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Undergraduate course

Tourism and Destination Management BA (Hons)

Do you love to travel, work with people and want to find a a job that could take you around the world?

York street at Christmas

This distinctive programme combines sector-specific issues such as industry structure, culture, policy and social responsibility with key management and leadership skills that will prepare you for a career in tourism and destination management. Central to the programme is a commitment to self-directed enquiry through project work and research and the exploration of opportunities to encounter and engage with tourism a real cultural issue and key business sector.

York campus

  • UCAS Code – N800 | With placement year N805
  • Duration – 3 years full time, 4 years with a placement or foundation year
  • Start date – September 2021
  • School – York Business School

Minimum Entry Requirements

    96 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language

Tuition Fees

    UK and EU 2021 entry £9,250 per year full time

    International 2021 entry £12,750 per year full time

York Business School

Course overview

As one of the world’s largest economic sectors, Tourism creates jobs, drives exports, and generates prosperity across the world. The sector accounts for 10.4% of global GDP, and one in every ten jobs is supported by the sector. There's never been a better time to start your management career in Tourism.

Our BA (Hons) Tourism and Destination Management degree will equip you with the practical skills, experience, knowledge and critical awareness that will prepare you for senior management roles in this dynamic and fast-growing sector.

York is a perfect location to study tourism; the city is one of the most popular heritage and cultural destinations in the UK and welcomes around 7 million tourists a year from around the world. This provides our students with a wide range of tourism and hospitality businesses and opportunities to learn from in the local area. As well as being able to learn from local businesses, our students have the chance to work with local and regional tourism providers, attractions, destination management and marketing organisations.

One of the highlights of the Tourism programme at York Business School is an international field trip in the second year. Most recently, staff and students flew to New York City for a week to explore the destination. We also offer the opportunity to study abroad at one of our partnership universities. Students can take a semester or full year abroad at one of our partner institutions in Australia, the USA or across Europe.

Our Tourism programmes are recognised by the Tourism Management Institute (TMI). The TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors. Assessment and recognition by TMI mean that students can be confident the course will provide them with knowledge, understanding, skills and experience to fully prepare them for a career in tourism destination management.

Year in industry

All of our business students have the option of adding in a year in industry and / or a semester of studying abroad with one of our partners to their course. A year in industry gives students fantastic experience and is attractive to potential employers. This normally takes place after the second year of the course and extends the course duration by one year (15% of the standard tuition fee is chargeable). Study Abroad normally takes place for a semester of the second year of the course and doesn’t extend the course duration as credits achieved abroad count towards your degree.

You don’t need to decide whether you would like to take either of these options until after you have started the course with us.

Course Structure

Level 1


Compulsory modules:

Practising Responsible Business Behaviours

This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics and the role of the state or of supra-national organisations.

Tourism Insight and Industry

This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular. Students will examine how tourism services are produced, provided and consumed. The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision. The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.

Leading Global Business

This module develops a foundation in the theory and practice of international business to offers specialist insight into selectively identified issues that impact upon, and influence, internationalisation efforts by a range of organisations, with a primary focus upon profit-making enterprises. The core concepts of the module are developed with explicit links between the theoretical and practical application so that students can understand the principles behind their chosen discipline, alongside the contextual understanding of how such issues are felt by contemporary businesses. Case studies and 'live' examples will be used to bridge the theoretical and applied. As a first year module, foundational concepts to support students in their development of knowledge and understanding of business considerations, including internationalisation strategies of a firm, the key features of the international business environment within which firms operate, and notions of growth and uncertainty. These concepts provide a programme-specific introduction that identifies themes bridging into subsequent study.

Business Analytics and the Blockchain

The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.

Tourism Geographies

This module introduces students to key themes and debates in tourism geography. During the module students will examine representations of imagery and text used to promote tourism destinations, and develop skills in interviewing key stakeholders and analysing interview data. The module further develops students’ skills in identifying, acquiring and synthesising information from academic sources.

Tourism: Past, Present and Future

This module explores the historical development of tourism and examines current and futures trends and developments. Students will look at current global destinations and explore their past, how they have developed over time and how they have responded to changes in the global tourism environment. The students will use their creativity and innovation skills to comprehend what the future holds for such destinations and how they can manage and prepare for this in order to succeed in the global tourism marketplace.

All modules are worth 20 credits unless otherwise stated.


Level 2


Compulsory modules:

Destination Marketing

Effective, ethical and sustainable marketing practices are key to a successful tourism destination and given its multi-sectoral nature, the marketing of a destination will impact the destination at every level of operation. It is important therefore that students are exposed to the range of stakeholders within destinations and the marketing activities that take place. This module provides a theoretical context for understanding the way that tourism destinations are marketed and the underlying processes of cultural production to which these refer. The module focuses on key features of destination marketing as a social and cultural business practice and a subjective experience. Upon completion of the module students will have a clear understanding of the role of marketing in tourism and its context within tourism as a cultural and economic practice. All Tourism programmes at York Business School incorporate an international field trip in the second year as part of this module.

Events Tourism

This module will teach students the skills needed for planning, developing and marketing planned events in order to attract tourists and promote a destination's image. The subject of Event Tourism studies the approaches that cities, regions and destinations of all sizes implement to create competitive advantage. This module will look at tourism strategies associated with new, mega, major, hallmark, regional and local community events. Students will analyse the critical issues when planning, marketing and managing such events for the best outcomes for the wide range of stakeholders involved including the destination, sponsors and local community. 

Dark Tourism

This module explores the concept of dark tourism, the act of travel to places associated with death or disaster. In recent years there has been a surge in dark tourism, with more dark tourism sites opening for tourists, and more visitors flocking to current dark tourism sites. The module explores this phenomenon and analyses dark tourism from both a supply and demand perspective. Students will learn how to manage dark tourism attractions, discuss ethical methods of representational practice at such sites, analyse and interpret tourist motivations for visiting dark tourism sites and understand dark tourism consumption

Research Methods for Service Industries

Service based organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ planning and management skills as a tool to manage the research process.

Cultural and Heritage Tourism

Cultural and heritage tourism is a major and growing sector of the tourism industry at an international level and for the City of York and its region. From a destination development point of view, cultural tourism is a major factor in linking the City and the Region to the international tourism industry. It also embraces several key subsectors all of which have significance in the visitor economy. These include built heritage, event management, museums and galleries, themed attractions, city and rural tourism, the performing arts, food tourism, festivals, other hallmark events, sport and local traditions and customs. Overall, this module aims to provide the students with knowledge and experience that will enable them to critically understand and evaluate the role of culture and heritage, the cultural industries and various forms of cultural production within the context of the visitor economy. It seeks therefore to develop both a theoretical basis and an operational sense of the role of culture and heritage in tourism.

Optional modules:

Professional Placement

The overarching rationale for this module is for students to begin to understand and begin planning towards their own personal transition from university into the workplace. The module will provide the student with a vocational opportunity aimed at enhancing their future work readiness. It is designed to develop skills, knowledge and understanding in a range of career-related personal, professional and key skill areas. The module specifically engages with issues such as career decision making, the recruitment cycle applying for jobs, sourcing and embarking on a placement or a group or individual project, CV writing and action planning. Or

Business, Creativity and Opportunism Skills for the Workplace of Today
This module explores the fundamentals of entrepreneurship and intrapreneurship and the behaviour and skills required to 'think out of the box' to identify and pursue opportunities. You will establish what the behaviours and skills are of an entrepreneur, define creativity and innovation, as well as ask why they are so important to entrepreneurs. We will explore idea generation and evaluation techniques and learn how to recognise enterprise opportunities.

All modules are worth 20 credits unless otherwise stated.

Level 3


Compulsory modules:

Research Investigation (40 credits) 

The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice. You will be able to choose between a traditional dissertation, an organisation-based project, a business research project and a business creation project.

Students have the opportunity to complete the investigation in the form of:

  • Traditional dissertation
  • Research report
  • Consultancy project
  • Business creation project

Destination Management

This module is designed to allow students to review the tourism planning process, identifying the similarities and differences between the public and private sectors. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of tourism policy and planning, thus facilitating them to deal with the problems, choices and constraints involved in the development of effective strategies. Students will identify the importance of strategic management issues in relation to policy and planning decision making. Specific policies and plans are examined and links between planning and policy, particularly in the public sector, are analysed. The importance of policy formulation and strategic planning will be highlighted in relation to destination management.

Consumer Culture and Tourism

This module provides an understanding of the psychological, social and cultural processes underpinning and influencing consumer behaviour in the tourism industry. Students will explore the nature of tourists, the roles they play, their motivations, and behaviour, drawing on ideas from the psychology, sociology and anthropology of tourism.

Responsible Tourism

Tourism is one of the world’s largest and fastest growing industries and potentially brings huge economic benefits. However, it also involves diverse stakeholders such as local communities, tourists and public and private sectors and is intensely political in its effects and implications. This module provides a critical framework for understanding the concept of sustainability in tourism and what “being responsible” means for tourists and all other stakeholders in tourism. The module examines the way to develop tourism for local communities in a sustainable manner, especially those in developing countries. The module also investigates different kinds of tourism impact, especially focusing on economic, socio-cultural and environmental impacts, and explores the ways to enhance positive impacts of tourism and mitigate negative impacts of tourism in order to conserve cultural and natural heritage in local communities for the future generations. The module also aims to respond to the 6 Principles for Responsible Management Education which have a resonance in the field of tourism operations and for learners who are aiming to engage with this sector in business terms and/or as a career.

Social and Political Perspectives in Tourism

This module is designed to examine how political and social factors shape tourist attitudes and behaviour. The module provides students with the chance to examine the process by which, from a young age, we become tourists. Students will be encouraged to draw on family stories to construct an understanding of how tourism socialisation occurs. The module also aims to examine how access to tourism is shaped by globalisation, the ‘knowledge economy’ and global uncertainty, as well as the myriad social and political relationships that are a part of every person’s lived experience. It is expected that by the end of the module students will have had the opportunity to develop a deeper critical appreciation of how issues such as inequalities in race, class, gender and access to technology, shape holiday-taking patterns.

All modules are worth 20 credits unless otherwise stated.

Teaching & assessment


Studying Tourism and Destination Management offers endless opportunities in a wide variety of contexts. Whether you are thinking of setting up your own business, working within a Destination Management Organisation, Destination Marketing Organisation, for a private tourism based business or anywhere in the public sector in tourism and destinations you will need to possess the right set of skills, and understand how businesses operate and how skilled managers can contribute to their success. All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, field trips, workshops and a range of events and learning activities. You are supported initially in the use of guided learning strategies in Level 4 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 5 and 6.


Throughout the programme, you will be introduced to a range of different teaching and learning strategies. For example in Level 4 (Year 1) you will work on developing your awareness of market forces and the decision-making process you may require as a manager. In addition, the foundations of core tourism concepts are laid through Tourism Insights and Industry. At Level 5 (for example) there will be evidence of practice-based and real-life learning with our residential field-trip to New York City for the module Destination Marketing. Finally, at Level 3 you will demonstrate your skills through practice and enquiry-based learning giving you the opportunity to develop creative and innovative solutions to problems through Responsible Tourism.

Contact Hours

42 hours contact time per module.


As a university student, there is an expectation that you will develop from being a dependent learner to being an independent one. This means you are expected to undertake self-study and group learning. In year one you will be provided with guidance to progress your learning and self-development. By the time you get to year 3 it is hoped you will have developed greater autonomy and independence.


The academic staff who deliver the BA (Hons) Business Management programme bring a wealth of professional experience from the world management to York Business School. You will be taught by academic and industry experts who worked for global organisations. Your teaching staff also have many years of practical management and strategic work experience in the tourism sector. Dr.Brendan Paddison, who leads on several tourism modules, is on the board of Directors for local destination marketing organisation Visit York and leads the Heritage and Arts Visitor Research Collaborative (HAVRC) research group and is widely published in the field of tourism. The team have research profiles and you will be provided with the opportunity to join them in their research through our ‘Students as Researchers’ scheme. The course will also be supported the course at every level through professional accreditation, guest lectures, live projects work and internships and placements through our strong industry connections in York and beyond.


Entry requirements


The minimum entry requirements for this course are:

96 UCAS Tariff points

3 GCSEs at grade C/4 or above (or equivalent) including English Language

Calculate your tariff points.

Foundation Year

This course is available with a foundation year. This option is ideal if you do not yet meet the minimum requirements for entry straight onto a degree course, or feel you are not quite ready for the transition to Higher Education. A foundation year prepares you for degree level study, giving you the confidence and skills needed to make the most of your course. Passing it guarantees you a place on this degree course the following academic year.

Foundation courses

International Students

If you are an international student you will need to show that your qualifications match our entry requirements. Information about international qualifications and entry requirements can be found on our international pages.

If your first language is not English you must show evidence of English language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

International entry requirements

Advanced Entry

Considering transferring to join us in year 2 or 3 of our Business Courses?

Please see our Advanced Entry page for information on the courses available and how to apply.

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh or sports teams, theatre groups etc.
  • Experience of work
  • Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay depends on whether you live inside the UK or EU, or internationally (outside the UK/EU). Tuition fees may be subject to inflation in future years.

UK and EU 2021 entry

The tuition fee for 2021 entry onto this course is £9,250 per year for full time study.

This price applies to all UK/EU, Jersey, Guernsey and Isle of Man students.

You can find out more about funding your degree by visiting our funding opportunities page.

Funding Opportunities

Placement year funding

If you choose to take a placement year, and your course offers it, you can apply for the Tuition Fee and Maintenance Loan for your placement year. How much you are awarded is based on the type of placement being undertaken and whether it is a paid or unpaid placement. The tuition fee for your placement year will be reduced.

International 2021 entry

The tuition fee for 2021 entry to this course is £12,750 per year for full time study.

This price applies to all students living outside the UK/EU.

Due to immigration laws, if you are an international student on a student visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

Find out more about funding your degree.

International Fees and Funding

Additional costs and financial support

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Course-related costs

While studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

Study Abroad

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad pages.

Accommodation and living costs

View our accommodation pages for detailed information on accommodation and living costs.

Financial help and support

Our Funding Advice team are here to help you with your finances throughout your degree. They offer a personal service that can help you with funding your studies and budgeting for living expenses. 

All undergraduates receive financial support through the York St John Aspire card. Find out more about the Aspire scheme and how it can be used to help you purchase equipment you need for your course. 

Aspire Card

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