Undergraduate course

International Tourism and Hospitality Management BA (Hons)

This course is designed for people who wish to work in the global tourism and hospitality sectors.

Hospitality and Tourism is among the world's most popular industries, employing over 60 million people globally. A Tourism and Hospitality based degree will provide graduates with the skills needed to travel the world, work in a range of exciting sectors and meet a range of different people from all cultures and backgrounds.

  • Available in Clearing
  • UCAS Code – N8N2 | With placement year N830
  • Location – York campus
  • Duration – 3 years full-time | 4 years with placement year
  • Start date – September 2019
  • School – York Business School

Minimum Entry Requirements

    96 UCAS Tariff points

    3 GCSEs at grade C/4 or above (or equivalent) including English Language

Tuition Fees

    UK and EU 2019-20 £9,250 per year

    International 2019-20 £12,750 per year

York Business School

Course overview

This course is designed for people who wish to work in the global tourism and hospitality sectors.  The programme focuses on developing a key appreciation of the different sub-sectors we refer to as tourism and hospitality and gives students the opportunity to visit many of York’s cultural and heritage sites as a context for understanding similar issues around the world.  Opportunities also exist via field trips to visit UK and international venues associated with tourism and hospitality.

In year one you will learn about how business operates and how tourism and hospitality fit within that.  In years two and three your specialist knowledge will develop and you will understand how tourism and hospitality are important to global economic development and how  sustainability is an increasinglykey feature.

On completion of the course you should be ready to take up a management role within the tourism and hospitality sectors, however you will have developed the skills and to go into alternative management careers.

Alan Johnston
Director of Undergraduate Studies

Course structure

Level 1

Modules

Compulsory modules:

Preparing for Business: This module will give a broad awareness of the fundamentals in business from a financial, economic, marketing and organisational perspective. The skills learned can be applied to any business organisation but learning for this module will be likely to give greater emphasis to a small business environment with the aim to make the interdependencies of the above areas more apparent. The fundamentals will be delivered in the lecture with the aim of giving all learners a basic awareness of the various disciplines and the associated issues that may arise.

Responsible Business: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. This module aligns well with the mission of the PRME (Principles for Responsible Management Education) (PRME) initiative to inspire and champion responsible management education. The challenge in this module of applying ideas from a complex ongoing debate to contemporary business and societal issues will support students in the development of both academic and employability skills.

Organisational Behaviour: This module is designed to develop students’ knowledge, awareness and understanding of one of the most challenging focuses facing organisations today - the role, relations and relevance of people in the workplace. The purpose of this module is to examine and critically assess a number of key concepts and issues associated with behaviour in organisations. It is designed to develop students’ understanding of the key characteristics of work organisation, the context of organisational behaviour, and how a number of different organisational variables affect individual and organisational performance. Organisational Behaviour is interdisciplinary in its approach. During the module students will have the opportunity to apply different theoretical and disciplinary perspectives to understanding how the themes and tensions of OB relate to managers and workers, as well as society and culture more widely.

Ventures in Entrepreneurship: The aim of this module is to expose students to the exciting, challenging and increasingly complex work of entrepreneurship and business ‘start-ups’. Students will gain hands-on experience of planning, implementing and running their own business through the business simulation software SimVenture Evolution. This will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in the wider culture and society at large.

Introduction to Hospitality and Events: The aim of this module is to introduce you to the key sectors of hospitality and events and the value of them to the economy.  You will develop an understanding of key terminology of hospitality and events and develop an awareness of how the determinants of demand has changed. A key element of the module will be to understand the key element of consumer behaviour in why people make choices.

Tourism Industries: This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular.  Students will examine how tourism services are produced, provided and consumed.   The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision.  The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.

All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.

Level 2

Modules

Compulsory modules:

Management and Leadership: This module provides students with a broad understanding of the key concepts and principles of management and leadership. It considers the differences between management and leadership, through the development of theories and models, and the impact on organisations of different approaches. The module also allows students to analyse their own management and leadership skills and devise a personal plan which will allow them to develop these further.

Destination Marketing: Effective, ethical and sustainable marketing practices are key to a successful tourism destination and given its multi-sectoral nature, the marketing of a destination will impact the destination at every level of operation. It is important therefore that students are exposed to the range of stakeholders within destinations and the marketing activities that take place. This module provides a theoretical context for understanding the way that tourism destinations are marketed and the underlying processes of cultural production to which these refer. The module focuses on key features of destination marketing as a social and cultural business practice and a subjective experience. Upon completion of the module students will have a clear understanding of the role of marketing in tourism and its context within tourism as a cultural and economic practice.

Consumer Behaviour: Marketing is a key business function. Central to this is an in depth understanding of how customer desires and decision processes, (consumer behaviour), affect why and how purchases are made. This module introduces students to the complexities of consumer behaviour by analysing and evaluating the impact of the nature and scope of consumer and business buyer behaviour on marketing decisions. The psychology of the decision making processes are studied and the implications for marketers are analysed giving an insight into how to market goods more effectively.  Many argue that this is the most interesting of Marketing modules due to the scrutiny of the student’s own psychological motivations.

Research Methods and Project Management: Organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it.  These skills are also important if students wish to progress to postgraduate study or careers in consultancy services.  This module considers the use of quantitative and qualitative research methods in subject contexts, and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ project planning and management skills as a tool to manage the research process.

Cultural and Heritage Tourism: Overall, this module aims to provide the students with knowledge and experience that will enable them to critically understand and evaluate the role of culture and heritage, the cultural industries and various forms of cultural production within the context of the visitor economy.  It seeks therefore to develop both a theoretical basis and an operational sense of the role of culture in tourism. It also enables students to address some of the key theoretical constructs that underpin contemporary tourism studies. These include anthropological and sociological theories of attraction value, authenticity and commodification, as well as understandings of place and personal engagement with it from cultural geography and cultural studies, and psychological constructions of touristic motivation and behaviour. The module also provides students with an opportunity to examine their own subjective response to a destination through travel and travel writing.

Hospitality & Service Operations: Operational excellence is critical for success in hospitality and service industries today and its importance is increasing due to deregulation, global competition and rapidly evolving information technology. The nature of the hospitality industry being constantly on the move and ever-evolving has added to the complexities involved. This module will provide participants with skills and understanding that can be applied in complex business environments involving hospitality service operations. The module explains particular challenges that a hospitality manager will face from various dimensions of the business and covers design, planning, control and quality issues related to the service operations.

Optional modules:

Study Abroad: This module is intended to accommodate flexibly the varying needs of exchange or study abroad students. For instance, this may be required when the modules offered by the host institution are sufficiently close to the modules that the student would be taking at YSJU. The module’s aim is to support students’ development in their subject knowledge while exposing them to the language and culture of the host country, whilst enhancing their foreign language skills. 

All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.

Level 3

Modules

Compulsory modules:

Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work.  This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards.  Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.

Developing a Business Research Project: The aim of this module is to prepare students to undertake an independent enquiry through individual self-directed project work.  This module provides students with the skills and knowledge to design and plan a research project.   Students will develop research objectives, formulate appropriate methodologies, and critique literature.  Students will develop a project plan which they can undertake through their final semester.

Developing an Organisation Based Project: The aim of this module is to develop the student’s skills in conducting a research project in response to a brief from an organisation. This module acts as a bridge into the industry they research. Students develop their research skills and their ability to structure an influential document.

Tourism Policy and Planning: This module is designed to allow students to review the tourism planning process, identifying the similarities and differences between the public and private sectors.  The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of tourism policy and planning, thus facilitating them to deal with the problems, choices and constraints involved in the development of effective strategies. Students will identify the importance of strategic management issues in relation to policy and planning decision making.  Specific policies and plans are examined and links between planning and policy particularly in the public sector are analysed.  The importance of policy formulation and strategic planning will be highlighted in relation to destination management.

Hospitality Retail Operations: The aim of this module is to develop a critical understanding of hospitality retail management as the central activity in the management of resources and provision of goods in services in hotels, restaurants, visitor attractions, retail and service businesses The module will provide the student with the knowledge and practical techniques used by unit managers, in hospitality retail sectors, and to appraise and evaluate relevant management issues.

Business Research Project: The aim of this module is to facilitate and express independent enquiry in a small scale substantial piece of individual self-directed research work.  This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards.  Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.

Organisation Based Project: The aim of the Organisation Based Project is to give students the opportunity to combine investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.

Managing Events: The module provides an exploration of the principles and practice required to manage an events.  You will develop skills and experience in managing events through effectively planning and subsequently managing an event. You will define the essential elements required for event management.  You will work in a team to run an event and then report back as an individual on your performance and the overall performance of the team managing the event.

Responsible Tourism: Tourism is one of the world’s largest and fastest growing industries and potentially brings huge economic benefits. However, it also involves diverse stakeholders such as local communities, tourists and public and private sectors and is intensely political in its effects and implications.  This module provides a critical framework for understanding the concept of sustainability in tourism and what “being responsible” means for tourists and all other stakeholders in tourism.  The module examines the way to develop tourism for local communities in a sustainable manner, especially those in developing countries.  The module also investigates different kinds of tourism impact, especially focusing on economic, socio-cultural and environmental impacts, and explores the ways to enhance positive impacts of tourism and mitigate negative impacts of tourism in order to conserve cultural and natural heritages in local communities for the future generations. The module also aims to respond to the 6 Principles for Responsible Management Education which have a particular resonance in the field of tourism operations and for learners who are aiming to engage with this sector in business terms and/or as a career.

Business Creation Project: This module allows the entrepreneurial student who wishes to start their own business to undertake research into a business creation opportunity that they may wish to continue following graduation. Students will undertake independent enquiry in a substantial piece of individual self-directed research work aimed at business start-up.  This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity into a business opportunity and to present their findings in using visual aids and in written format that meets professional standards. Students will make decisions on the business prospect and the viability of undertaking the venture.

All modules are worth 20 credits, except Business Creation Project and Dissertation which are each worth 40 credits and Study Abroad which is worth 60 credits.

Certificate in Management and Leadership

Modules include:

  • Responsible Business
  • Management and Leadership
  • Dissertation
  • Business Research Project
  • Organisation Based Project
 

Teaching & assessment

Delivery

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.

You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.

Teaching & learning methods

Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. At Level 2 (for example) there will be evidence of practice based learning (Management and Leadership) in which you will be expected to engage in practical based activities as you develop your skills in managing people, while also developing skills in managing projects (Research Methods and Project Management). Finally at Level 3 you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Operations and Project Management, and Leadership, Innovation and Change.

Assessment & feedback

You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

Entry Requirements

Qualifications

The minimum entry requirements for this course are:

96 UCAS Tariff points

3 GCSEs at grade C/4 or above (or equivalent) including English Language

Personal statements

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
  • Experience of work

Canditates may also look to undertake professional qualifications such as accounting qualifications or CIPD.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation

Tuition fees

Home / EU students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Overseas students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.

Tuition fees may be subject to inflation in future years.

Funding your course

Additional costs and financial support

COURSE-RELATED COSTS

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

STUDY ABROAD

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

 

ACCOMMODATION AND LIVING COSTS

View our accommodation webpages for detailed information on accommodation and living costs.

FINANCIAL HELP AND SUPPORT

Help and advice on funding your studies at York St John is available through our Money Advice service.

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