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Postgraduate courses
Marketing
Immerse yourself in marketing strategy
Discover our Marketing courses here, or find out more at a postgraduate event.
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Choose your path into marketing and engage with the latest developments and debates in this fast-paced industry.
Studying marketing at postgraduate level can lead to career paths including agency or in-house marketing and advertising, market research and analytics, social media management, public relations, and more.
Courses
Digital Marketing MSc
Learn about the value of, and methods for, determining return on investment of internet marketing programmes. You will cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop...
Marketing MSc
Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings together...
Strategic Digital Marketing MSc
Digital marketing is a highly dynamic discipline that is central to the success of organisations. This course will introduce you to the exciting world of digital marketing. You will discover the key aspects of the discipline, from mapping a customer's journey...
Year in industry
Study this course with a Year in Industry, and gain valuable work experience.
Authentic assessment
Our assessments mirror real organisational activities and build practical workplace skills.
Social responsibility
York Business School is a proud signatory of PRME (Principles for Responsible Management Education). This is a United Nations initiative seeking to inspire and champion responsible management globally.
