Emma Johnson

Qualifications: MSc International Marketing. BA (Hons) Business Management.

I am a Lecturer in a range of topics specialising in Marketing and teach at undergraduate (including foundation level) and postgraduate level. I am currently in the process of undertaking my PhD.

I live in the countryside surrounded by fields, which is why I enjoy a range of outdoor activities, including riding, tennis, fishing and walking my dogs

Further Information

Teaching

My teaching interests include developments in business, marketing, ethics and consumer decision making. I currently teach on undergraduate modules:

  • International Marketing
  • Developments in Business and Society
  • Academic Development and Study Skills.

I also teach postgraduate students on the modules:

  • Study Skills 
  • Project Management.
  • Applied Research in Contemporary Business Issues

As well as teaching at postgraduate level, I also supervise masters dissertation students.

Research

Research Interests:

  • Third sector organisations and how they rebrand after an ethical scandal
  • Rebranding processes
  • Consumer perception towards brands
  • Consumer decision making process
  • Ethical consumerism
  • International marketing

Professional Activities

I have a background of working with small not-for-profit organisations aiding in fundraising and awareness of the organisations cause. I continue to help and support them through fundraising events. 

Member of the Chartered Management Institution.

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