Tourism and Destination Management BA (Hons)
Do you love to travel, work with people and want to find a a job that could take you around the world?
This distinctive programme combines sector-specific issues such as industry structure, culture, policy and social responsibility with key management and leadership skills that will prepare you for a career in tourism and destination management. Central to the programme is a commitment to self-directed enquiry through project work and research and the exploration of opportunities to encounter and engage with tourism a real cultural issue and key business sector.
- UCAS Code – N800 | With placement year N805
- Duration – 3 years full-time
- Start date – September 2020, September 2021
- School – York Business School
Minimum Entry Requirements
96 UCAS Tariff points
3 GCSEs at grade C/4 (or equivalent) including English Language
UK and EU 2020-21 £9,250 per year
International 2020-21 £12,750 per year
York Business School
As one of the world’s largest economic sectors, Tourism creates jobs, drives exports, and generates prosperity across the world. The sector accounts for 10.4% of global GDP, and one in every ten jobs is supported by the sector. There's never been a better time to start your management career in Tourism.
Our BA (Hons) Tourism and Destination Management degree will equip you with the practical skills, experience, knowledge and critical awareness that will prepare you for senior management roles in this dynamic and fast-growing sector.
York is a perfect location to study tourism; the city is one of the most popular heritage and cultural destinations in the UK and welcomes around 7 million tourists a year from around the world. This provides our students with a wide range of tourism and hospitality businesses and opportunities to learn from in the local area. As well as being able to learn from local businesses, our students have the chance to work with local and regional tourism providers, attractions, destination management and marketing organisations.
One of the highlights of the Tourism programme at York Business School is an international field trip in the second year. Most recently, staff and students flew to New York City for a week to explore the destination. We also offer the opportunity to study abroad at one of our partnership universities. Students can take a semester or full year abroad at one of our partner institutions in Australia, the USA or across Europe.
Our Tourism programmes are recognised by the Tourism Management Institute (TMI). The TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors. Assessment and recognition by TMI mean that students can be confident the course will provide them with knowledge, understanding, skills and experience to fully prepare them for a career in tourism destination management.
Year in industry
All of our business students have the option of adding in a year in industry and / or a semester of studying abroad with one of our partners to their course. A year in industry gives students fantastic experience and is attractive to potential employers. This normally takes place after the second year of the course and extends the course duration by one year (15% of the standard tuition fee is chargeable). Study Abroad normally takes place for a semester of the second year of the course and doesn’t extend the course duration as credits achieved abroad count towards your degree.
You don’t need to decide whether you would like to take either of these options until after you have started the course with us.
Tourism Insight and Industry
This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular. Students will examine how tourism services are produced, provided and consumed. The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision. The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.
This module introduces students to key themes and debates in tourism geography. During the module students will examine representations of imagery and text used to promote tourism destinations, and develop skills in interviewing key stakeholders and analysing interview data. The module further develops students’ skills in identifying, acquiring and synthesising information from academic sources.
Leading Global Business
This module develops a foundation in the theory and practice of international business to offers specialist insight into selectively identified issues that impact upon, and influence, internationalisation efforts by a range of organisations, with a primary focus upon profit-making enterprises. The core concepts of the module are developed with explicit links between the theoretical and practical application so that students can understand the principles behind their chosen discipline, alongside the contextual understanding of how such issues are felt by contemporary businesses. Case studies and 'live' examples will be used to bridge the theoretical and applied. As a first year module, foundational concepts to support students in their development of knowledge and understanding of business considerations, including internationalisation strategies of a firm, the key features of the international business environment within which firms operate, and notions of growth and uncertainty. These concepts provide a programme-specific introduction that identifies themes bridging into subsequent study.
Tourism: Past, Present and Future
This module explores the historical development of tourism and examines current and futures trends and developments. Students will look at current global destinations and explore their past, how they have developed over time and how they have responded to changes in the global tourism environment. The students will use their creativity and innovation skills to comprehend what the future holds for such destinations and how they can manage and prepare for this in order to succeed in the global tourism marketplace.
Practising Responsible Business Behaviours
This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics and the role of the state or of supra-national organizations.
Business analytics and the Blockchain
The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.
Effective, ethical and sustainable marketing practices are key to a successful tourism destination and given its multi-sectoral nature, the marketing of a destination will impact the destination at every level of operation. It is important therefore that students are exposed to the range of stakeholders within destinations and the marketing activities that take place. This module provides a theoretical context for understanding the way that tourism destinations are marketed and the underlying processes of cultural production to which these refer. The module focuses on key features of destination marketing as a social and cultural business practice and a subjective experience. Upon completion of the module students will have a clear understanding of the role of marketing in tourism and its context within tourism as a cultural and economic practice. All Tourism programmes at York Business School incorporate an international field trip in the second year as part of this module.
Research Methods for Service Industries
Service based organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ planning and management skills as a tool to manage the research process.
Cultural and Heritage Tourism
Cultural and heritage tourism is a major and growing sector of the tourism industry at an international level and for the City of York and its region. From a destination development point of view, cultural tourism is a major factor in linking the City and the Region to the international tourism industry. It also embraces several key subsectors all of which have significance in the visitor economy. These include built heritage, event management, museums and galleries, themed attractions, city and rural tourism, the performing arts, food tourism, festivals, other hallmark events, sport and local traditions and customs. Overall, this module aims to provide the students with knowledge and experience that will enable them to critically understand and evaluate the role of culture and heritage, the cultural industries and various forms of cultural production within the context of the visitor economy. It seeks therefore to develop both a theoretical basis and an operational sense of the role of culture and heritage in tourism.
This module explores the concept of dark tourism, the act of travel to places associated with death or disaster. In recent years there has been a surge in dark tourism, with more dark tourism sites opening for tourists, and more visitors flocking to current dark tourism sites. The module explores this phenomenon and analyses dark tourism from both a supply and demand perspective. Students will learn how to manage dark tourism attractions, discuss ethical methods of representational practice at such sites, analyse and interpret tourist motivations for visiting dark tourism sites and understand dark tourism consumption
This module will teach students the skills needed for planning, developing and marketing planned events in order to attract tourists and promote a destination's image. The subject of Event Tourism studies the approaches that cities, regions and destinations of all sizes implement to create competitive advantage. This module will look at tourism strategies associated with new, mega, major, hallmark, regional and local community events. Students will analyse the critical issues when planning, marketing and managing such events for the best outcomes for the wide range of stakeholders involved including the destination, sponsors and local community. Or
Managing People in Service Industries
The module provides a contextualised approach to the management of people in the services industries. By their very nature these businesses are people focussed and as a consequence the management of people is a crucial element in the achievement of business success and excellence. Students will apply some of the relevant theories to real life scenarios in the context of a range of organisational structures and cultures. And
The overarching rationale for this module is for students to begin to understand and begin planning towards their own personal transition from university into the workplace. The module will provide the student with a vocational opportunity aimed at enhancing their future work readiness. It is designed to develop skills, knowledge and understanding in a range of career-related personal, professional and key skill areas. The module specifically engages with issues such as career decision making, the recruitment cycle applying for jobs, sourcing and embarking on a placement or a group or individual project, CV writing and action planning. Or
Business, Creativity and Opportunism Skills for the Workplace of Today
This module explores the fundamentals of entrepreneurship and intrapreneurship and the behaviour and skills required to 'think out of the box' to identify and pursue opportunities. You will establish what the behaviours and skills are of an entrepreneur, define creativity and innovation, as well as ask why they are so important to entrepreneurs. We will explore idea generation and evaluation techniques and learn how to recognise enterprise opportunities.
This module is designed to allow students to review the tourism planning process, identifying the similarities and differences between the public and private sectors. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of tourism policy and planning, thus facilitating them to deal with the problems, choices and constraints involved in the development of effective strategies. Students will identify the importance of strategic management issues in relation to policy and planning decision making. Specific policies and plans are examined and links between planning and policy, particularly in the public sector, are analysed. The importance of policy formulation and strategic planning will be highlighted in relation to destination management.
Tourism is one of the world’s largest and fastest growing industries and potentially brings huge economic benefits. However, it also involves diverse stakeholders such as local communities, tourists and public and private sectors and is intensely political in its effects and implications. This module provides a critical framework for understanding the concept of sustainability in tourism and what “being responsible” means for tourists and all other stakeholders in tourism. The module examines the way to develop tourism for local communities in a sustainable manner, especially those in developing countries. The module also investigates different kinds of tourism impact, especially focusing on economic, socio-cultural and environmental impacts, and explores the ways to enhance positive impacts of tourism and mitigate negative impacts of tourism in order to conserve cultural and natural heritage in local communities for the future generations. The module also aims to respond to the 6 Principles for Responsible Management Education which have a resonance in the field of tourism operations and for learners who are aiming to engage with this sector in business terms and/or as a career.
Social and Political Perspectives on Tourism
This module is designed to examine how political and social factors shape tourist attitudes and behaviour. The module provides students with the chance to examine the process by which, from a young age, we become tourists. Students will be encouraged to draw on family stories to construct an understanding of how tourism socialisation occurs. The module also aims to examine how access to tourism is shaped by globalisation, the ‘knowledge economy’ and global uncertainty, as well as the myriad social and political relationships that are a part of every person’s lived experience. It is expected that by the end of the module students will have had the opportunity to develop a deeper critical appreciation of how issues such as inequalities in race, class, gender and access to technology, shape holiday-taking patterns.
Consumer Culture and Tourism
This module provides an understanding of the psychological, social and cultural processes underpinning and influencing consumer behaviour in the tourism industry. Students will explore the nature of tourists, the roles they play, their motivations, and behaviour, drawing on ideas from the psychology, sociology and anthropology of tourism.
The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice. You will be able to choose between a traditional dissertation, an organisation-based project, a business research project and a business creation project.
Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in a written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Business Research Project: The aim of this module is to facilitate and express independent enquiry on a small-scale substantial piece of individual self-directed research work.
This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in a written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Consultancy Project: The aim of the consultancy project is to give students the opportunity to combine an investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates an understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.
Business Creation Project: The aim of the Business creation Project is to support entrepreneurial students in their professional development as the business founders of the future. The module is intended to allow students to develop a full business proposal and plan which will be supported by primary and secondary research. This module will involve students in a demanding process of personal and professional developed, leading to an integrated and critically aware understanding of business creation from a pioneering industry and academic perspective.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.
Teaching & assessment
Studying Tourism and Destination Management offers endless opportunities in a wide variety of contexts. Whether you are thinking of setting up your own business, working within a Destination Management Organisation, Destination Marketing Organisation, for a private tourism based business or anywhere in the public sector in tourism and destinations you will need to possess the right set of skills, and understand how businesses operate and how skilled managers can contribute to their success. All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, field trips, workshops and a range of events and learning activities. You are supported initially in the use of guided learning strategies in Level 4 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 5 and 6.
Throughout the programme, you will be introduced to a range of different teaching and learning strategies. For example in Level 4 (Year 1) you will work on developing your awareness of market forces and the decision-making process you may require as a manager. In addition, the foundations of core tourism concepts are laid through Tourism Insights and Industry. At Level 5 (for example) there will be evidence of practice-based and real-life learning with our residential field-trip to New York City for the module Destination Marketing. Finally, at Level 3 you will demonstrate your skills through practice and enquiry-based learning giving you the opportunity to develop creative and innovative solutions to problems through Responsible Tourism.
42 hours contact time per module.
As a university student, there is an expectation that you will develop from being a dependent learner to being an independent one. This means you are expected to undertake self-study and group learning. In year one you will be provided with guidance to progress your learning and self-development. By the time you get to year 3 it is hoped you will have developed greater autonomy and independence.
The academic staff who deliver the BA (Hons) Business Management programme bring a wealth of professional experience from the world management to York Business School. You will be taught by academic and industry experts who worked for global organisations. Your teaching staff also have many years of practical management and strategic work experience in the tourism sector. Dr.Brendan Paddison, who leads on several tourism modules, is on the board of Directors for local destination marketing organisation Visit York and leads the Heritage and Arts Visitor Research Collaborative (HAVRC) research group and is widely published in the field of tourism. The team have research profiles and you will be provided with the opportunity to join them in their research through our ‘Students as Researchers’ scheme. The course will also be supported the course at every level through professional accreditation, guest lectures, live projects work and internships and placements through our strong industry connections in York and beyond.
The minimum entry requirements for this course are:
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
This course is available with a foundation year. This option is ideal if you do not yet meet the minimum requirements for entry straight onto a degree course, or feel you are not quite ready for the transition to Higher Education. A foundation year prepares you for degree level study, giving you the confidence and skills needed to make the most of your course. Passing it guarantees you a place on this degree course the following academic year.
Considering transferring to join us in year 2 or 3 of our Business Courses?
Please see our Advanced Entry page for information on the courses available and how to apply.
As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.
Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:
- Career plans
- Attending workshops or seminars related to the chosen subject area
- Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
- Experience of work
- Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.