Dr Bogdana Huma

Lecturer in Social Psychology

School of Psychological and Social Sciences

E: b.huma@yorksj.ac.uk

T: 87 6474

Bogdana Huma

I am passionate about social psychology, which I teach and research at York St John University. Using Discursive Psychology and Conversation Analysis, I examine social psychological topics in and as part of everyday talk-in-interaction. My research programme endeavours to respecify persuasion and resistance by excavating the interactional mechanisms that underpin them.


2018 PhD Social Psychology, Loughborough University, UK
2013 PhD Sociology, University of Bucharest, Romania
2010 MA Sociology, University of Bucharest, Romania
2008 BA Psychology, University of Bucharest, Romania
2008 BA Sociology, University of Bucharest, Romania

Further Information



  • 1PY400 Exploring Social Psychology
  • 1PY404 Current Psychology
  • 1PY407 Survey Research Methods and Statistics
  • 2PY400 Social Psychology
  • 2PY402 Qualitative Research Methods
  • 3PY412 Critical Social Psychology


  • MPY100 Psychological Research Methods


Topics of interest

  • Social influence / persuasion / resistance
  • Sales encounters
  • ‘Cold’ calls
  • Call centres
  • B2B and B2C sales
  • Relationship selling
  • First impressions / Social perception / Nonverbal communication
  • Psychological experiments as social, rhetorical, and interactional accomplishments

Research methods

  • Discursive Psychology
  • Conversation Analysis
  • Ethnomethodology
  • Membership Categorisation Analysis

Professional Activities

Past workshops:

  1. Sikveland, R.O., Humă, B., & Stokoe, E. (2017). CARM training for early sales encounters. Toshiba UK, Windsor, June.
  2. Stokoe, E., Sikveland, R.O., & Humă, B. (2017). CARM training for early sales encounters. Exertis, Dublin, May.
  3. Stokoe, E., Sikveland, R.O., & Humă, B. (2016). CARM and the science of cold calling. Training event for Toshiba Tech Business Forum, West Midlands, June
  4. Stokoe, E., Sikveland, R.O., & Humă, B. (2016). CARM and the science of cold calling. Workshop event for Toshiba Tech, Loughborough, March

I have co-founded the DARGchive which aims to promote discursive psychologists & conversation analysts and their work by publishing audio and video recordings of conference presentations, lectures, and data sessions. We also publish interviews with researchers working in the fields of discursive psychology and conversation analysis.



Humă, B., Alexander, M., Stokoe, E., & Tileagă, C. (2020). Introduction to Special Issue on Discursive Psychology. Qualitative Research in Psychology, 17(3).

Humă, B., Stokoe, E., & Sikveland, R. O. (2020). Putting persuasion (back) in its sequential context. Qualitative Research in Psychology, 17(3).

Stokoe, E., Humă, B., Sikveland, R.O., & Kevoe-Feldman, H. (2020). When preferred responses are delayed: Being persuaded following resistance in conversation. Journal of Pragmatics, 155, 70-82.

Humă, B., Stokoe, E., & Sikveland, R.O. (2019). Persuasive conduct: alignment and resistance in prospecting ‘cold calls’Journal of Language and Social Psychology, 38(1), 33-60.

Stokoe, E., Sikveland, R. O., & Humă, B. (2017). Entering the customer’s domestic domain: categorial systematics and the identification of “parties to a sale”. Journal of Pragmatics, 118, 64-80. 

Rughiniș, C., & Humă, B. (2015). Who theorizes age? The “socio-demographic variables” device and age–period–cohort analysis in the rhetoric of survey research. Journal of Aging Studies, 35, 144-159. 

Humă, B. (2014). Enhancing the authenticity of assessments through grounding in first impressions. British Journal of Social Psychology, 54(3), 405-424. 

Humă, B. (2010). Gender differences in impression formation. Journal of Comparative Research in Anthropology and Sociology, 1 (1).


Humă, B. (2014). A discursive social psychological approach to first impression formation. SAGE Cases in Methodology. ISBN: 978-1-4739-4677-4

Conference proceedings

Rughiniş, C., Rughiniş, R., & Humă, B. (2016). Impromptu crowd science and the mystery of the Bechdel-Wallace test movement. Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. ISBN: 978-1-4503-4082-3.

Rughiniş, C., Humă, B., & Costea, S. (2016), The digital rhetoric of Prezi. Visual re-presentations of depression and other psychological conditions. The 12th International Scientific Conference eLearning and Software for Education. 

Rughiniș, C. & Humă, B. (2014). Massive multiplayer online advice: Using forums to teach empathy in social professions. The 10th International Scientific Conference eLearning and Software for Education, (1), 356-362. 

Rughiniș, C., Humă, B., Matei, Ș., & Rughiniș, R. (2014). Computer-supported collaborative accounts of major depression. Digital rhetoric on Quora and Wikipedia. The International Conference on Information Systems and Technologies, 216-221.


Humă, B. (2015). Prima impresie ca acțiune discursivă în contexte științifice și cotidiene. Studiu sociologic al conceptului psihosociologic “prima impresie” (First impression as discursive action in scientific and everyday contexts. A sociological investigation of the social psychological concept “first impression”). Bucharest: Editura Universității din București. ISBN: 978-606-16-0574-3

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