Events Management BA (Hons)
The Events Management BA (Hons) is designed to give you the essential knowledge and practical experience to build a career in an exciting and evolving industry.
Events is an increasingly popular industry to work in, offering a huge variety of prospects across a variety of sporting and cultural sectors. York and North Yorkshire is home to many of these world renowned activities including the Ebor Festival, Illuminating York, Tour de Yorkshire, the Great Yorkshire Show and Leeds Festival, plus many localised events. York has recently been designated a UNESCO City of Media Arts.
- Available in Clearing
- UCAS Code – N820 | With placement year N824
- Location – York campus
- Duration – 3 years full-time | 4 years with placement year
- Start date – September 2019
- School – York Business School
Minimum Entry Requirements
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
UK and EU 2019-20 £9,250 per year
International 2019-20 £12,750 per year
York Business School
The Events Management BA (Hons) is designed to give you the essential knowledge and practical experience to build a career in an exciting and evolving industry. Whether you are interested in sports events, cultural and music events or just a broad interest in Event Management this course will give you the skills to be effective in a variety of roles.
Throughout the course you will work with individuals to develop attributes and harness skills which are required by the industry. You will be introduced to the wide spectrum of work that is covered by the events industry and develop specialist managerial knowledge which you will be able to demonstrate on graduation.
The course makes use case study material and project work which enables you to engage with events as a subject discipline and as a practical business and career option.
Director of Undergraduate Studies
Preparing for Business: This module will give a broad awareness of the fundamentals in business from a financial, economic, marketing and organisational perspective. The skills learned can be applied to any business organisation but learning for this module will be likely to give greater emphasis to a small business environment with the aim to make the interdependencies of the above areas more apparent. The fundamentals will be delivered in the lecture with the aim of giving all learners a basic awareness of the various disciplines and the associated issues that may arise.
Responsible Business: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. This module aligns well with the mission of the PRME (Principles for Responsible Management Education) (PRME) initiative to inspire and champion responsible management education. The challenge in this module of applying ideas from a complex ongoing debate to contemporary business and societal issues will support students in the development of both academic and employability skills.
Organisational Behaviour: This module is designed to develop students’ knowledge, awareness and understanding of one of the most challenging focuses facing organisations today - the role, relations and relevance of people in the workplace. The purpose of this module is to examine and critically assess a number of key concepts and issues associated with behaviour in organisations. It is designed to develop students’ understanding of the key characteristics of work organisation, the context of organisational behaviour, and how a number of different organisational variables affect individual and organisational performance. Organisational Behaviour is interdisciplinary in its approach. During the module students will have the opportunity to apply different theoretical and disciplinary perspectives to understanding how the themes and tensions of OB relate to managers and workers, as well as society and culture more widely.
Ventures in Entrepreneurship: The aim of this module is to expose students to the exciting, challenging and increasingly complex work of entrepreneurship and business ‘start-ups’. Students will gain hands-on experience of planning, implementing and running their own business through the business simulation software SimVenture Evolution. This will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in the wider culture and society at large.
Introduction to Hospitality and Events: The aim of this module is to introduce you to the key sectors of hospitality and events and the value of them to the economy. You will develop an understanding of key terminology of hospitality and events and develop an awareness of how the determinants of demand has changed. A key element of the module will be to understand the key element of consumer behaviour in why people make choices.
The Politics of Business: Politics is a contested field of study and can link to a wide array of concepts including power, distribution, legitimacy and authority. The priorities and choices of political institutions and power structures that exist in society have a significant impact upon a range of social and economic activity. This module provides students with a broad understanding of the key concepts and principles of politics and how these affect both individuals and organisations in a way that critically underpins a student perspective on the wider hinterland of social sciences.
Tourism Industries: This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular. Students will examine how tourism services are produced, provided and consumed. The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision. The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.
Managing Employee Performance: The module introduces the students to how organisations can drive sustained performance by creating a high-performance work organisation (HPWO). It aims to introduce students to the key concepts and theories underlying Performance Management and how these relate to individual employee performance. It will consider performance as a systematic and continuous process for enhancing organisational performance by developing the performance of individual and teams, taking account of different organisational contexts and environments.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.
Management and Leadership: This module provides students with a broad understanding of the key concepts and principles of management and leadership. It considers the differences between management and leadership, through the development of theories and models, and the impact on organisations of different approaches. The module also allows students to analyse their own management and leadership skills and devise a personal plan which will allow them to develop these further.
Consumer Behaviour: Marketing is a key business function. Central to this is an in depth understanding of how customer desires and decision processes, (consumer behaviour), affect why and how purchases are made. This module introduces students to the complexities of consumer behaviour by analysing and evaluating the impact of the nature and scope of consumer and business buyer behaviour on marketing decisions. The psychology of the decision making processes are studied and the implications for marketers are analysed giving an insight into how to market goods more effectively. Many argue that this is the most interesting of Marketing modules due to the scrutiny of the student’s own psychological motivations.
Research Methods and Project Management: Organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts, and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ project planning and management skills as a tool to manage the research process.
Event Planning and Development: The conference and event market is a very diverse market, covering everything from small company board meetings, through to private parties to large outdoor events or exhibitions. This module aims to introduce you to the concepts behind event planning and assist in the development of some of the key skills required in event planning. You will gain an understanding of the multi discipline area of event management, developing the knowledge, and skills needed for effective management of a wide range of events.
Strategic Marketing Planning: The aim of this module is to provide students with knowledge of marketing planning in a global context. With markets shifting and changing constantly it is crucial that businesses and other organizations are able to assimilate information and conduct effective marketing planning. This module provides knowledge and understanding of marketing in an applied context. Key marketing theories and principles are applied to the practical aspects of marketing planning. Students learn how to analyse marketing requirements as they affect a particular operation and work towards producing a workable marketing plan that covers all the relevant aspects of marketing. Students will use real life cases or work-based material.
Managing Finance: This module is built around key decisions that managers must make on a day to day basis; what to produce, how and how much, at what price, how to best use the resources available. The focus is on costs; understanding costs, cost behaviour, and using this information for planning and control decisions. The control aspect concerns the monitoring of results; making sure that all is going according to plan. This information and knowledge is applicable to all sorts of organisations; non-profit, retail, wholesale, manufacturing.
Employee Resourcing: A fundamental part of the human resource management (HRM) role is employee resourcing. This module provides a broad understanding of the wider context of employee resourcing, including the importance of understanding the competitive business environment, changing labour markets and regulatory environments. It then explores Human Resource Planning (HRP) and job design, recruitment and selection models, processes and tools and how organisations go about positioning themselves within labour markets. The module also examines staff turnover, induction and retention, succession planning and retirement and dismissal processes. A key underpinning to the module is consideration of the ethical and business case for fair employee resourcing strategies and processes and examination of resourcing outcomes.
Study Abroad : This module is intended to accommodate flexibly the varying needs of exchange or study abroad students. For instance, this may be required when the modules offered by the host institution are sufficiently close to the modules that the student would be taking at York St John University. The module’s aim is to support students’ development in their subject knowledge while exposing them to the language and culture of the host country, whilst enhancing their foreign language skills.
People Management: The module explores the changing nature of work and contemporary issues in people management. This module will seek to encourage students to consider the various aspects of people management as part of the wider culture and managerial contexts in which they have been developed. The module will consider the psychological and sociological issues related to the management of people and the issues around people management. To consider the development of people management strategies in the context of the Principles for Responsible Education (PRME).
Hospitality & Service Operations: Operational excellence is critical for success in hospitality and service industries today and its importance is increasing due to deregulation, global competition and rapidly evolving information technology. The nature of the hospitality industry being constantly on the move and ever-evolving has added to the complexities involved. This module will provide participants with skills and understanding that can be applied in complex business environments involving hospitality service operations. The module explains particular challenges that a hospitality manager will face from various dimensions of the business and covers design, planning, control and quality issues related to the service operations.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.
Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Developing a Business Research Project: The aim of this module is to prepare students to undertake an independent enquiry through individual self-directed project work. This module provides students with the skills and knowledge to design and plan a research project. Students will develop research objectives, formulate appropriate methodologies, and critique literature. Students will develop a project plan which they can undertake through their final semester.
Developing an Organisation Based Project: The aim of this module is to develop the student’s skills in conducting a research project in response to a brief from an organisation. This module acts as a bridge into the industry they research. Students develop their research skills and their ability to structure an influential document.
Operations and Project Management: This module seeks to develop an appreciation of the theoretical and practical issues relating to project management and operations management from a strategic and operations perspective. Students will develop a broad and critically understanding of the different aspects of organisations operations and the relationships between the various operational areas.
Event Impact, Legacies and Regeneration: This module aims to consider the contribution of events to regeneration within host regions. The impact of events will be analysed in-depth, from the perspectives of multiple stakeholders, to understand the potential outcomes. The module will consider the capacity of events to deliver growth and regeneration within the broader context of sustainability issues.
Business Research Project: The aim of this module is to facilitate and express independent enquiry in a small scale substantial piece of individual self-directed research work. This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Organisation Based Project: The aim of the Organisation Based Project is to give students the opportunity to combine investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.
Managing Events: The module provides an exploration of the principles and practice required to manage an events. You will develop skills and experience in managing events through effectively planning and subsequently managing an event. You will define the essential elements required for event management. You will work in a team to run an event and then report back as an individual on your performance and the overall performance of the team managing the event.
Leadership, Innovation and Change: This module provides students with a detailed understanding of the key concepts and principles of leadership and how leadership may be used to influence innovation and change within organisations. It considers leadership as a fundamental and pivotal role within organisational development and in particular how the behaviour of a leader influences both individual and organisational performance and creativity. The module also seeks to identify how leaders may interact with individuals to raise their performance.
Managing Organisational Development: The purpose of organisational development is to produce planned and systematic approaches to enable sustained organisational performance through the improvement of its people. Organisational development then focuses on interventions designed to drive improvement and facilitate ways in which employees can be motivated to perform and be rewarded for performance. This also includes developing business decision making processes, improving knowledge transfer and communication, designing flexible and creative working across changing organisational environments and applying change management approaches to drive enhanced business performance and productivity. This module critically examines the concept, processes and practices of organisational development and its potential to enhance business performance.
Business Creation Project: This module allows the entrepreneurial student who wishes to start their own business to undertake research into a business creation opportunity that they may wish to continue following graduation. Students will undertake independent enquiry in a substantial piece of individual self-directed research work aimed at business start-up. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity into a business opportunity and to present their findings in using visual aids and in written format that meets professional standards. Students will make decisions on the business prospect and the viability of undertaking the venture.
All modules are worth 20 credits, except Business Creation Project and Dissertation which are each worth 40 credits and Study Abroad which is worth 60 credits.
Certificate in Management and Leadership
- Responsible Business
- Management and Leadership
- Business Research Project
- Organisation Based Project
Teaching & assessment
All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.
You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.
Teaching & learning methods
Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. At Level 2 (for example) there will be evidence of practice based learning (Management and Leadership) in which you will be expected to engage in practical based activities as you develop your skills in managing people, while also developing skills in managing projects (Research Methods and Project Management). Finally at Level 3 you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Operations and Project Management, and Leadership, Innovation and Change.
Assessment & feedback
You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.
The minimum entry requirements for this course are:
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equiavalent) including English Language
As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.
Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:
- Career plans
- Attending workshops or seminars related to the chosen subject area
- Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
- Experience of work
Canditates may also look to undertake professional qualifications such as accounting qualifications or CIPD.
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.
Fees and funding
To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.
Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation
Home / EU students
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.
Tuition fees may be subject to inflation in future years.
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.
Tuition fees may be subject to inflation in future years.
Additional costs and financial support
Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.
For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.