Undergraduate course

Tourism Management & Marketing BA (Hons) Top Up

Tourism Management & Marketing combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy.

This distinctive programme combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy. The focus on Marketing is a reflection of the importance it has in a broadly based and multi-sectoral industry. A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns.

  • UCAS Code – NN88
  • Location – York campus
  • Duration – 1 year full-time
  • Start date – September 2019
  • School – York Business School

The York St John Experience

Course overview

Studying Business Management and Human Resource Management is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, the public sector or the ever growing tourist industry you will need to possess an understanding of how businesses operate and how skilled managers can contribute to their success.

But management is also about people, and we will enable you to develop your own skills as a team player, a group member and ultimately as a manager of other people.

There are also opportunities for you to study abroad for part of your degree; the University has connections with other institutions in various countries, including the USA, Australia and Europe.

Serge Koukpaki - Course Leader

Through mixing theory and practical experience, this degree provides an excellent foundation if you are looking for a career in Human Resources (HR) or business management.

Specialist modules will develop an appreciation of the theoretical and practical issues relating to Human Resource Management (HRM) from strategic, functional and operational perspectives. Consider the key issues in HRM in a range of settings and the effects on performance, productivity and organisational reputation. You will also gain additional Chartered Institute of Personnel and Development (CIPD) (subject to approval).

On successful completion of the programme students will also be awarded the CMI Level 5 Certificate in Management and Leadership.

Course structure

Level 1

Modules

Modules include:

  • Tourism Policy and Planning
  • International Marketing
  • Responsible Tourism
  • Digital Marketing and Communications

Independent research project

You will also undertake an Independent Research activity which may take one of the following forms:

  • Dissertation
  • Business Research Project
  • Organisation-Based Project

Entry requirements

Qualifications

Equivalence to two years study at a UK HEI equating to 240 credits (e.g. HND, Foundation Degree) in an Accounting and Finance related qualification.

All applicants will be expected to have a minimum level qualification comparable to students at York St John University who have completed level 2.

Entrants to the programme will therefore have the equivalent of 240 credits with a minimum of 120 at level 2. Accepted example qualifications are:

  • HND Business (Finance) - (2003 specification version)
  • HND Business (Accounting) - (2010 specification version)
  • HND Business (but must have achieved units 2, 9 & 10)
  • ACCA Advanced Diploma in Accounting
  • AIA Level 5 Certificate in Accounting
  • FdA in Accounting or equivalent from a UK HEI
  • International qualifications (equivalent UK Diploma in HE) approved via the NARIC database and in line with common competitor practice, for example:

          - Diploma in Accounting at Central University of Finance and Economics, China

          - Diploma In Business Administration at Nilai University College, China

Non UK applicants whose home language is not English must be able to demonstrate a proficiency in English equivalent to IELTS band score of 6 overall, with not less than 5.5 in any section in line with 

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example prior study, or through relevant experience.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh
  • Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Find out more about funding for Foundation Year and/or Placement Year by visiting the Funding Advice pages of our website. York St John offer special reductions to students graduating from York St John University Undergraduate degrees in 2019 and continuing directly onto Postgraduate study. Find out more about discounts and scholarships. There may also be some additional costs to take into account throughout your studies, including the cost of accommodation

Tuition fees

Home / EU students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Overseas students

The York St John University tuition fee for the 2019 entry to Foundation Degree, BA and BSc, PGCE degrees is £12,750 per year for international students.

Tuition fees may be subject to inflation in future years.

Funding your course

Additional costs and financial support

COURSE-RELATED COSTS

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

STUDY ABROAD

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

 

ACCOMMODATION AND LIVING COSTS

View our accommodation webpages for detailed information on accommodation and living costs.

FINANCIAL HELP AND SUPPORT

Help and advice on funding your studies at York St John is available through our Money Advice service.

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