I am a Senior Lecturer in Business Management at York St John University (YSJ), where I have worked since March 2024 under the Global Talent Visa route. With over 16 years of experience in higher education and five years of industry experience, I bring a strong combination of academic leadership, teaching excellence, research expertise, and professional practice.
At YSJ, I teach and supervise postgraduate students and serves as Chair of the School Quality Panel (SQP), Deputy Lead for the MRes Management Studies programme, and Module Lead for a core research module. My work focuses on enhancing academic quality, student experience, curriculum development, and research-informed teaching.
Prior to joining YSJ, I spent 13 years at the University of Azad Jammu and Kashmir (UAJK), Pakistan, as an Assistant Professor of Management Sciences. During this time, I also held leadership roles as Head of the Department of Management Sciences and Director of Finance and Planning. Before entering academia, I worked with Habib Bank Limited (HBL) and the international development organisation Malteser International.
I have developed and delivered more than 30 undergraduate and postgraduate modules and have supervised 39 master's dissertations and over 50 MBA capstone projects. I currently supervise two doctoral students. My research has resulted in more than 24 peer-reviewed publications, supported by four research grants and consultancy work. I am a Fellow of Advance HE and a UKCGE Recognised Associate Supervisor. I was awarded a Gold Medal in his MBA and received the Best Student Award during my PhD studies.
My research interests are entrepreneurship, strategy, and organisation studies, with a particular focus on organisational growth, innovation, adaptation, SMEs, and sustainability globally.
