International Fashion Marketing MSc
Combine your love of business and fashion with this international qualification.
Jump into the exciting world of international fashion marketing and explore key aspects of the discipline. With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies. The programme will examine the challenges faced by fashion marketers and how such challenges can be overcome.
- Subject to final approval
- Location – York campus
- Duration – 1 years full-time
- Start date – September 2019, September 2020
- School – York Business School
Minimum Entry Requirements
2:2 Undergraduate degree from a UK or NARIC listed institution
Experience current or recent work experience in a related discipline
UK and EU 2019-20 £6,500
International 2019-20 £12,750
You will engage with the latest contemporary research in international fashion marketing, develop your critical thinking skills and learn how to apply the latest thinking.
Responding to the need for specialist graduates with disciplines in both fashion and marketing, this MSc has been developed alongside industry to bring the practical, technical expertise required for students to compete and thrive in this exciting industry.
- Supports the development of international marketing skills.
- Uses assessment methods which mirror organisation-based activities.
- Provides a supportive platform for critical reflection, through the application of academic theories to your real work situations.
- Involves participation in active and supportive forums drawing on practical expertise.
- Will give you excellent personal and academic support. You will be allocated an academic tutor to support you throughout the programme.
- Researching Contemporary Business Issues (15 credits)
- Fashion Strategy & Management (15 credits)
- Global Fashion Consumers (15 credits)
- Trend Forecasting and Fashion Buying (15 credits)
- Global Fashion Marketing (15 credits)
- Supply Chain, Ethics & Logistics (15 credits)
- Integrated Fashion Communications (15 credits)
- Fashion Branding (15 credits)
- Capstone Project (60 credits)
Teaching and assessment
You will explore issues that have significant impact on organisations by working with others and building on both your personal experiences and those of cohort members. You will carry out projects and assignments designed to help you apply the theories, tools and techniques you learn. Much of the learning is developed through the establishment of collaborative learning communities of programme participants and tutors.
A range of assessment tools are used including presentations, critical essays, portfolios, reflective journals and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.
You will receive detailed feedback on assessment to help you develop and continuously improve your performance. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge.
You will receive study support including academic writing and research skills to enhance employability and career development in the field of business management.
Entry onto this Master’s Degree requires a minimum of a 2:2 Undergraduate honours degree in a related discipline from a UK or NARIC listed institution.
If your honours degree is not in a related discipline but you can demonstrate extensive professional experience in the subject, your application will be considered.
If you're an international student, you'll need to demonstrate experience, or qualifications equivalent to those above.
If your first language is not English you must show evidence of English Language competence at IELTS level 6.0 or equivalent (with no skill below 5.5).
Entry onto this Master’s Degree will require you to demonstrate current or recent work experience. This will enable you to fully engage with the course.
If you can't meet these minimum requirments it may be possible to take into account evidence of Accreditation of Prior Experiential Learning (APEL) as an alternative method of meeting the programme’s entry requirements. In such a case, appropriate references and records of employment might be presented to support the applicant’s case for admission.
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.
Fees and funding
To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.
UK & EU 2019 - 20
The tuition fee for 2019 entry to this Postgraduate course is £6,500 for full-time UK/EU, Jersey, Guernsey and Isle of Man students.
Postgraduate Loan: A Postgraduate Loan is available to help you pay for your Master’s course. Find out more on the Government website.
A 10% discount is applicable to all YSJ Alumni (subject to a minimum of 120 credits and achievement of a recognised award) undertaking PG level study (excludes PGCE).
International (non-EU) 2019 - 20
The tuition fee for 2019 entry to this postgraduate course is £12,750 for international students.
Due to immigration laws, International students on a Tier 4 visa must be studying full-time.
Our staff and students are ambitious. We work together to develop learners as creative-thinking global citizens equipped to secure highly skilled employment. We're proud to be in the top 25 universities in the country for employment. (DLHE 2017)
At York Business School the number of graduates in employment or further study six months after graduating in 2017 was 94.8% and this has increased every year for the past two years. Graduates in professional or managerial jobs or further study was 67.5% and this has also increased.
Innovative, specialist modules such as Data Analytics and the Blockchain will give you the industry-ready, transferable skills needed for a competitive edge in the marketplace.
The programme will enable you to improve your ability to work in diverse groups and teams and enhance your project management and decision-making capabilities, which is crucial when leading in business.
You might consider starting your own business. The leadership and negotiation skills you develop during your MSc, as well as your contacts and knowledge, will put you in a great position to take this leap. Our dedicated start-up programme Grad2Director is available alongside this programme. This lets you work with our specialist team and apply for funding opportunities to start your own company. The Grad2Freelancer programme is also available for those who wish to work on a freelance or consultancy basis.
The course could also lead you to undertake further Postgraduate study through an MPhil or PhD.
Apply for this course
You can apply directly to the course via our Apply Now links. Please select the variant of the course that you intend to undertake (e.g. full-time or part-time) as the link will take you to a customised form for the specific course. You will need to create a login and password and complete the online form. Please contact two referees in advance of submitting your application as an automated request will go out as soon as you submit, and your application will not be reviewed until both references are in place.