Browser does not support script.

Undergraduate course

Football Business Management BA (Hons)

In the last 30 years, the football industry has expanded rapidly. Learn the skills to become a professional manager in this important and complex industry.

Picture of a football stadium taken from above

Specialise in the management of football-related businesses. This programme is unique in its composition. We will provide a balance of modules exploring both football management and wider business topics. This gives you the key skills for a successful career after graduation. We are proud of our connections to the football industry, from amateur to professional, and will share our growing network with you.

  • Subject to final approval
  • UCAS Code – N891 | With placement year: N892
  • Location – York campus
  • Duration – 3 years full time | 4 years full time with placement or foundation year
  • Start date – September 2020
  • School – York Business School

Minimum Entry Requirements

    104 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language

Tuition Fees

    UK and EU 2019-20 £9,250 per year

    International 2019-20 £12,750 per year

York Business School

Course overview

On this unique programme we will prepare you for a career in football business management. Our modules explore the intricacies involved in managing a football-related business. Subjects include:

  • Sponsorship and naming rights
  • Sports marketing
  • Fandom and consumer behaviour
  • People management
  • Football venue and facility management
  • The globalisation of football
  • Public relations in football management 

You will take advantage of our strong industry links throughout your studies, attending guest lectures from professionals in the football industry. Experience the workplace for yourself on our placement or entrepreneurship modules. It is through these industry links that we provide a degree that makes you employable in 'the game'.  We will encourage you to engage with professional bodies throughout your studies. This allows you to build a network of connections for after you graduate. 

This course offers a year-long placement in industry. This would add a year to your programme. Find out more about our placements below on our Teaching and Assessment tab.

Course structure

Level 1

These modules are subject to final approval.

Modules

Credits: 30

Compulsory module

This module introduces you to key concepts in the football industry. Consider the extent of the industry and identify roles within clubs and associations. You will gain an understanding of how football organisations work and explore the issues they face. 

Credits: 30

Compulsory module

This is an introduction to the study of marketing and its application in sports business. You will explore both the industry and the principals and techniques used. Evaluate the marketing strategies of sporting organisations and assess how this aids competitive advantage. 

Credits: 30

Compulsory module

Develop your understanding of the financial environment. You will look at the key sources used by decision-makers and explore their needs. This will include budgetary control and short and long-term decision making. We will help you to understand financial accounts and learn to interpret the information. 

Credits: 30

Compulsory Module

This module will introduce key aspects of football development. Explore the governance and management of football in the context of national and international policy. Consider developments in the game, talent identification and player pathways. You will also discuss underrepresented groups and innovative ways to promote the sport.

Credits: 30

Compulsory module

Gain the practical skills needed to run data analytics. Consider the effects of blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Explore trends and investigate market disruptions caused by technology. Assess the impact of blockchain in industries worldwide. 

Credits: 30

Compulsory module

Examine the nature of business enterprise and its relationship with wider society. What does it mean for businesses to behave responsibly? You will be part of the ongoing debate around this question. In doing so, you will encounter ideas in stakeholder theory, corporate social responsibility, business ethics and more.

Level 2

These modules are subject to final approval.

Modules

Credits: 30

Compulsory module

Take a contextualised approach to the management of people in service industries. By their nature, these businesses are people-focussed. The management of people is, therefore, a crucial part of achieving success. Learn to apply relevant theories to different scenarios across a range of structures and cultures.

Credits: 30

Compulsory module

When it comes to 'their club', football fans are a new type of consumer. They gave rise to the notion of fandom. Understand how consumer desires and decision processes affect purchasing behaviour. Study the psychology behind decision-making and analyse its implications on marketing.

Credits: 30

Compulsory module

Consider the operational challenges relating to the management of football venues and facilities. You will explore service management, programming and diversification of income streams. This module is an opportunity to examine problems and integrated solutions in facility management.

Credits: 30

Compulsory Module

Identify, research and debate contemporary issues in the global football industry. These may include sports ethics, media power and influence or the impact of technological advances. We emphasise observable issues and scenarios that are important to future football business managers.

Credits: 30

Compulsory module

Businesses in the service industry need the ability to collect, analyse and interpret data. This module will teach you how to do this. You will consider quantitative and qualitative research methods in football management. You will also build the skills to manage projects, conduct research and interpret the results.

Credits: 30

Optional module

Plan your transition from student to employee. This module provides you with a placement opportunity to enhance your employability. Engage with issues such as career decision making, applying for jobs and CV writing. You can choose either this module or Business, Creativity and Opportunism Skills for the Workplace of today. 

Credits: 30

Optional module

Explore the fundamentals of entrepreneurship and intrapreneurship. Find out what skills and behaviours you need to be an entrepreneur. Define creativity and innovation and ask why they are so important to entrepreneurs. We will explore idea generation and evaluation techniques, learning to recognise enterprise opportunities. You can choose either this module or Professional Placement. 

Level 3

These modules are subject to final approval.

Modules

Credits: 30

Compulsory module

Strategic planning, analysis of the sector and decision making are important management skills. This module will teach the principles of strategic management in the football industry. You will investigate how effective leadership is essential when making business decisions.

Credits: 30

Compulsory module

Gain an understanding of marketing plans and branding in a global football context. You will apply key marketing theories and principles to the football environment using case studies. Learn to analyse marketing needs and produce a marketing strategy.

Credits: 30

Compulsory module

This module explores the strategic implications of sponsorship and naming rights. Sponsorship is a high impact area for business success and a key marketing strategy. We will help you to understand different types of sponsorship, including sponsorship activation programmes.

Credits: 30

Compulsory Module

Understand the role and function of public relations strategy in the football industry. You will reflect on some of the public relations successes and failures of recent times. The module will emphasise the importance of persuasive and promotional communication. You will develop the skills for critical analysis and relevant written, spoken and visual techniques.

Credits: 30

Compulsory module

This module provides you with the opportunity to plan and conduct a piece of research. You will be able to choose the following projects:

  • Traditional dissertation: Plan and conduct a piece of research through independent activity. Present your findings in a written academic format that meets professional standards.
  • Business Research Project: Complete a small-scale substantial piece of individual self-directed research work.
  • Consultancy Project: Investigate a business project and produce an in-depth research-based report. Work with industry professionals on this module.
  • Business creation project: Develop a full business proposal and plan. Support your work with primary and secondary research.

Teaching and assessment

Delivery

We deliver our modules through lecture, seminar, tutorials and workshops. You will also benefit from guest speakers and a range of events.

Contact hours & self- study

You will receive 42 hours of contact time per module. We expect you to practice independent study outside these hours. You can also work in groups to progress your studies and team working skills. 

Assessment Methods

You will undertake a variety of assessments as you study for your degree. These include:

  • written assignments
  • Individual and group presentations
  • exams and tests
  • practical activities.

We will provide feedback to inform your work before you submit your assessments. You will also receive detailed feedback after each submission. This will help you improve your academic performance as you progress.

We also provide study support to help with academic writing and research skills.

Business School Degrees with Placement

You can choose to take a year-long industry placement and gain practical experience and apply the skills you've developed in a commercial setting. You will go on your placement at the end of your second year. It will last between nine and twelve months. You will then return to university to spend your fourth year completing your degree. 

We will help you to source a placement that meets your career aspirations. It is your responsibility to secure your placement by completing the recruitment process. During your placement, you will keep a reflective journal of your experiences. Your academic mentor will keep in contact with you throughout your placement. They will also visit you at your placement organisation and speak with your employer. In your fourth year, you will present your experiences at a dedicated event.

During the placement year, we reduce your fees to 15% of the annual value. 

Entry requirements

Qualifications

Minimum Entry Requirements

    104 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language

Advanced Entry

Considering transferring to join us in year 2 or 3 of our Business Courses?

Please see our Advanced Entry page for information on the courses available and how to apply.

Personal statements

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
  • Experience of work

Canditates may also look to undertake professional qualifications such as accounting qualifications or CIPD.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Funding opportunities 

Tuition Fees

    UK and EU 2019-20 £9,250 per year

    International 2019-20 £12,750 per year

Additional costs and financial support

COURSE-RELATED COSTS

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

STUDY ABROAD

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

ACCOMMODATION AND LIVING COSTS

View our accommodation webpages for detailed information on accommodation and living costs.

FINANCIAL HELP AND SUPPORT

Help and advice on funding your studies at York St John is available through our Money Advice service.

What makes York Business School unique

Get in touch

More to explore

Cookie Settings