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Undergraduate course

Tourism Management & Marketing BA (Hons) Top Up

Tourism Management & Marketing combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy.

This distinctive programme combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy. The focus on Marketing is a reflection of the importance it has in a broadly based and multi-sectoral industry. A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns.

York campus

  • UCAS Code – NN88
  • Duration – 1 year full-time
  • Start date – September 2020
  • School – York Business School

York Business School

Course overview

Studying Business Management and Human Resource Management is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, the public sector or the ever growing tourist industry you will need to possess an understanding of how businesses operate and how skilled managers can contribute to their success.

But management is also about people, and we will enable you to develop your own skills as a team player, a group member and ultimately as a manager of other people.

There are also opportunities for you to study abroad for part of your degree; the University has connections with other institutions in various countries, including the USA, Australia and Europe.

Serge Koukpaki - Course Leader

Through mixing theory and practical experience, this degree provides an excellent foundation if you are looking for a career in Human Resources (HR) or business management.

Specialist modules will develop an appreciation of the theoretical and practical issues relating to Human Resource Management (HRM) from strategic, functional and operational perspectives. Consider the key issues in HRM in a range of settings and the effects on performance, productivity and organisational reputation. You will also gain additional Chartered Institute of Personnel and Development (CIPD) (subject to approval).

On successful completion of the programme students will also be awarded the CMI Level 5 Certificate in Management and Leadership.

Course structure

Level 1


Modules include:

  • Tourism Policy and Planning
  • International Marketing
  • Responsible Tourism
  • Digital Marketing and Communications

Independent research project

You will also undertake an Independent Research activity which may take one of the following forms:

  • Dissertation
  • Business Research Project
  • Organisation-Based Project

Entry requirements


Equivalence to two years study at a UK HEI equating to 240 credits (e.g. HND, Foundation Degree) in an Accounting and Finance related qualification.

All applicants will be expected to have a minimum level qualification comparable to students at York St John University who have completed level 2.

Entrants to the programme will therefore have the equivalent of 240 credits with a minimum of 120 at level 2. Accepted example qualifications are:

  • HND Business (Finance) - (2003 specification version)
  • HND Business (Accounting) - (2010 specification version)
  • HND Business (but must have achieved units 2, 9 & 10)
  • ACCA Advanced Diploma in Accounting
  • AIA Level 5 Certificate in Accounting
  • FdA in Accounting or equivalent from a UK HEI
  • International qualifications (equivalent UK Diploma in HE) approved via the NARIC database and in line with common competitor practice, for example:

          - Diploma in Accounting at Central University of Finance and Economics, China

          - Diploma In Business Administration at Nilai University College, China

Non UK applicants whose home language is not English must be able to demonstrate a proficiency in English equivalent to IELTS band score of 6 overall, with not less than 5.5 in any section in line with 

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example prior study, or through relevant experience.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh
  • Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

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