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Marketing and Data Analytics

In joining York Business School you will become part of our vibrant learning community, built on teaching, research and enterprise.

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Marketing is a discipline that is key to the success of any business venture.

Marketing is an exciting and dynamic industry where every week can be different. These degrees reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your career.

You can choose to specialise in Fashion Marketing, exploring the theories and creative concepts behind global fashion marketing. Or you can focus on the increasingly important field of Digital Marketing and Data Analytics, exploring the changes taking place in the marketing world as a result of evolving technologies.


Digital Marketing and Data Analytics BSc (Hons)

This degree is ideal for those who wish to play an essential role in digital marketing or for those with an interest in considering how human behaviour is translated into data and how this can shape business thinking. Graduates will have...

Fashion Marketing BA (Hons)

Developed for the fashion industry and delivered by academics with real experience from the field, you will explore the theories and creative concepts behind global fashion marketing with an emphasis on the needs of a new digital era. You will gain...

Marketing BA (Hons)

This degree will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in management and marketing situations. A key focus of the programme combines academic theory with real world scenarios in a range...

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