Creative & Cultural Marketing MSc

The Creative & Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. In addition you will explore key aspects of marketing and management theory in the context of the arts and creative and cultural industries, where the behaviour and thinking of individuals and organisations is often different from that of more commercially orientated businesses.


York St John University
Course fees
2017 - 2018 Full-time Home & EU students: £5,700, International (non EU) students: £10,000 per annum
Full-time & Part-time options available
Start Date
This course will be available for September 2017/18 entry

Course overview

The creative industries are thriving both nationally and internationally, which is creating a myriad of opportunities for individuals who wish to pursue a career in the arts and creative and cultural industries.

You will be exposed to the latest contemporary research in arts marketing and the creative and cultural industries to develop your critical thinking skills and to be at the forefront of the latest thinking in the discipline. This programme of study is closely linked with the Future’s research group within the Business School. Future’s facilitates monthly seminars where both staff and visitors, present papers on their research and share ideas. Within Futures, a sub-group named HAVRC (Heritage and Visitor Research Collaborative) has been set up to facilitate research projects with external agencies and business in the heritage sector. As you study the programme you will be expected, and will be encouraged, to be an active member of the HAVRC research group.

You will develop practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from arts practitioners, industry experts and leading academics in the fields, which will ensure that you are exposed to the latest practitioner and academic thinking – all of which promote career readiness.

Course structure


Modules may include:

  • Researching Contemporary Business Issues
  • Business & Sustainability
  • Consumer Behaviour
  • Marketing in the Arts & Creative Industries
  • Strategic Marketing Planning
  • Marketing Communications
  • Marketing Culture & Heritage
  • Project Management
  • Research Investigation

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Learning support

York St John University works hard to create an inclusive environment for all our students. We offer a range of learning support services to assist students throughout their studies.

Entry requirements

UK/EU Students

UK/EU students require a first degree achieved at Class 2:2 or above from an approved University or Institution or possess an equivalent qualification.

In addition to meeting the University's general entry criteria for postgraduate study, you must also have a minimum of two years’ work experience in a relevant discipline.

International Students

Non-UK/EU students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing skills, or equivalents accepted by the University.

In addition to meeting the University's general entry criteria for postgraduate study, you must also have a minimum of two years’ work experience in a relevant discipline.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

Tuition fees

UK & EU 2016 / 17

The tuition fee for 2017 entry to this postgraduate course is £5,700 for full-time UK/EU, Jersey, Guernsey and Isle of Man students.

For part-time options, see the Fees & Funding webpages for more information.

Postgraduate Loan: A new Postgraduate Loan is now available to help you pay for your Master’s course for students commencing in the 2016/17 academic year. Find out more about the postgraduate loan.


Overseas 2016 / 17

The tuition fee for 2017 entry to this postgraduate course is £10,000 for international students.

Due to immigration laws, International Students on a Tier 4 visa must be studying full-time. For more information about Visa requirements and Short-term study visas, please visit the International Visa and Immigration webpages.

International Fees & Funding

How to Apply

You can apply directly to the course via our Apply Now links. Please select the variant of the course that you intend to undertake (e.g. full-time or part-time) as the link will take you to a customised form for the specific course. You will need to create a login and password and complete the online form. Please contact two referees in advance of submitting your application as an automated request will go out as soon as you submit, and your application will not be reviewed until both references are in place.

Apply Now: Full-time

Apply Now: Part-time

Ask a question

Do you have a question about this course? Fill out our form to send a question to our Admissions team. Alternatively, you can call us on 01904 876922.