Undergraduate course

Marketing Management & Web Technologies BA (Hons) Top Up

Topping-up your previous qualifications with a BA (Hons) in Marketing Management and Web Technologies is a great opportunity to gain a degree that is focused on your long-term career prospects in a wide variety of contexts.

  • UCAS Code – N5N1
  • Location – York campus
  • Duration – 1 year full-time
  • Start date – September 2019
  • School – York Business School

The York St John Experience

Course overview

The BA (Hons) Marketing Management and Web Technologies top up provides opportunity for students with prior related qualifications to engage in a one year (one to three years part time) programme leading to an Honours level award.

On entering the programme students will be expected to have advanced prior knowledge of Business Management equivalent to having completed the second year at a UK University.

The programme provides the opportunity to further understand, analyse and interpret decision making in an organisational context. Combining a comprehensive grounding in key aspects of business management, this Top Up consists of a range of modules which aim to give students a broad understanding of the working of organisations.

The course integrates the development of ICT, academic and research skills, culminating in the production of an independent study in semester 2 at level 3. This provides the opportunity for students to integrate their academic skills in real-life case studies.

The programme is committed to the provision of skills that will enhance your employability in a business management environment. 

Aiming to ensure that students are thinking strategically, the course makes reference to current professional and academic practice, considering alternative theoretical 4 perspectives, and applying their knowledge and skills to current and important events (e.g. the continuing economic and financial crisis and the impact on organisations).

The awards will develop both specialist skills and knowledge and also wider graduate attributes. Alongside this, students will develop research skills by undertaking a Research Preparation module and an (independent) Business Research Case Study.

Students complete a total of six taught modules and the Business Research Study (two 10 credit modules plus five 20 credit modules) accumulating to 120 credits.

In the first Semester students will undertake an introduction to case study research module (10 credits). The aim of this module is to prepare students for the independent research they will undertake in their second Semester.

Independent study will be undertaken in Semester 2, which is the 20 credit Business Research Case Study. The focus of the research will be related to the subject area of Business Information Technology and a subject specialist supervisor will be allocated.

Students are allocated 3 hours of tutorial support and additional support will be provided through the appointment of academic tutors to support students on an individual basis and the provision of regular (monthly) group tutorials. The prgramme may be may be entered into in September or January. All modules operate independently of each other with the exception of the Introduction to Case Study Research and Advanced Communication Skills modules which must be undertaken prior to the Business Research Case Study Module.

Course structure

Level 1

Modules

Modules include:

  • Introduction to Business Research (20 credits)
  • Consumer Behaviour (20 credits)
  • E-Business (20 credits)
  • Developing E-Commerce Applications (20 credits)
  • Organisational Strategy & Decision Making (20 credits)
  • Applied Business Research (20 credits)

Entry requirements

Qualifications

Equivalence to two years study at a UK HEI equating to 240 credits (e.g. HND, Foundation Degree) in an Accounting and Finance related qualification.

Admissions policies and procedures are designed to ensure that students who meet the minimum criteria for entry set by YSJU are eligible for admission to the programme. All applicants will be expected to have a minimum level qualification comparable to students at York St John University who have completed level 2.

Entrants to the programme will therefore have the equivalent of 240 credits with a minimum of 120 at level 2. Accepted example qualifications are:

  • HND Business (Marketing) (but must have achieved units 33, 35 & 36)
  • HND Business (Information Technology) (but must have achieved units 1, 17, 19)
  • HND Business (but must have achieved units 1, 17, 19, 33, 35, 36)
  • FdA in Marketing Management / Web Technologies or equivalent from a UK HEI
  • International qualifications (equivalent UK Diploma in HE) approved via the NARIC database and in line with common competitor practice, for example:

      - Diploma In Business Administration at Nilai University College, China

Non UK applicants whose home language is not English must be able to demonstrate a proficiency in English equivalent to IELTS band score of 6 overall, with not less than 5.5 in any section in line with

Entrants to the programme may be full or part time.

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example prior study, or through relevant experience.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh
  • Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation

Tuition fees

Home / EU students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Overseas students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.

Tuition fees may be subject to inflation in future years.

Funding your course

Additional costs and financial support

COURSE-RELATED COSTS

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

STUDY ABROAD

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

 

ACCOMMODATION AND LIVING COSTS

View our accommodation webpages for detailed information on accommodation and living costs.

FINANCIAL HELP AND SUPPORT

Help and advice on funding your studies at York St John is available through our Money Advice service.

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