Tourism Management & Marketing BA (Hons)

This distinctive programme combines the study of industry structure, culture, policy, social responsibility and management with a focus on Marketing and Marketing Strategy. The focus on Marketing is a reflection of the importance it has in a broadly based and multi-sectorial industry. A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns.

UCAS course code
NN85
Location
York St John University
Course fees
2017 - 2018: Home & EU students: £9,250 per annum, International (non EU) students: £10,000 per annum
Duration
3 years full-time
Study Abroad
Yes - see our study abroad web pages for more information
Start date
September 2017 | September 2018
Accredited by
Tourism Management Institute, Chartered Institute of Marketing, Institute of Direct and Digital Marketing and Chartered Management Institute

Course overview

Studying Tourism Management and Marketing is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, or the public sector you will need to possess the right set of skills, and have an understanding of how businesses operate and how skilled managers can contribute to their success.

This course will extend your knowledge of the principles and practice of tourism management and marketing. Management is also about people, and we will enable you to develop your own skills as a team player, a group member and ultimately as a manager of other people. Globalisation has resulted in an increasing need for managers who adopt an international perspective on business, particularly within the marketing sector. This degree will provide you with opportunities to develop a range of managerial skills of particular relevance.

Our Tourism programmes are recognised by the Tourism Management Institute (TMI). The TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors: national, regional, sub regional and local. Tourism Management Institute LogoAs the destination management section of the Tourism Society, TMI seeks to support professional development within the sector, for potential entrants as well as existing practitioners. Assessment and recognition by TMI means that students can be confident the course will provide them with knowledge, understanding, skills and experience which will fully prepare them for a career in tourism destination management.

Course structure

Level 1

You will have the opportunity to develop managerial skills and perspectives and gain valuable experience in a range of management situations.

You will get a general grounding in tourism management and marketing at Level 1 followed by opportunities to select more advanced topics at Levels 2 and 3.

Modules may include:

  • Tourism Industries
  • Marketing & Operations Management
  • Organisations, Competition & Environment
  • Organisational Behaviour
  • ICT & Study Skills
  • Foreign Language

Level 2

Modules may include:

  • Travel & Tourism Marketing
  • Marketing Practice
  • Cultural & Heritage Tourism
  • Professional Experience & Career Planning
  • Research Methods for Business
  • Foreign Language

Level 3

Modules may include:

  • Tourism Policy & Planning
  • Responsible Tourism
  • International Marketing
  • Consumer Behaviour
  • Independent Study

Teaching & Assessment

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, guest speakers, tutorials, workshops and a range of events and learning activities.

You are supported initially in the use of guided learning strategies in Level 1 developing towards autonomous, well-judged use of collaborative and independent learning strategies in Levels 2 and 3.

Throughout the programme you will be introduced to a range of different teaching and learning strategies. For example in Level 1 you will undertake simulation based learning (Ventures in Entrepreneurship) in which we use a computer based simulation to develop your business skills through developing your awareness of market forces and the decision making process you may require as a manager. Also laying the foundations of core tourism and marketing concepts through Marketing Principles and Marketing Tourism Industries. At Level 2 (for example) there will be evidence of practice based learning (Cultural and Heritage Tourism) in which you will be expected to engage in practical based activitieswhile also developing skills in managing projects (Research Methods and Project Management). Finally at Level 3 (for example) you will demonstrate your skills through practice and enquiry based learning giving you the opportunity to develop creative and innovative solutions to problems through Digital Marketing and Communication and Responsible Tourism.

You will undertake a variety of assessments which include the use of written assignments (often in the form of reports), individual and group presentations, exams and tests, and practical activities. An essential part of the assessment is to encourage both learning and the development of skills as well as preparing you for the requirements of the workplace. You will have opportunities for formative assessment and feedback to inform your work prior to submission and you will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

You will have the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of tourism, management and marketing.

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Learning support

York St John University works hard to create an inclusive environment for all our students. We offer a range of learning support services to assist students throughout their studies.

Entry requirements

Qualifications

The minimum entry requirements for this course are:

96 - 112 UCAS Tariff points

3 GCSEs at grade C or above (or equivalent) including English Language

For 2017 entry UCAS has altered how its tariff points are calculated. Calculate your tariff points.

Personal statement

Essential criteria

As well as a strong standard of written English, we also look for an interest and enthusiasm for the subject. This can be done in a variety of ways, either from an academic viewpoint, for example studying a business related A Level, or through relevant work experience or placements.

Valued criteria

Candidates can demonstrate a real enthusiasm for the subject that goes beyond achieving good grades in exams. Examples of this include:

  • Career plans
  • Attending workshops or seminars related to the chosen subject area
  • Showing leadership and teamwork skills through project work or awards such as the Duke of Edinburgh
  • Candidates may also look to undertake professional qualifications such as accounting qualifications or CIPD
  • Interest in promotion of attractions
  • Interest in tourism and hospitality

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. These can be accessed through our Admissions webpages.

Fees and funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. Tuition fees are charged for each year of your course.

Tuition fees for 2018 / 19 entry have not yet been confirmed.

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Tuition fees

UK & EU 2016 / 17

The York St John University tuition fee for the 2017 entry to Foundation Degree, BA and BSc, PGCE Primary and Secondary and UG Health Programme degrees is £9,250 per year for UK/EU, Jersey, Guernsey and Isle of Man students.

Tuition fees may be subject to inflation in future years.

Fees & Funding

Overseas 2016 / 17

The York St John University tuition fee for the 2017 entry to Foundation Degree, BA and BSc, PGCE degrees is £10,000 per year for international students.

Tuition fees may be subject to inflation in future years.

International Fees & Funding

Additional costs and financial support

Course-related costs

Whilst studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

Accommodation and living costs

View our accommodation webpages for detailed information on accommodation and living costs.

Study abroad

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad webpages.

Financial help and support

Help and advice on funding your studies at York St John is available through our Money Advice service.

International students

We welcome international students from all over the world at York St John University and have a vibrant international community. You can find out more on our International Pages about how you can study with us and what it’s like to live and learn in York, one of the UK’s most historic cities.

Ask a question

Do you have a question about this course? Fill out our form to send a question to our Admissions team. Alternatively, you can call us on 01904 876922.