Business Studies BA (Hons)
Develop the skills and experience to succeed in business and gain Chartered Management Institute (CMI) accreditation. Visit York St John University.
Our business courses in York offer great opportunities to study a broad range of business areas whilst developing specialist knowledge. Our Business Studies BA (Hons) is ideal if you are seeking a course which allows you the flexibility those aspects of business which best suit your interests or long-term career goals.
- Available in Clearing
95% of Graduates from our York Business School courses were in employment or further study within six months - DLHE 2017
- UCAS Code – N1W3 | With placement year N1W5
- Location – York campus
- Duration – 3 years full-time | 4 years with placement year
- Start date – September 2019
- School – York Business School
Minimum Entry Requirements
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
UK and EU 2019-20 £9,250 per year
International 2019-20 £12,750 per year
York Business School
This Business Studies BA (Hons) degree will give you the opportunity to develop the skills, perspectives and experience invalualble to understanding and analysing business situations. Ultimately it is about developing attributes which will help you succeed in the business arena.
Students will also gain additional Chartered Management Institute (CMI) accreditation (* subject to approval) including an additional qualification.
Christine O'Dea - Course Leader
Preparing for Business: This module will give a broad awareness of the fundamentals in business from a financial, economic, marketing and organisational perspective. The skills learned can be applied to any business organisation but learning for this module will be likely to give greater emphasis to a small business environment with the aim to make the interdependencies of the above areas more apparent. The fundamentals will be delivered in the lecture with the aim of giving all learners a basic awareness of the various disciplines and the associated issues that may arise.
Responsible Business: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. This module aligns well with the mission of the PRME (Principles for Responsible Management Education) (PRME) initiative to inspire and champion responsible management education. The challenge in this module of applying ideas from a complex ongoing debate to contemporary business and societal issues will support students in the development of both academic and employability skills.
Ventures in Entrepreneurship: The aim of this module is to expose students to the exciting, challenging and increasingly complex work of entrepreneurship and business ‘start-ups’. Students will gain hands-on experience of planning, implementing and running their own business through the business simulation software SimVenture Evolution. This will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in the wider culture and society at large.
The Politics of Business: Politics is a contested field of study and can link to a wide array of concepts including power, distribution, legitimacy and authority. The priorities and choices of political institutions and power structures that exist in society have a significant impact upon a range of social and economic activity. This module provides students with a broad understanding of the key concepts and principles of politics and how these affect both individuals and organisations in a way that critically underpins a student perspective on the wider hinterland of social sciences.
Introduction to Economics: This module is designed to provide an introduction to economics. The module aims to provide knowledge and comprehension of the basic economic principles and techniques related to microeconomics and macroeconomics. The emphasis is on developing an understanding of economic principles and allowing students to make a use of standard economic techniques. The module considers the different issues related to microeconomics theories that can be applied to business decisions. It also considers the different issues related to macroeconomics theories and provides an insight into the impact of macroeconomic environment on business decisions.
Organisational Behaviour: This module is designed to develop students’ knowledge, awareness and understanding of one of the most challenging focuses facing organisations today - the role, relations and relevance of people in the workplace. The purpose of this module is to examine and critically assess a number of key concepts and issues associated with behaviour in organisations. It is designed to develop students’ understanding of the key characteristics of work organisation, the context of organisational behaviour, and how a number of different organisational variables affect individual and organisational performance. Organisational Behaviour is interdisciplinary in its approach. During the module students will have the opportunity to apply different theoretical and disciplinary perspectives to understanding how the themes and tensions of OB relate to managers and workers, as well as society and culture more widely.
Marketing Principles: The aim of this module is to provide students with the knowledge of the theory and operations related to marketing. The ability to recognise and meet customer needs is an important factor in the success of organisations, whether they be in the public, private or voluntary sector. This module provides an understanding of how organisations can identify and address the needs of internal and external stakeholder. It also provides an introduction to specific marketing concepts like the marketing mix. Students will be exposed to the wider understanding of the definition of marketing, the role of marketing, its functions and different concepts which can aid a marketing practitioner with a focus on the application and adaptation of the marketing theory.
Economic Policy and Practice: This module explores the fundamental concepts and techniques of microeconomic and macroeconomic analysis. It provides an opportunity to apply microeconomic theory to issues and problems related to decision making of economic agents. The module aims to provide understanding of quantitative techniques and their usefulness in theoretical and applied economics with focus on developing a deeper understanding of modern macroeconomics. Module will help to develop a deeper understanding of how decisions of consumers, firms and government are interlinked. It aims to analyse contemporary economic events and enable students the procurement of skills to assess the likely trends in macroeconomic variables that will facilitate decision-making.
Finance and Capital Markets: This module will provide students with an introduction to the essential concepts of finance and capital markets. Students will be able to describe the role of financial intermediary’s within the economy as well as the functions they perform. Students will be able to exhibit an understanding and be able to evaluate the impact of financial markets on the wider economy. It will give students the skills to understand and apply discounting techniques in different types of valuation models. It will equip students with an understanding of the structures within various financial markets.
Tourism Industries: This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular. Students will examine how tourism services are produced, provided and consumed. The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision. The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.
Business Logics and Process Modelling: Business process management is fundamental to the operation of modern businesses. For existing and new businesses, a visualized model can provide insightful knowledge and understanding on whether the current business processes are working effectively and how they might be improved. This module therefore aims to introduce students to business process modelling, and provide them with an overview of one of the most widely accepted and used standards – UML (Unified Modelling Luggage). Additionally, how it is used in modern societies to document and analyse business processes.
Managing Employee Performance: The module introduces the students to how organisations can drive sustained performance by creating a high-performance work organisation (HPWO). It aims to introduce students to the key concepts and theories underlying Performance Management and how these relate to individual employee performance. It will consider performance as a systematic and continuous process for enhancing organisational performance by developing the performance of individual and teams, taking account of different organisational contexts and environments.
Quantitative Analysis: Students will be introduced to the essential quantitative methods of modelling and analysis for financial data. In addition, statistics and probability concepts will be discussed and applied to various events. These theories will then be used to analyse practical situations and contribute to obtain necessary information for problem solving.
Marketing Research: Marketing Research covers the management of customer information and research projects as part of the marketing process. It provides participants with both the knowledge and skills to manage marketing information and the more specialist knowledge and skills required to plan, undertake and present results from market research.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which worth 60 credits.
Management and Leadership: This module provides students with a broad understanding of the key concepts and principles of management and leadership. It considers the differences between management and leadership, through the development of theories and models, and the impact on organisations of different approaches. The module also allows students to analyse their own management and leadership skills and devise a personal plan which will allow them to develop these further.
Business and Commercial Law: The aim of this module is to develop students’ knowledge and skills in the understanding of the general legal framework, and of specific legal areas relating to business, recognising the need to seek further specialist legal advice where necessary. The module will also cover a range of specific legal areas relating of most concern to business professionals.
Research Methods and Project Management: Organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts, and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ project planning and management skills as a tool to manage the research process.
International Trade: This module seeks to understand the patterns of international trade, past, present and future by understanding the underlying forces that drive international trade. International trade draws upon ideas from economic theory, business strategy and political economy. Contemporary international trade is also closely related to international production: the operation of international supply chains and production networks often linked to foreign direct investment. This module considers how these ideas relate to each other and to events in the real world, providing a balanced appreciation of theory and its application.
Managing Finance: This module is built around key decisions that managers must make on a day to day basis; what to produce, how and how much, at what price, how to best use the resources available. The focus is on costs; understanding costs, cost behaviour, and using this information for planning and control decisions. The control aspect concerns the monitoring of results; making sure that all is going according to plan. This information and knowledge is applicable to all sorts of organisations; non-profit, retail, wholesale, manufacturing.
Employee Resourcing: A fundamental part of the human resource management (HRM) role is employee resourcing. This module provides a broad understanding of the wider context of employee resourcing, including the importance of understanding the competitive business environment, changing labour markets and regulatory environments. It then explores Human Resource Planning (HRP) and job design, recruitment and selection models, processes and tools and how organisations go about positioning themselves within labour markets. The module also examines staff turnover, induction and retention, succession planning and retirement and dismissal processes. A key underpinning to the module is consideration of the ethical and business case for fair employee resourcing strategies and processes and examination of resourcing outcomes.
Strategic Marketing Planning: The aim of this module is to provide students with knowledge of marketing planning in a global context. With markets shifting and changing constantly it is crucial that businesses and other organizations are able to assimilate information and conduct effective marketing planning. This module provides knowledge and understanding of marketing in an applied context. Key marketing theories and principles are applied to the practical aspects of marketing planning. Students learn how to analyse marketing requirements as they affect a particular operation and work towards producing a workable marketing plan that covers all the relevant aspects of marketing. Students will use real life cases or work-based material.
Consumer Behaviour: Marketing is a key business function. Central to this is an in depth understanding of how customer desires and decision processes, (consumer behaviour), affect why and how purchases are made. This module introduces students to the complexities of consumer behaviour by analysing and evaluating the impact of the nature and scope of consumer and business buyer behaviour on marketing decisions. The psychology of the decision making processes are studied and the implications for marketers are analysed giving an insight into how to market goods more effectively. Many argue that this is the most interesting of Marketing modules due to the scrutiny of the student’s own psychological motivations.
People Management: The module explores the changing nature of work and contemporary issues in people management. This module will seek to encourage students to consider the various aspects of people management as part of the wider culture and managerial contexts in which they have been developed. The module will consider the psychological and sociological issues related to the management of people and the issues around people management. To consider the development of people management strategies in the context of the Principles for Responsible Education (PRME).
Developing Talent in Organisations: Managing and developing talent is considered key to driving sustained organisational performance. This module examines the strategic nature of talent development in organisations as they compete with each other to secure and develop a competitive workforce. It provides a broad understanding of the factors to be considered when implementing and evaluating inclusive learning and development (L and D) activities within various organisational contexts. It details what is required to support the learning of individuals, groups and organisations to drive sustained performance. It also considers how different L and D delivery methods, such as formal, informal, action learning, coaching and mentoring, e-learning and blended learning can enhance inclusive learning within organisations and the impact of different learning interventions on social outcomes.
Integrated Marketing Communications: This module aims to provide students with an overview of marketing communications from both theoretical and managerial perspectives. The role of Integrated Marketing Communications will be examined as an influence on buyer behaviour and as a major element in the marketing mix.
Study Abroad: This module is intended to accommodate flexibly the varying needs of exchange or study abroad students. For instance, this may be required when the modules offered by the host institution are sufficiently close to the modules that the student would be taking at York St John University. The module’s aim is to support students’ development in their subject knowledge while exposing them to the language and culture of the host country, whilst enhancing their foreign language skills.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which worth 60 credits.
Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Developing a Business Research Project: The aim of this module is to prepare students to undertake an independent enquiry through individual self-directed project work. This module provides students with the skills and knowledge to design and plan a research project. Students will develop research objectives, formulate appropriate methodologies, and critique literature. Students will develop a project plan which they can undertake through their final semester.
Developing an Organisation Based Project: The aim of this module is to develop the student’s skills in conducting a research project in response to a brief from an organisation. This module acts as a bridge into the industry they research. Students develop their research skills and their ability to structure an influential document.
eBusiness: eBusiness has changed the way companies conduct their business, and the way they compete with each other. This module aims to provide students with the knowledge and an understanding on why Information Systems and Technology are essential in business today, and how they are used in current business environment. It seeks to develop both a theoretical basis and an operational sense of the role of the Internet and the web in business and how they can enable, enhance and extend business activities, particularly commerce. This module investigates some of the leading Business Information Systems used in modern society, as well as the strategies, main concepts and structures of eBusiness. In addition, how companies use Information Systems and Technology internally and externally to improve the efficiency of supply chain management.
Business Research Project: The aim of this module is to facilitate and express independent enquiry in a small scale substantial piece of individual self-directed research work. This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Organisation Based Project: The aim of the Organisation Based Project is to give students the opportunity to combine investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.
Operations and Project Management: This module seeks to develop an appreciation of the theoretical and practical issues relating to project management and operations management from a strategic and operations perspective. Students will develop a broad and critically understanding of the different aspects of organisations operations and the relationships between the various operational areas.
Organisational Strategy and Decision Making: The main focus of the delivery of this module will be based around lectures and seminars. Lectures will develop the main concepts, theories and models related to the study of organisational strategy and decision making, and will enable students to apply the key literature related to the subject area with a focus on up to date research publication in relevant journals. Seminars will focus on the development, interpretation and application of theoretical models to the key themes of strategy, using organisational examples through case studies, practical examples and the interpretation of relevant data and the use of current news items. These will be drawn mainly from sector reports and other research material and will provide students with an opportunity to explore strategy as a process and a range of techniques that can be interpreted and evaluated in a contemporary context. Initially the seminars will be tutor led, but will gradually move towards student participation and involvement in strategic decision making and problem solving exercises.
Tourism Policy and Planning: This module is designed to allow students to review the tourism planning process, identifying the similarities and differences between the public and private sectors. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of tourism policy and planning, thus facilitating them to deal with the problems, choices and constraints involved in the development of effective strategies. Students will identify the importance of strategic management issues in relation to policy and planning decision making. Specific policies and plans are examined and links between planning and policy particularly in the public sector are analysed. The importance of policy formulation and strategic planning will be highlighted in relation to destination management.
Contemporary Business Economics: Prospective managers working in an international context require a clear understanding of key aspects of the international economy. The module has a firmly contemporary focus, with the particular international business economics topics delivered being selected to address current issues of importance. This module provides an accessible overview with an applied business focus. While it deals with difficult conceptual issues, these are explained fully in the clearest possible way and illustrated with examples and news reports.
International Marketing: The purpose of this module is to provide students with a detailed knowledge and awareness of marketing theory and operations at an international level. An understanding of international marketing is particularly important in bringing together a number of contemporary management issues such as cultural diversity and strategic decision-making as well as focusing on specific marketing problems as they are represented in the context of international marketing operations. This module develops knowledge and understanding of the international context of marketing and particular issues that affect marketing decision-making and planning at this level. Students will be exposed to the complexities and modalities of international marketing practice by analysing product development, branding and market entry strategies in a number of international contexts. Students will also be introduced to the operational issues relating to marketing across national and world-regional boundaries and the challenges of operating across different cultures.
Globalisation and Contemporary HR: This module critically examines globalisation and the international dimensions of HRM within the context of an interconnected and changing global economy. The module examines trends within the international context, including the globalisation and convergence-divergence debates, and changing global business strategies and people management, locating debates within contemporary theoretical frameworks. It analyses the global dimensions of management and the implications of globalisation for HRM and international HRM practices. The module addresses key areas, such as global integration, cultural differences, approaches to employment regulation, HRM and contextual pressures and responses, HRM policies and practices in different countries, the development of multinationals and expatriate employment, global employee relations and contemporary issues in the global economy, such as CSR, migration and outsourcing.
Developing e-Commerce Applications: One of the most common web applications is the e-commerce site. This module aims to introduce and apply much of the learning from the other modules within the BIT stream, such as database and programming, web design for marketing, and eBusiness, to design and develop a database driven web application. The module will provide theoretical knowledge and topics such as Search Engine Optimisation (SEO), user experience, good eCommerce site design, and how to manage the eCommerece site. It will also address web design practice in areas such as client and server side scripting, advanced CSS, web standards and some tookits (ie., CMS), and will look at e-commerce application specifics, such as shopping carts and payment systems.
Leadership, Innovation and Change: This module provides students with a detailed understanding of the key concepts and principles of leadership and how leadership may be used to influence innovation and change within organisations. It considers leadership as a fundamental and pivotal role within organisational development and in particular how the behaviour of a leader influences both individual and organisational performance and creativity. The module also seeks to identify how leaders may interact with individuals to raise their performance.
Business Ethics and CSR: It is important to integrate questions of business ethics & CSR with broader concerns around corporate citizenship, globalisation and sustainability. Therefore, there is value in bringing together diverse perspectives in order to offer a comprehensive and holistic account of contemporary business ethics & CSR. Furthermore, this module aligns well with the mission of the PRME (Principles for Responsible Management Education) initiative to inspire and champion responsible management education. This module will provide students with a critical understanding of business ethics & CSR and enable them to apply these concepts to the corporations’ major stakeholders. It seeks to encourage students to draw upon concepts and principles so that they can critically explore issues associated with the ethical challenges facing organisations that cross different functions in a fast-changing global business environment.
Contemporary Issues in the Technological Era: Advances in IT have transformed the way in which people live, work, learn, communicate and conduct business. This module examines the issues arising from advances in IT, and the responsibility that business managers and technical developers have with regards to computer use. The module will serve to increase the understanding of issues related to ethics, professional conduct and social responsibility as they arise in the field of IT. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of responsible IT use. This enables them to deal with the problems, choices and constraints involved in the development of effective and sustainable strategies.
Business Creation Project: This module allows the entrepreneurial student who wishes to start their own business to undertake research into a business creation opportunity that they may wish to continue following graduation. Students will undertake independent enquiry in a substantial piece of individual self-directed research work aimed at business start-up. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity into a business opportunity and to present their findings in using visual aids and in written format that meets professional standards. Students will make decisions on the business prospect and the viability of undertaking the venture.
All modules are worth 20 credits, except Business Creation Project and Dissertation which are each worth 40 credits and Study Abroad which is worth 60 credits.
Certificate in Management and Leadership
- Responsible Business
- Management and Leadership
- Business Research Project
- Organisation Based Project
Teaching & assessment
All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.
You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous learning, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.
Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision-making process you may require as a manager. In addition, this will lay the foundations of core finance concepts through Introduction to Economics. At Level 2 (for example) there will be evidence of practice based learning (International Finance) in which you will be expected to engage in practical based activities. Finally at Level 3 you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Insurance and Risk Management.
You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace.
You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.
You will have the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of Business Management and Finance.
The minimum entry requirements for this course are:
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.
Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:
- Career plans
- Attending workshops or seminars related to the chosen subject area
- Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
- Experience of work
- Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.
Fees and funding
To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.
Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation
Home / EU students
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.
Tuition fees may be subject to inflation in future years.
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.
Tuition fees may be subject to inflation in future years.
Additional costs and financial support
Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.
For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.