Emma Johnson
Lecturer
York Business School
T: +44 (0)1904 876385
Qualifications: MSc International Marketing. BA (Hons) Business Management.
I am a Lecturer in a range of topics specialising in Marketing and teach at undergraduate (including foundation level) and postgraduate level. I am currently in the process of undertaking my PhD.
I live in the countryside surrounded by fields, which is why I enjoy a range of outdoor activities, including riding, tennis, fishing and walking my dogs
Further Information
Teaching
My teaching interests include developments in business, marketing, ethics and consumer decision making. I currently teach on undergraduate modules:
- International Marketing
- Developments in Business and Society
- Academic Development and Study Skills.
I also teach postgraduate students on the modules:
- Study Skills
- Project Management.
- Applied Research in Contemporary Business Issues
As well as teaching at postgraduate level, I also supervise masters dissertation students.
Research
Research Interests:
- Third sector organisations and how they rebrand after an ethical scandal
- Rebranding processes
- Consumer perception towards brands
- Consumer decision making process
- Ethical consumerism
- International marketing
Professional Activities
I have a background of working with small not-for-profit organisations aiding in fundraising and awareness of the organisations cause. I continue to help and support them through fundraising events.
Member of the Chartered Management Institution.