Browser does not support script.

Undergraduate Course

Football Business Management BA (Hons)

Learn the skills to specialise as a professional manager in football related businesses.

Footballs and football players

The football industry has expanded and professionalised rapidly in recent times. It is now a huge global industry with significant economic impact. This degree will prepare you for the exciting opportunities out there for business professionals with specialist knowledge of this sector.

93% of York Business School students felt that their lecturers were good at explaining things. (National Student Survey 2020)

York campus

  • UCAS Code – N891 (N892 with placement year)
  • Duration – 3 years full time, 4 years with placement year
  • Start date – September 2021
  • School – York Business School

Minimum Entry Requirements

    96 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language.

Tuition Fees

    UK and EU 2021 entry £9,250 per year full time

    International 2021 entry £12,750 per year full time

Discover why York St John is The One

Course overview

This course will provide you with both a specialised knowledge of football management and a broader understanding of business processes. You will gain skills and knowledge that will prepare you for any business management role, giving you plenty of options when you graduate. Meanwhile your specialist modules will explore the complexities unique to football related businesses. This includes:

  • Sponsorship and naming rights
  • Sport marketing
  • Fandom and consumer behaviour
  • People management
  • Football venue and facility management
  • The globalisation of football
  • Public relations in football management.

We have many connections in the football industry, from amateur to professional level, and you will be able to take advantage of our growing network. You will hear from guest lecturers who are industry professionals, visit sites such as FA, UEFA and club venues, and have opportunities to take part in placements with some of these partners. This allows you to gain professional experience and expand your own network. These partners also contribute to the development of our curriculum and assessments, ensuring your learning is kept relevant to the contemporary football world.

This course is accredited by the Chartered Management Institute (CMI). You will receive a professional qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. You can also choose to study abroad for a semester at one of our partner universities.

As a Business School we are passionate about social responsibility and sustainability. These values and this commitment will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.

Course structure

Year 1

Our academic year is split into 2 semesters.

In your first year, you will study:

  • 3 compulsory modules in semester 1
  • 3 compulsory modules in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Modules

Credits: 20

Compulsory module

On this module you will examine the nature of business enterprise and its relationship with wider society, focusing on what it means to be a responsible business. In the ongoing debate about what a business behaving responsibly really means, we will explore ideas including:

  • Stakeholder theory
  • The triple bottom line
  • Corporate social responsibility
  • Business ethics
  • The role of the state.

Credits: 20

Compulsory module

This module will give you an overview of the football business industry. You will develop an appreciation of the interdisciplinary nature of the football business and explore this across the football industry pyramid. You will explore the role and influences of major stakeholders, governance, similarities and differences in football across the globe. You will also trace the expansion of the sport and discuss how it developed this global presence.

Credits: 20

Compulsory module

On this module you will learn about marketing in sports business. You will explore the unique nature of the industry and the principals and techniques used. You will evaluate marketing strategies of sporting organisations and explore how this helps give them a competitive advantage.

Credits: 20

Compulsory module

In the age of Big Data, analytics is becoming a necessity in all areas of business. It is an essential tool to drive managerial decisions and sustain competitive advantage. This module will teach you how to business data. We will consider the importance of visualising and understanding data, and representing data in a meaningful way so we can use it for decision making. You will also examine the importance of Big Data in today’s business environment and the increasing significance of Blockchain.

Credits: 20

Compulsory module

On this module we will introduce you to event planning. You will have the opportunity to research and plan a hypothetical event to a specified budget. You will explore event planning models and the processes behind planning and staging a successful event, including health, safety and risk implications.  You will base the plan on actual venues, artists and organisations, so you will need to complete primary and secondary research to form a definitive plan.

Credits: 20

Compulsory module

On this module we will introduce you to event planning. You will have the opportunity to research and plan a hypothetical event to a specified budget. You will explore event planning models and the processes behind planning and staging a successful event, including health, safety and risk implications.  You will base the plan on actual venues, artists and organisations, so you will need to complete primary and secondary research to form a definitive plan.

Year 2

In your second year you will study:

  • 3 compulsory modules in semester 1
  • 2 compulsory modules and 1 optional module in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Modules

Credits: 20

Compulsory module

Whatever industry you go into, you will always find the management of people is a key element in any business structure. On this module you will study the management of people in sports, tourism, hospitality and events businesses. You will appreciate the evolution of HR management and explore the processes of recruitment, selection, training and development. You will also investigate theories of motivation and the factors that influence group dynamics and performance. 

Credits: 20

Compulsory module

Marketing is a business philosophy that places the customer at the heart of all its activities. On this module you will explore the application of marketing concepts in relation to the modern football industry. You will examine the interrelationship between football and sports consumer, considering their motivations, the difference between a fan and a customer, and their level of involvement in purchasing decisions. Together we will explore the concept of fandom. This includes carrying out market research using both primary and secondary research techniques and investigating the decision making processes of football fans.

Credits: 20

Compulsory module

The management of consumer orientated sports and football organisations is heavily reliant on the service and quality of the experience. On this module you will examine the concepts of operational management from a football and sports business perspective, analysing key concepts relating to the operational issues faced by managers of sporting facilities.

Credits: 20

Compulsory module

Organisations need to understand how and why data is acquired, and have the ability to collect, analyse and interpret it. On this module you will learn about quantitative and qualitative research methods and how to use them to your work. We will help you develop skills in data collection, analysis and reporting your findings. You will also develop your project planning and management skills as a way to manage the research process.

Credits: 20

Optional module

Enhance your future employability by experiencing the workplace. We have designed this module to help you develop your skills, knowledge and understanding in different areas related to your career. You will engage with issues such as:

  • Career decision making
  • The recruitment cycle
  • Applying for jobs
  • Interviewing.

As part of this module you will embark on a work placement or business project in a group, or individually.

Credits: 20

Optional module

This module aims to develop you into a confident, enterprising and creative graduate who will be able to cope with the ever changing business environment, recognise opportunities and to take responsible and measured risks. This is a very practical module. Starting with an initial idea, you will explore and assess a business opportunity and present a feasible business concept. Working alone or in groups, you will develop skills in collecting, analysing and organising ideas and information.

Credits: 20

Compulsory module

Football has progressed from being a ritual and celebration to become an amateur sport, a professional sport and now increasingly a commercial sport across the world. On this module you will explore the contemporary issues, problems and implications across different contexts in the game. Covering global, national and organisational contexts, you will examine the peculiar economics of the profession, particularly around league structures. You will engage with global issues such as:

  • Corruption
  • Global economics
  • Ethical behaviour
  • Racism
  • Media and communications.

You will also look at international issues such as funding, doping, disability sport, emergence of the women’s game, emergence of e-sports and organisational issues such as football hooliganism and CSR of football clubs.

Year 3

In your third year you will study:

  • A compulsory dissertation module across semesters 1 and 2
  • 2 compulsory modules in semester 1
  • 2 compulsory modules in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Optional Placement Year

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. If you choose not to do a full year, you can do a shorter placement module in Year 2. You can also choose to study abroad for a semester at one of our partner universities.

Modules

Credits: 40

Compulsory module

This module is your chance to plan and conduct a piece of independent research. You will be able to choose from the following projects:

  • Traditional dissertation: Plan and conduct a piece of independent research. Present your findings in a writing.
  • Business Research Project: Complete a small scale piece of individual research work.
  • Consultancy Project: Work with industry professionals and investigate a business project and produce a research based report.
  • Business creation project: Develop a full business proposal and plan. Use primary and secondary research to support your work.

Credits: 20

Compulsory module

On this module you will develop your understanding of strategic management. You will undertake analyses, consider choices, make recommendations and consequently learn how to lead and manage strategic change. You will explore leadership and management in a football business context, considering how successful change management can happen considering the unique nature of the industry.

Credits: 20

Compulsory module

On this module you will study relevant theories, models and guidance relating to sport governance. You will cast a critical eye on sport governance and the issues and challenges of engaging with different types of stakeholders. You will investigate a range of case studies that demonstrate good and failed governance. We will explore how the commercialisation of football has contributed to the adoption of new business models, focusing on equality, diversity and ethics in football and business environments.

Credits: 20

Compulsory module

Football plays a major role across all media platforms, including print, broadcast and online. On this module you will explore how modern media and communication relate to the business of football, looking at the relationships between content distribution, new technologies and relevance for football entertainment. You will investigate the relationship between journalism and PR ethical issues encountered by sports news journalists.

Some of the areas we will cover include:

  • What is sport communication?
  • The media’s influence on sport and vice versa
  • News values and What constitutes a sports news story?
  • Changing political and economic environments in which the media operates
  • Public Relations and crisis communications
  • Media rights and issues facing the football business industry.

Credits: 20

Compulsory module

On this module you will analyse and apply the fundamental concepts of sports sponsorship and partnerships in the business of football. You will explore sponsorship objectives and review recent trends in sponsorship research, measurement and evaluation. You will investigate the relationship between sponsorship, cause related partnerships, corporate social responsibility and fan engagement. We will explore partnership development and look at how innovative commercial and community relationships are becoming an important part of the modern football business.

Teaching and assessment

Teaching and learning

All of your modules will be delivered using a variety of different teaching sessions. This includes:

  • Lectures
  • Seminars
  • Guest speakers
  • Workshops
  • Events.

Each module has 3.5 hours of contact time a week. This consists of a 1.5 hour lecture and a 2 hour seminar. 1 to 1 time can be booked through our tutorial booker system.

You will have regular individual tutorial sessions with your academic tutors to support your learning. You will also have opportunities to gain work experience through modules which take your learning beyond the classroom and into the city.

Our teaching draws on both our research and professional experience. This means your learning is informed by the most current thinking in the subject area. You can find out more about our research and backgrounds by visiting our staff pages.

Assessment

We use a wide variety of assessment types, which help you to develop skills relevant to the workplace. This includes:

  • Written assignments
  • Individual and group presentations
  • Exams
  • Practical activities.

You will receive feedback on your work throughout each module. This will help you to improve your work for your graded assessments. We will advise you on developing your skills, useful areas for research and how to extend your business knowledge further.

Professional skills

We encourage you to extend your learning through Continuing Professional Development as you study. Our Success Lab provides extra events, short courses and opportunities to help you make the most of your degree. The academic and professional skills you develop through this will help to boost your employability when you graduate.

Career outcomes

Your future with a degree in Football Business Management

The skills you gain on this course will prepare you well for a career either in managing football related businesses or in other business management roles. Alongside specialist knowledge of the sport industry you will gain transferrable skills in communication, marketing, managing people and projects and problem solving.

This degree could be the first step toward your career in:

  • Sport and leisure management
  • Outdoor education
  • Personal training
  • Sports administration
  • Event management.

Discover more career options on Prospects careers advice pages.

Postgraduate courses

 

Whatever your ambitions, we can help you get there.

Our careers service, LaunchPad provides career support tailored to your ambitions. Through this service you can access:

  • Employer events
  • LinkedIn, CV and cover letter sessions
  • Workshops on application writing and interview skills
  • Work experience and volunteering opportunities
  • Personalised career advice.

This support doesn't end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain experience and confidence to succeed. It's your career, your way.

Entry requirements

Qualifications

Minimum Entry Requirements

    96 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language.

Calculate your UCAS Tariff points

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

International entry requirements

This course is available with foundation year

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Business foundation year

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Mature entry offer scheme

Advanced Entry

Considering transferring to join us in year 2 or 3 of our Business Courses? Please see our Advanced Entry page for information on the courses available and how to apply.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. You can read them on our Admissions page.

Fees and Funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay depends on whether you live inside the UK or EU, or internationally (outside the UK/EU). Tuition fees may be subject to inflation in future years.

UK and EU 2021 entry

The tuition fee for 2021 entry onto this course is £9,250 per year for full time study.

This price applies to all UK/EU, Jersey, Guernsey and Isle of Man students.

You can find out more about funding your degree by visiting our funding opportunities page.

Funding Opportunities

Placement year funding

If you choose to take a placement year, and your course offers it, you can apply for the Tuition Fee and Maintenance Loan for your placement year. How much you are awarded is based on the type of placement being undertaken and whether it is a paid or unpaid placement. The tuition fee for your placement year will be reduced.

Tuition Fees

    UK and EU 2021 entry £9,250 per year full time

    International 2021 entry £12,750 per year full time

International 2021 entry

The tuition fee for 2021 entry to this course is £12,750 per year for full time study.

This price applies to all students living outside the UK/EU.

Due to immigration laws, if you are an international student on a Student Visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

Find out more about funding your degree.

International Fees and Funding

Additional costs and financial support

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Course-related costs

While studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

Study Abroad

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad pages.

Accommodation and living costs

For detailed information on accommodation and living costs, visit our Accommodation pages.

Financial help and support

Our Funding Advice team are here to help you with your finances throughout your degree. They offer a personal service that can help you with funding your studies and budgeting for living expenses. 

All undergraduates receive financial support through the York St John Aspire card. Find out more about the Aspire scheme and how it can be used to help you purchase equipment you need for your course. 

ASPIRE CARD

Course highlights

More to explore

Join us in 2021

Two female students smiling in York

What makes us different

Get in touch

Cookie Settings