Undergraduate course

International Business BA (Hons)

Want to work across international markets and make your mark in the world of business?

The increasing globalisation of business means that managers with an international perspective are in demand. If the area of international business fascinates you, this degree could be the perfect stepping stone towards a career in broad range of fields. This programme is designed to reflect the contemporary importance of preparing you to work in a global context in national, international and multi-national companies.

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  • UCAS Code – N120 | With placement year N1W7
  • Location – York campus
  • Duration – 3 years full-time
  • Start date – September 2020
  • School – York Business School

Minimum Entry Requirements

    96 UCAS Tariff points

    3 GCSEs at grade C/4 or above (or equivalent) including English Language

Tuition Fees

    UK and EU 2019-20 £9,250 per year

    International 2019-20 £12,750 per year

York Business School

Course overview

Studying International Business is a great opportunity to gain a degree that is focused on your long-term career prospects. Whether you are thinking of setting up your own business, working in a large corporation, the public sector or the ever-growing tourist industry you will need to possess an understanding of how businesses operate and how skilled managers can contribute to their success.

By focussing on international business, you'll gain specialist insight into the issues that impact and influence internationalisation efforts by a range of organisations, with a primary focus upon profit-making enterprises.

If you want to gain international experience, boosting your CV for work after you study, you can opt to include time studying abroad. The university has connections with institutions across the globe including in the USA, Australia and Europe.

On the International Business BA (Hons) programme you will take part in lectures, seminars, workshops, task focused activities, field-trips and excursions and informative engagement with industry practitioners.

Features:

  • Accredited by the Institute of Export & International Trade
  • A focus on employability and work-readiness - your studies will help you to gain cutting-edge career awareness and clarify your career goals and how to achieve them
  • Research informed teaching where experts in their subjects will work with you and develop your knowledge, critical thinking and analytical awareness
  • Dedicated one on one support from your personal tutor to enable you to reach your potential with capped seminar sizes of 20-25 students
  • A technology-enhanced and digitally aware programme from experts that will help you to learn how to use digital media and data analytics to inform your global business skills

Course Structure

Level 1

Modules

Compulsory modules

Economic Analysis of the Business Environment

This module is designed to provide an introduction to economics. The module aims to provide knowledge and comprehension of the basic economic principles and techniques related to microeconomics and macroeconomics. The emphasis is on developing an understanding of economic principles and allowing students to make a use of standard economic techniques. The module considers the different issues related to microeconomics theories that can be applied to business decisions. It also considers the different issues related to macroeconomics theories and provides an insight into the impact of macroeconomic environment on business decisions.

Leading Global Business

This module develops a foundation in the theory and practice of international business to offer specialist insight into selectively identified issues that impact upon, and influence, internationalisation efforts by a range of organisations, with a primary focus upon profit-making enterprises. The core concepts of the module are developed with explicit links between the theoretical and practical application so that students can understand the principles behind their chosen discipline, alongside the contextual understanding of how such issues are felt by contemporary businesses. Case studies and 'live' examples will be used to bridge the theoretical and applied. As a first year module, foundational concepts to support students in their development of knowledge and understanding of business considerations, including internationalisation strategies of a firm, the key features of the international business environment within which firms operate, and notions of growth and uncertainty. These concepts provide a programme-specific introduction that identifies themes bridging into subsequent study.

The Politics of Business

Politics is a contested field of study and can link to a wide array of concepts including power, distribution, legitimacy and authority. The priorities and choices of political institutions and power structures that exist in society have a significant impact upon a range of social and economic activity. This module provides students with a broad understanding of the key concepts and principles of politics and how these will affect both individuals and organisations in a way that critically underpins a student perspective on the wider hinterland of social sciences.

Bond and Equity Markets

This module will provide students with an introduction to the essential concepts of finance and capital markets. Students will be able to describe the role of financial intermediaries within the economy as well as the functions they perform. Students will be able to exhibit an understanding and be able to evaluate the impact of financial markets on the wider economy. It will give students the skills to understand and apply discounting techniques in different types of valuation models. It will equip students with an understanding of the structures within various financial markets.

Big Data and The Blockchain

The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics. It introduces different types of Analytics problems. Basic statistical models are introduced in this module. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques. Practising Responsible Business Behaviours: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on.

Level 2

Modules

Compulsory modules:

Managing Cultural Complexity

Culture is a major force in international business within the context of a global economy. Therefore, discussing the application of culture and cultural differences in international business, including cross-cultural negotiations, international expansion, mergers & acquisitions and other international practices, is essential for student on the programme International Business. This module is going to define culture, review its various classifications in the world of business, assess its role in business theories, and discuss a variety of conceptual and practical issues relating to the understanding and application of culture at different levels of analysis (national, industry, corporate, individual). This module will also aim at discussing cultural issues and exploring its application through drawing together knowledge from other business contexts, including organisational studies, strategy, marketing, human resources management and finance management.

International Strategy and Global Dynamism

This module develops a comprehensive understanding of the major issues linked with the development and implementation of international business strategies. A key theoretical and applied understanding of relevant issues surrounding foreign market entry, business strategy, organisational structure, and global sourcing are included, contextualised by the impact of industry, firm and geographical specifics. A critical appreciation of various theories related to the multinational enterprise (MNE) is included, to explore key strategic issues linked to risk, reward, control and resources.

Contemporary Global Finance

This module will give students the ability to analyse the theoretical and practical aspects of international financial markets. The development and current state of the international monetary system will be analysed. Theories of exchange rate determination will be compared and applied in relation to historical and current events in order to critically analyse their relative importance. These theories will be used to address issues around the development international financial crises in order to analyse and discuss the impact of different types of crises on the wider economy.

International Trade

This module seeks to understand the patterns of international trade, past, present and future by understanding the underlying forces that drive international trade. International trade draws upon ideas from economic theory, business strategy and political economy. Contemporary international trade is also closely related to international production: the operation of international supply chains and production networks often linked to foreign direct investment. This module considers how these ideas relate to each other and to events in the real world, providing a balanced appreciation of theory and its application.

Research Methods for International Business

Organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts, and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ project planning and management skills as a tool to manage the research process.

Professional Placement

The overarching rationale for this module is for students to begin to understand and to plan towards their own personal transition from university into the workplace. The module will provide the student with a vocational opportunity aimed at enhancing their future work readiness. It is designed to develop skills, knowledge and understanding in a range of career-related personal, professional and key skill areas. The module specifically engages with issues such as career decision making, the recruitment cycle applying for jobs, sourcing and embarking on a placement or a group or individual project, CV writing and action planning.

Or

Business, Creativity and Opportunism Skills for the workplace of today

This module explores the fundamentals of entrepreneurship and intrapreneurship and the behaviour and skills required to 'think out of the box' to identify and pursue opportunities. You will establish what the behaviours and skills are of an entrepreneur, define creativity and innovation, as well as ask why they are so important to entrepreneurs. We will explore idea generation and evaluation techniques and learn how to recognise enterprise opportunities.

Level 3

Modules

Compulsory modules:

Multinational Corporations in Emerging Markets

The central aim of this module is to provide students with a critical awareness, detailed knowledge and a rich understanding of the burgeoning activities of multinational corporations in emerging economies. The first part of the module critically discusses the contextual differences and realities MNCs face in emerging markets. The second part critically explains how MNCs and managers could improve their chance of being successful in these economies by developing a greater understanding of the institutional differences in these economies. The third part critically evaluates how multinationals in the world economy are no longer dominated by MNEs from the developed world. This includes assessing how companies based in emerging economies differ from those based in developed economies and how they have conquered leading positions in many industries.

Contemporary Business Economics

Prospective managers working in an international context require a clear understanding of key aspects of the international economy. The module has a firmly contemporary focus, with the particular international business economics topics delivered being selected to address current issues of importance. This module provides an accessible overview with an applied business focus. While it deals with difficult conceptual issues, these are explained fully in the clearest possible way and illustrated with examples and news reports.

Beyond Economics: Understanding the Changing Global Economy

This module provides students with the opportunity to analyse and evaluate the bridge between politics and economics on an international level within the context of development. Theoretically, the module seeks to engage with the varied interpretations of IPE’s scope, focusing on the contribution of a range of actors in the international spectrum analysed in terms of their influence upon development. The module enables students to hone a critical understanding of ‘the political’ internationally, and how this understanding can support the analysis of economic development in growth across a range of international markets from within socio-political frameworks.

Global and Cross-Cultural Marketing

The purpose of this module is to provide students with a detailed knowledge and awareness of marketing theory and operations at an international level. An understanding of international marketing is particularly important in bringing together several contemporary management issues such as cultural diversity and strategic decision-making as well as focusing on specific marketing problems as they are represented in the context of international marketing operations. This module develops knowledge and understanding of the international context of marketing and issues that affect marketing decision-making and planning at this level. Students will be exposed to the complexities and modalities of international marketing practice by analysing product development, branding and market entry strategies in several international contexts. Students will also be introduced to the operational issues relating to marketing across national and world-regional boundaries and the challenges of operating across different cultures.

Research Investigation

The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice. You will be able to choose between a traditional dissertation, an organisation-based project, a business research project and a business creation project.

  1. Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in a written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
  2. Business Research Project: The aim of this module is to facilitate and express independent enquiry on a small-scale substantial piece of individual self-directed research work. This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in a written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
  3. Consultancy Project: The aim of the consultancy project is to give students the opportunity to combine an investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates an understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.
  4. Business Creation Project: The aim of the Business creation Project is to support entrepreneurial students in their professional development as the business founders of the future. The module is intended to allow students to develop a full business proposal and plan which will be supported by primary and secondary research. This module will involve students in a demanding process of personal and professional developed, leading to an integrated and critically aware understanding of business creation from a pioneering industry and academic perspective.

Teaching & assessment

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.

You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.

Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. At Level 2 (for example) there will be evidence of practice based learning (People Management) in which you will be expected to engage in practical based activities as you develop your skills in managing people, while also developing skills in managing projects (Research Methods and Project Management. Finally at Level 3 you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Operations and Project Management, and Leadership, Innovation and Change.

 

You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

You will have the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of Business Management.

Entry Requirements

Qualifications

The minimum entry requirements for this course are:

96 UCAS Tariff points

3 GCSEs at grade C/4 or above (or equivalent) including English Language

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation

Tuition fees

Home / EU students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Overseas students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.

Tuition fees may be subject to inflation in future years.

Funding your course

Additional costs and financial support

COURSE-RELATED COSTS

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

STUDY ABROAD

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

 

ACCOMMODATION AND LIVING COSTS

View our accommodation webpages for detailed information on accommodation and living costs.

FINANCIAL HELP AND SUPPORT

Help and advice on funding your studies at York St John is available through our Money Advice service.

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