Tourism Management BA (Hons)
This course combines specific sectorial issues including industry structure, culture, policy and social responsibility within key management areas of Finance, Human Resources, Marketing and Strategy.
Central to the programme is a commitment to self-directed enquiry through project work and research and the exploration of opportunities to encounter and engage with tourism a real cultural issue and key business sector.
- Available in Clearing
- UCAS Code – N500 | With placement year N835
- Location – York campus
- Duration – 3 years full-time | 4 years with placement year
- Start date – September 2019
- School – York Business School
Minimum Entry Requirements
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
UK and EU 2019-20 £9,250 per year
International 2019-20 £12,750 per year
York Business School
Studying Tourism Management offers a number of opportunities in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation or the public sector you will need to possess the right set of skills, and have an understanding of how businesses operate and how skilled managers can contribute to their success.
Due to our location at the heart of one of the great cities which attracts tourists from all over the world we are able to access many tourism resources on our door step. The University has excellent links with many tourist sites across the city, in particular the public body with overall responsibility for the tourism in the city, Visit York.
One of the highlights of the Tourism programmes at York Business School is an international field trip in the second year. Most recently staff and students flew to New York City for a week to explore the destination.
Our Tourism programmes are recognised by the Tourism Management Institute (TMI).
The TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors. Assessment and recognition by TMI means that students can be confident the course will provide them with knowledge, understanding, skills and experience which will fully prepare them for a career in tourism destination management.
Preparing for Business: This module will give a broad awareness of the fundamentals in business from a financial, economic, marketing and organisational perspective. The skills learned can be applied to any business organisation but learning for this module will be likely to give greater emphasis to a small business environment with the aim to make the interdependencies of the above areas more apparent. The fundamentals will be delivered in the lecture with the aim of giving all learners a basic awareness of the various disciplines and the associated issues that may arise.
Responsible Business: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. This module aligns well with the mission of the PRME (Principles for Responsible Management Education) (PRME) initiative to inspire and champion responsible management education. The challenge in this module of applying ideas from a complex ongoing debate to contemporary business and societal issues will support students in the development of both academic and employability skills.
Organisational Behaviour: This module is designed to develop students’ knowledge, awareness and understanding of one of the most challenging focuses facing organisations today - the role, relations and relevance of people in the workplace. The purpose of this module is to examine and critically assess a number of key concepts and issues associated with behaviour in organisations. It is designed to develop students’ understanding of the key characteristics of work organisation, the context of organisational behaviour, and how a number of different organisational variables affect individual and organisational performance. Organisational Behaviour is interdisciplinary in its approach. During the module students will have the opportunity to apply different theoretical and disciplinary perspectives to understanding how the themes and tensions of OB relate to managers and workers, as well as society and culture more widely.
Ventures in Entrepreneurship: The aim of this module is to expose students to the exciting, challenging and increasingly complex work of entrepreneurship and business ‘start-ups’. Students will gain hands-on experience of planning, implementing and running their own business through the business simulation software SimVenture Evolution. This will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in the wider culture and society at large.
Tourism Industries: This module is designed to provide students with an introduction to the history and development of service industries in general and tourism and associated industries (e.g. leisure) in particular. Students will examine how tourism services are produced, provided and consumed. The structure of the industries will be explored in relation to the public, commercial and not for profit sectors of tourism provision. The nature and extent of tourism and leisure within the local context will be investigated through key organisations and their influence on current provision. The module will also acknowledge and study the global dimensions of these dynamic and hugely significant service industries.
The Politics of Business: Politics is a contested field of study and can link to a wide array of concepts including power, distribution, legitimacy and authority. The priorities and choices of political institutions and power structures that exist in society have a significant impact upon a range of social and economic activity. This module provides students with a broad understanding of the key concepts and principles of politics and how these affect both individuals and organisations in a way that critically underpins a student perspective on the wider hinterland of social sciences.
Managing Employee Performance: The module introduces the students to how organisations can drive sustained performance by creating a high-performance work organisation (HPWO). It aims to introduce students to the key concepts and theories underlying Performance Management and how these relate to individual employee performance. It will consider performance as a systematic and continuous process for enhancing organisational performance by developing the performance of individual and teams, taking account of different organisational contexts and environments.
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.
Management and Leadership: This module provides students with a broad understanding of the key concepts and principles of management and leadership. It considers the differences between management and leadership, through the development of theories and models, and the impact on organisations of different approaches. The module also allows students to analyse their own management and leadership skills and devise a personal plan which will allow them to develop these further.
Destination Marketing: Effective, ethical and sustainable marketing practices are key to a successful tourism destination and given its multi-sectoral nature, the marketing of a destination will impact the destination at every level of operation. It is important therefore that students are exposed to the range of stakeholders within destinations and the marketing activities that take place. This module provides a theoretical context for understanding the way that tourism destinations are marketed and the underlying processes of cultural production to which these refer. The module focuses on key features of destination marketing as a social and cultural business practice and a subjective experience. Upon completion of the module students will have a clear understanding of the role of marketing in tourism and its context within tourism as a cultural and economic practice. All Tourism programmes at York Business School incorporate an international field trip in the second year as part of this module.
Research Methods and Project Management: Organisations frequently require both an understanding of how and why data is acquired, and an ability to collect, analyse and interpret it. These skills are also important if students wish to progress to postgraduate study or careers in consultancy services. This module considers the use of quantitative and qualitative research methods in subject contexts, and allows students to develop skills in the collection, analysis and reporting of relevant data. In addition, this module will develop students’ project planning and management skills as a tool to manage the research process.
Cultural and Heritage Tourism: Cultural and heritage tourism is a major and growing sector of the tourism industry at an international level and for the City of York and its region. From a destination development point of view cultural tourism is a major factor in linking the City and the Region to the international tourism industry. It also embraces several key subsectors all of which have significance in the visitor economy. These include built heritage, event management, museums and galleries, themed attractions, city and rural tourism, the performing arts, food tourism, festivals, other hallmark events, sport and local traditions and customs. Overall, this module aims to provide the students with knowledge and experience that will enable them to critically understand and evaluate the role of culture and heritage, the cultural industries and various forms of cultural production within the context of the visitor economy. It seeks therefore to develop both a theoretical basis and an operational sense of the role of culture and heritage in tourism.
Managing Finance: This module is built around key decisions that managers must make on a day to day basis; what to produce, how and how much, at what price, how to best use the resources available. The focus is on costs; understanding costs, cost behaviour, and using this information for planning and control decisions. The control aspect concerns the monitoring of results; making sure that all is going according to plan. This information and knowledge is applicable to all sorts of organisations; non-profit, retail, wholesale, manufacturing.
Employee Resourcing: A fundamental part of the human resource management (HRM) role is employee resourcing. This module provides a broad understanding of the wider context of employee resourcing, including the importance of understanding the competitive business environment, changing labour markets and regulatory environments. It then explores Human Resource Planning (HRP) and job design, recruitment and selection models, processes and tools and how organisations go about positioning themselves within labour markets. The module also examines staff turnover, induction and retention, succession planning and retirement and dismissal processes. A key underpinning to the module is consideration of the ethical and business case for fair employee resourcing strategies and processes and examination of resourcing outcomes.
Strategic Marketing Planning: The aim of this module is to provide students with knowledge of marketing planning in a global context. With markets shifting and changing constantly it is crucial that businesses and other organizations are able to assimilate information and conduct effective marketing planning. This module provides knowledge and understanding of marketing in an applied context. Key marketing theories and principles are applied to the practical aspects of marketing planning. Students learn how to analyse marketing requirements as they affect a particular operation and work towards producing a workable marketing plan that covers all the relevant aspects of marketing. Students will use real life cases or work-based material.
Study Abroad: This module is intended to accommodate flexibly the varying needs of exchange or study abroad students. For instance, this may be required when the modules offered by the host institution are sufficiently close to the modules that the student would be taking at York St John University. The module’s aim is to support students’ development in their subject knowledge while exposing them to the language and culture of the host country, whilst enhancing their foreign language skills.
International Trade: This module seeks to understand the patterns of international trade, past, present and future by understanding the underlying forces that drive international trade. International trade draws upon ideas from economic theory, business strategy and political economy. Contemporary international trade is also closely related to international production: the operation of international supply chains and production networks often linked to foreign direct investment. This module considers how these ideas relate to each other and to events in the real world, providing a balanced appreciation of theory and its application.
People Management: The module explores the changing nature of work and contemporary issues in people management. This module will seek to encourage students to consider the various aspects of people management as part of the wider culture and managerial contexts in which they have been developed. The module will consider the psychological and sociological issues related to the management of people and the issues around people management. To consider the development of people management strategies in the context of the Principles for Responsible Education (PRME).
All modules are worth 20 credits, except Dissertation which is worth 40 credits and Study Abroad which is worth 60 credits.
Dissertation: The aim of this module is to facilitate and express independent enquiry in a substantial piece of individual self-directed research work. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Developing a Business Research Project: The aim of this module is to prepare students to undertake an independent enquiry through individual self-directed project work. This module provides students with the skills and knowledge to design and plan a research project. Students will develop research objectives, formulate appropriate methodologies, and critique literature. Students will develop a project plan which they can undertake through their final semester.
Developing an Organisation Based Project: The aim of this module is to develop the student’s skills in conducting a research project in response to a brief from an organisation. This module acts as a bridge into the industry they research. Students develop their research skills and their ability to structure an influential document.
Operations and Project Management: This module seeks to develop an appreciation of the theoretical and practical issues relating to project management and operations management from a strategic and operations perspective. Students will develop a broad and critically understanding of the different aspects of organisations operations and the relationships between the various operational areas.
Tourism Policy and Planning: This module is designed to allow students to review the tourism planning process, identifying the similarities and differences between the public and private sectors. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of tourism policy and planning, thus facilitating them to deal with the problems, choices and constraints involved in the development of effective strategies. Students will identify the importance of strategic management issues in relation to policy and planning decision making. Specific policies and plans are examined and links between planning and policy particularly in the public sector are analysed. The importance of policy formulation and strategic planning will be highlighted in relation to destination management.
Business Research Project: The aim of this module is to facilitate and express independent enquiry in a small scale substantial piece of individual self-directed research work. This module provides students with the opportunity to conduct a piece of research through individual and independent activity and to present their findings in using visual aids and in written academic format that meets professional standards. Students will develop research objectives, formulate appropriate methodologies, and apply problem solving and analytical skills in a business context of their choice.
Organisation Based Project: The aim of the Organisation Based Project is to give students the opportunity to combine investigation into an authentic challenging business project with an in-depth research-based report. This offers links with potential employers and demonstrates understanding of the application of business principles in a real-world situation. Students will develop their research skills alongside techniques of reporting back on findings.
Responsible Tourism: Tourism is one of the world’s largest and fastest growing industries and potentially brings huge economic benefits. However, it also involves diverse stakeholders such as local communities, tourists and public and private sectors and is intensely political in its effects and implications. This module provides a critical framework for understanding the concept of sustainability in tourism and what “being responsible” means for tourists and all other stakeholders in tourism. The module examines the way to develop tourism for local communities in a sustainable manner, especially those in developing countries. The module also investigates different kinds of tourism impact, especially focusing on economic, socio-cultural and environmental impacts, and explores the ways to enhance positive impacts of tourism and mitigate negative impacts of tourism in order to conserve cultural and natural heritages in local communities for the future generations. The module also aims to respond to the 6 Principles for Responsible Management Education which have a particular resonance in the field of tourism operations and for learners who are aiming to engage with this sector in business terms and/or as a career.
International Marketing: The purpose of this module is to provide students with a detailed knowledge and awareness of marketing theory and operations at an international level. An understanding of international marketing is particularly important in bringing together a number of contemporary management issues such as cultural diversity and strategic decision-making as well as focusing on specific marketing problems as they are represented in the context of international marketing operations. This module develops knowledge and understanding of the international context of marketing and particular issues that affect marketing decision-making and planning at this level. Students will be exposed to the complexities and modalities of international marketing practice by analysing product development, branding and market entry strategies in a number of international contexts. Students will also be introduced to the operational issues relating to marketing across national and world-regional boundaries and the challenges of operating across different cultures.
Political Economy and Development: This module provides students with the opportunity to analyse and evaluate the bridge between politics and economics on an international level within the context of development. Theoretically, the module seeks to engage with the varied interpretations of IPE’s scope, focusing on the contribution of a range of actors in the international spectrum analysed in terms of their influence upon development. The module enables students to hone a critical understanding of ‘the political’ internationally, and how this understanding can support the analysis of economic development in growth across a range of international markets from within socio-political frameworks.
Globalisation and Contemporary HR: This module critically examines globalisation and the international dimensions of HRM within the context of an interconnected and changing global economy. The module examines trends within the international context, including the globalisation and convergence-divergence debates, and changing global business strategies and people management, locating debates within contemporary theoretical frameworks. It analyses the global dimensions of management and the implications of globalisation for HRM and international HRM practices. The module addresses key areas, such as global integration, cultural differences, approaches to employment regulation, HRM and contextual pressures and responses, HRM policies and practices in different countries, the development of multinationals and expatriate employment, global employee relations and contemporary issues in the global economy, such as CSR, migration and outsourcing.
Contemporary Issues in the Technological Era: Advances in IT have transformed the way in which people live, work, learn, communicate and conduct business. This module examines the issues arising from advances in IT, and the responsibility that business managers and technical developers have with regards to computer use. The module will serve to increase the understanding of issues related to ethics, professional conduct and social responsibility as they arise in the field of IT. The module provides students with an opportunity to develop skills of analysis and problem solving, enabling students to develop a critical awareness of responsible IT use. This enables them to deal with the problems, choices and constraints involved in the development of effective and sustainable strategies.
Business Creation Project: This module allows the entrepreneurial student who wishes to start their own business to undertake research into a business creation opportunity that they may wish to continue following graduation. Students will undertake independent enquiry in a substantial piece of individual self-directed research work aimed at business start-up. This module provides students with the opportunity to plan and conduct a piece of research through individual and independent activity into a business opportunity and to present their findings in using visual aids and in written format that meets professional standards. Students will make decisions on the business prospect and the viability of undertaking the venture.
All modules are worth 20 credits, except Business Creation Project and Dissertation which are each worth 40 credits and Study Abroad which is worth 60 credits.
Certificate in Management and Leadership
- Responsible Business
- Management and Leadership
- Business Research Project
- Organisation Based Project
Teaching & assessment
All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.
You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.
Throughout the programme you will be introduced to a range of different teaching and learning strategies.
- For example in Level 1 (Year 1) you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. In addition the foundations of core tourism concepts are laid through Tourism Industries.
- At Level 2 (for example) there will be evidence of practice based learning (Cultural and Heritage Tourism) in which you will be expected to engage in practical based activitieswhile also developing skills in managing projects (Research Methods and Project Management).
- Finally at Level 3 (for example) you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Responsible Tourism.
You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.
The minimum entry requirements for this course are:
96 UCAS Tariff points
3 GCSEs at grade C/4 or above (or equivalent) including English Language
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.
Fees and funding
To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.
Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation
Home / EU students
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.
Tuition fees may be subject to inflation in future years.
The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.
Tuition fees may be subject to inflation in future years.
Additional costs and financial support
Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.
For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.