International Fashion Marketing MSc

Fashion Marketing is a dynamic and diverse discipline. It is continually evolving alongside technology and an increasingly accessible marketplace. This programme will introduce you to the exciting world of international fashion marketing and will explore key aspects of the discipline. With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies. The programme will examine the challenges faced by fashion marketers in today’s dynamic and competitive business environment and how such challenges can be overcome.

York St John University
Course fees
2019 - 20 Full-time Home & EU students: £6,500, International (non EU) students: £12,750 per annum
Full time for 1 year, part time for 2 years
Start date
September 2019 | January 2020
York Business School

Course overview

You will be exposed to the latest contemporary research in international fashion marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking. The programme offers opportunities to reflect upon, evaluate and apply key fashion and marketing theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. Responding to the need for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been developed alongside industry to bring the practical, technical expertise that needed to allow our students to compete and thrive in this exciting industry.

Course structure

The York Business School MSc International Fashion Marketing brings together relevant contemporary academic theory and research with practical understanding of activities within organisations. This will be developed by enabling you to share knowledge, relate this to theories developed from relevant research, and learning by practical application. Through the development of an integrated and critically aware understanding of management in the context of contemporary fashion marketing issues, the programme involves you in a demanding process of personal and professional development.

Special features of the programme include:

  • Enables you to develop a sound understanding of the skills necessary to undertake a role in any organisation
  • Reflects the aspirations in the development of responsible and ethical managers
  • Supports the development in the skills of fashion marketing in order to operate effectively and competently in an international context
  • Assessment methods used to mirror organisational based activities
  • Provides a supportive platform for critical reflection, through the application of academic theories to your real work situations
  • Participation in active and supportive forums drawing on practical expertise
  • Excellent personal and academic support. You will be allocated an academic tutor to support you throughout the programme


Modules include:

  • Researching Contemporary Business Issues
  • Fashion Strategy & Management
  • Global Fashion Consumers
  • Trend Forecasting and Fashion Buying
  • Global Fashion Marketing
  • Supply Chain, Ethics & Logistics
  • Integrated Fashion Communications
  • Fashion Branding
  • Capstone Project

Teaching and Learning

You will explore issues that have significant impact within organisations by working with others and building on both personal individual experiences and comparing with those of cohort members. You will carry out projects and assignments designed to help you apply the theories, tools and techniques you learn. Much of the learning is developed through the establishment of collaborative learning communities of programme participants and tutors and you will become part of that community of learning. Your understanding is developed around the key skills, processes and practices of international fashion marketing. Solutions to real problems are suggested, discussed and analysed within the learning community with the support of tutors and fellow learners.


Assessment and Feedback

All modules are assessed through a programme of work undertaken whilst studying for the award. A range of assessment tools are used including presentations, critical essays, portfolios and reflective journals and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.

You will receive detailed feedback on assessment to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge.

Students of York St John University will receive the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of business management.


Research Opportunities

As a postgraduate student at York Business School there are many ways that you can get involved with academic research.

  • You will have the opportunity to develop your own research dissertation project for your final ‘capstone project’ should you wish to
  • You can apply for our ‘students as researchers’ scheme’ and work as paid research assistant supporting the research projects of our academic staff
  • You may also get involved with research projects for live companies through our York Business School Consultancy Clinic, where students work as consultants with local and national organisations

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Disability Advice

York St John University works hard to create an inclusive environment for all our students. We offer a range of disability advice services to assist students throughout their studies.

Entry requirements

You must meet the University’s general entry criteria for postgraduate study. In addition, you must have:

  • A bachelor’s degree or equivalent, achieved at Class 2.2 or above, from an approved university or institution, and/or
  • Current or recent work experience (within the last two years) appropriate to enable you to contribute to the programme.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

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Fees and funding

Tuition fees

UK & EU 2019 / 20

The tuition fee for 2019 entry to this postgraduate course is £6,500 for full-time UK/EU, Jersey, Guernsey and Isle of Man students.

Part-time students will be charged per module of their study pro-rata based on the full time price of £6,500.

Postgraduate Loan: A new Postgraduate Loan is now available to help you pay for your Master’s course for students commencing in the 2019/20 academic year. Find out more about the postgraduate loan.

Overseas 2019 / 20

The tuition fee for 2019 entry to this postgraduate course is £12,750 for international students.

Due to immigration laws, International Students on a Tier 4 visa must be studying full-time. For more information about Visa requirements and Short-term study visas, please visit the International Visa and Immigration webpages.

International Fees & Funding

How to Apply

You can apply directly to the course via our Apply Now links. Please select the variant of the course that you intend to undertake (e.g. full-time or part-time) as the link will take you to a customised form for the specific course. You will need to create a login and password and complete the online form. Please contact two referees in advance of submitting your application as an automated request will go out as soon as you submit, and your application will not be reviewed until both references are in place.

Apply Now: MSc International Fashion Marketing, Full time, September 2019

Apply Now: MSc International Fashion Marketing, Part time, September 2019

Apply Now: MSc International Fashion Marketing with a Year in Industry, Full time, September 2019

Ask a question

Do you have a question about this course? Fill out our form to send a question to our Admissions team. Alternatively, you can call us on 01904 876598.

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