Browser does not support script.

Online and In person

Inaugural Lecture - Professor Lewis Ting On Cheung

  6.00 PM to 7.00 PM

 Wed 12 February, 2025

From Conservation to Academia: Insights from the Giant Panda Nature Reserve and Beyond in Sustainable Tourism

Book now

Please come and join us for this fascinating Inaugural Lecture.

This presentation examines the intersection of research and practice in sustainable tourism, focusing on nature-based tourism and ecotourism in protected areas. Drawing on empirical studies of visitor preferences, environmental attitudes, and pro-environmental behaviour, it highlights cultural differences between Chinese and Western ecotourists. The presentation also explores the application of academic theories in large-scale projects, such as rebuilding tourism at the Wolong National Nature Research - Giant Panda Nature Reserve, Sichuan, China. By bridging theoretical insights with practical implementation, this discussion provides a roadmap for advancing sustainable tourism and contributing to the global discourse on conservation and ecotourism.

 

There will be a drinks reception after this event.

More event details

Online and In person

01904 876 654