Marketing Management BA (Hons) Top Up
Marketing Management BA (Hons) Top Up will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in both management and marketing situations.
This degree will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in both management and marketing situations. A key focus of the programme is that it combines academic underpinning with real world scenarios and provides you with access to problem solving situations in a range of marketing contexts. The applied dimension is achieved through the extensive use of case study material and project work that enables you to engage with marketing as a discipline and as a practical business process.
- UCAS Code – N2N5
- Duration – 1 year full-time
- Start date – September 2020
- School – York Business School
York Business School
There are a number of exciting opportunities linked to the discipline of marketing. In the past few years our graduates have begun working in roles in social media agencies, marketing agencies, marketing executives within medium sized and large international brands. Others have ventured into advertising agencies and web development. It is also a good grounding for the entrepreneurial person who may be thinking about setting up their own business.
Keith Brighty - Course Leader
The programme is committed to the provision of skills that will enhance your employability in a business management environment.
Aiming to ensure that students are thinking strategically, the course makes reference to current professional and academic practice, considering alternative theoretical 4 perspectives, and applying their knowledge and skills to current and important events (e.g. the continuing economic and financial crisis and the impact on organisations).
The awards will develop both specialist skills and knowledge and also wider graduate attributes. Alongside this, students will develop research skills by undertaking a Research Preparation module and an (independent) Business Research Case Study.
Students complete a total of six taught modules and the Business Research Study (two 10 credit modules plus five 20 credit modules) accumulating to 120 credits.
In the first Semester students will undertake an introduction to case study research module (10 credits). The aim of this module is to prepare students for the independent research they will undertake in their second Semester.
Independent study will be undertaken in Semester 2, which is the 20 credit Business Research Case Study. The focus of the research will be related to the subject area of Business Information Technology and a subject specialist supervisor will be allocated.
Students are allocated 3 hours of tutorial support and additional support will be provided through the appointment of academic tutors to support students on an individual basis and the provision of regular (monthly) group tutorials. The prgramme may be may be entered into in September or January. All modules operate independently of each other with the exception of the Introduction to Case Study Research and Advanced Communication Skills modules which must be undertaken prior to the Business Research Case Study Module.
Modules may include:
- Digital Marketing & Communication
- International Marketing
- Organisational Strategy & Decision Making
- Independent research project
You will also undertake an Independent Research activity which may take one of the following forms:
- Business Research Project
- Organisation-Based Project
Optional modules may include:
- Leadership, Innovation and Change
- Managing Organisational Development
- Business Ethics and CSR
- Contemporary Issues in the Technological Era
Equivalence to two years study at a UK HEI equating to 240 credits (e.g. HND, Foundation Degree) in an Accounting and Finance related qualification.
Admissions policies and procedures are designed to ensure that students who meet the minimum criteria for entry set by YSJU are eligible for admission to the programme. All applicants will be expected to have a minimum level qualification comparable to students at York St John University who have completed level 2.
Entrants to the programme will therefore have the equivalent of 240 credits with a minimum of 120 at level 2. Accepted example qualifications are:
- HND Business Marketing
- HND Business (but must have achieved units 1, 17, 19)
- CIM Level 6 Professional Diploma in Marketing
- FdA in Marketing or equivalent from a UK HEI
- International qualifications (equivalent UK Diploma in HE) approved via the NARIC database and in line with common competitor practice, for example:
- Diploma In Business Administration at Nilai University College, Malaysia
- Diploma in Marketing at Central University of Finance and Economics, China
Non UK applicants whose home language is not English must be able to demonstrate a proficiency in English equivalent to IELTS band score of 6 overall, with not less than 5.5 in any section in line with
Entrants to the programme may be full or part time.
As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example prior study, or through relevant experience.
Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:
- Career plans
- Attending workshops or seminars related to the chosen subject area
- Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh
- Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.