is crucial when leading in business.

You might consider starting your own business. The leadership and negotiation skills you develop during your MSc, as well as your contacts and knowledge, will put you in a great position to take this leap. Our dedicated start-up programme Grad2Director is available alongside this programme. This lets you work with our specialist team and apply for funding opportunities to start your own company. The Grad2Freelancer programme is also available for those who wish to work on a freelance or consultancy basis.

The course could also lead you to undertake further Postgraduate study through an MPhil or PhD.

Apply for this course

You can apply directly to the course via our Apply Now links. Please select the variant of the course that you intend to undertake (full time or part time) as the link will take you to a customised form for the specific course.

You will need to create a login and password and complete the online form. Please contact two referees in advance of submitting your application as an automated request will go out as soon as you submit, and your application will not be reviewed until both references are in place.

We're now taking applications for both full time and part time study, for January 2022 and September 2022 entry.

Apply now: full time (January, York campus)

Apply now: part time (January, York campus)

Apply now: full time (September, York campus)

Apply now: part time (September, York campus)

With a year in industry:

Apply now: Full time with a year in industry (September, York campus)

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