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Undergraduate Course

Events and Experience Management BA (Hons)

In events management no 2 projects are the same. If you are creative, organised and good at thinking on your feet then this is the degree for you.

events student under shapes

Learn to plan, deliver and market events of any size to any audience. Develop practical, professional skills alongside in depth academic theory, preparing you for a successful career in events management.

  • Chartered management institute logo

York campus

  • UCAS Code – N801 (N803 with placement year)
  • Duration – 3 years full time, 4 years full time with placement year
  • Start date – September 2023, September 2024
  • School – York Business School

Minimum Entry Requirements

    104 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language.

Tuition Fees

    UK 2023 entry £9,250 per year full time

    International 2023 entry £13,000 per year full time

Discover Events and Experience Management at York St John University

Course overview

On this degree you will investigate the global events industry along with the marketing and management principles that drive it. Events management requires diverse skills, and you will take a variety of different approaches to the subject. You will learn to handle every step of the event management process, from initial planning to on the day delivery. You will learn how to:

  • Manage different types of events
  • Design events
  • Manage people
  • Promote events through marketing
  • Build your own events business

We also investigate how events can contribute to the growth and regeneration of their host regions, and consider the responsibilities event managers have to the wider community.

York is a great place to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival and The Great Yorkshire Show are right on our doorstep. We have partnerships with organisations throughout the city and the region, giving you plenty of opportunities to put what you learn into practice and gain real industry experience. Throughout your degree you will interact with the business community in the city and beyond. You will go on site visits, hear from guest lecturers and work on live briefs with clients.

This degree is accredited by the Chartered Management Institute (CMI). You will have the chance to study for a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. You can also choose to study abroad for a semester at one of our partner universities.

As a Business School we are passionate about social responsibility and sustainability. These values and this commitment will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.

Course structure

Year 1

Our academic year is split into 2 semesters.

In your first year, you will study:

  • 3 compulsory modules in semester 1
  • 3 compulsory modules in semester 2

You can find out which modules are available in each semester on the Course Specifications.


Credits: 20

Compulsory module

On this module you will examine the nature of business enterprise and its relationship with wider society, focusing on what it means to be a responsible business. In the ongoing debate about what a business behaving responsibly really means, we will explore ideas including:

  • Stakeholder theory
  • The triple bottom line
  • Corporate social responsibility
  • Business ethics
  • The role of the state

Credits: 20

Compulsory module

The ability to recognise and meet customer needs is an important factor in the success of all organisations. You will learn how organisations can identify and address the needs of internal and external stakeholders. We will introduce you to specific marketing concepts, like the marketing mix, with a focus on the 4Ps: product, price, place, promotion. You will consider the wider definition of marketing, its role within business and its functions.

Credits: 20

Compulsory module

On this module we will introduce you to the key sectors of hospitality and events and their value to the economy.  You will develop an understanding of the terminology of hospitality and events and develop an awareness of how demand has changed over time.

Credits: 20

Compulsory module

In the age of Big Data, analytics is becoming a necessity in all areas of business. It is an essential tool to drive managerial decisions and sustain competitive advantage. This module will teach you how to business data. We will consider the importance of visualising and understanding data, and representing data in a meaningful way so we can use it for decision making. You will also examine the importance of Big Data in today’s business environment and the increasing significance of Blockchain.

Credits: 20

Compulsory module

On this module we will introduce you to event planning. You will have the opportunity to research and plan a hypothetical event to a specified budget. You will explore event planning models and the processes behind planning and staging a successful event, including health, safety and risk implications.  You will base the plan on actual venues, artists and organisations, so you will need to complete primary and secondary research to form a definitive plan.

Credits: 20

Compulsory module

On this module you will learn about the financial environment. You will look at key sources of information for decision makers and their needs. You will gain an understanding of the statements in published financial accounts and learn how to analyse and interpret the information presented.  You will also look at the information for financial decision makers inside organisations. This will include budgetary control, short term and long-term decision making.

Year 2

In your second year you will study:

  • 3 compulsory modules in semester 1
  • 2 compulsory modules and 1 optional module in semester 2

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.


Credits: 20

Compulsory module

Whatever industry you go into, you will always find the management of people is a key element in any business structure. On this module you will study the management of people in sports, tourism, hospitality and events businesses. You will appreciate the evolution of HR management and explore the processes of recruitment, selection, training and development. You will also investigate theories of motivation and the factors that influence group dynamics and performance.

Credits: 20

Compulsory module

The digital revolution has changed what marketing looks like. Much of marketing is now done online or on mobile and handheld devices. This module provides a broad understanding of digital marketing and will focus on understanding, evaluating and developing digital marketing strategy and tactics. You will study how you can use different digital marketing tools and channels to market products and services. We will cover:

  • Website marketing and usability
  • Search engine optimisation
  • Display and search advertising
  • Online PR and blogging
  • Introduction to social media
  • Content, email marketing and mobile marketing

Credits: 20

Compulsory module

On this module you will investigate planning, developing and marketing events to attract tourists and promote a destination's image. Event Tourism studies the approaches that cities, regions and destinations of all sizes implement to create a competitive advantage. You will look at tourism strategies associated with new, major, hallmark, regional and local community events. You will also consider what issues can arise when planning, marketing and managing such events.

Credits: 20

Compulsory module

On this module we will help you understand the nature of events. You will consider the social, cultural and economic significance of events and the unique challenges involved in managing event activities. This module will help you enhance your employability skills by giving you the opportunity to volunteer at an experience or event.

Credits: 20

Compulsory module

Organisations need to understand how and why data is acquired, and have the ability to collect, analyse and interpret it. On this module you will learn about quantitative and qualitative research methods and how to use them to your work. We will help you develop skills in data collection, analysis and reporting your findings. You will also develop your project planning and management skills as a way to manage the research process. 

Credits: 20

Optional module

Enhance your future employability by experiencing the workplace. We have designed this module to help you develop your skills, knowledge and understanding in different areas related to your career. You will engage with issues such as:

  • Career decision making
  • The recruitment cycle
  • Applying for jobs
  • Interviewing

As part of this module you will embark on a work placement or business project in a group, or individually.

Credits: 20

Optional module

This module aims to develop you into a confident, enterprising and creative graduate who will be able to cope with the ever changing business environment, recognise opportunities and to take responsible and measured risks. This is a very practical module. Starting with an initial idea, you will explore and assess a business opportunity and present a feasible business concept. Working alone or in groups, you will develop skills in collecting, analysing and organising ideas and information.

Year 3

In your third year you will study:

  • A compulsory dissertation module across semesters 1 and 2
  • 2 compulsory modules in semester 1
  • 2 compulsory modules in semester 2

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Optional Placement Year

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. If you choose not to do a full year, you can do a shorter placement module in Year 2. You can also choose to study abroad for a semester at one of our partner universities.


Credits: 40

Compulsory module

This module is your chance to plan and conduct a piece of independent research. You will be able to choose from the following projects:

  • Traditional dissertation: Plan and conduct a piece of independent research. Present your findings in a writing.
  • Business Research Project: Complete a small scale piece of individual research work.
  • Consultancy Project: Work with industry professionals and investigate a business project and produce a research based report.
  • Business creation project: Develop a full business proposal and plan. Use primary and secondary research to support your work

Credits: 20

Compulsory module

The sports and events industries offer many opportunities and challenges for managers. On this module you will develop the skills and theoretical approaches which will help you to overcome these challenges. You will learn to analyse the sector as a whole and use these insights to plan and make decisions strategically. These principles of strategic management are essential to any business, and you will focus on their application in sports and events industries.

Credits: 20

Compulsory module

Effective leadership is essential in sports and events organisations. On this module you will explore different theories and perspectives relating to sports and events leadership. We will discuss the roles and responsibilities of leaders, including:

  • Decision making
  • Agreeing strategy
  • Providing support and motivating teams

You will consider the skills and capabilities managers need in these sectors, using case studies to evaluate how individuals react to different situations. You will learn about the latest theories of organisational leadership, discovering the strategies managers can use to lead innovation and change.

Credits: 20

Compulsory module

Events are multidimensional in nature and involve many stakeholders. Different stakeholders perceive the success of an event in different ways. We will learn to evaluate events from the perspective of the business, the customer and both. We will also learn to justify events in wider economic, environmental, socio cultural and political contexts. You will learn to evaluate the positive and negative contributions of events to host regions and to analyse the perspectives of multiple stakeholders.

Credits: 20

Compulsory module

Sports and events sponsorship is a key marketing communication strategy. On this module you will gain a theoretical understanding of the sport sponsorship management process. Together we will study the principals of brand, communications and relationship building for the sponsoring organisation. You will also consider the financial partnership and image implications for the event organiser.

Teaching and assessment

Teaching and learning

All of your modules will be delivered using a variety of different teaching sessions. This includes:

  • Lectures
  • Seminars
  • Guest speakers
  • Workshops
  • Events

Each module has 3.5 hours of contact time a week. This consists of a 1.5 hour lecture and a 2 hour seminar. 1 to 1 time can be booked through our tutorial booker system.

You will have regular individual tutorial sessions with your academic tutors to support your learning. You will also have opportunities to gain work experience through modules which take your learning beyond the classroom and into the city.

Our teaching draws on both our research and professional experience. This means your learning is informed by the most current thinking in the subject area. You can find out more about our research and backgrounds by visiting our staff pages.


We use a wide variety of assessment types, which help you to develop skills relevant to the workplace. This includes:

  • Written assignments
  • Individual and group presentations
  • Exams
  • Practical activities

You will receive feedback on your work throughout each module. This will help you to improve your work for your graded assessments. We will advise you on developing your skills, useful areas for research and how to extend your business knowledge further.

Professional skills

We encourage you to extend your learning through Continuing Professional Development as you study. Our Success Lab provides extra events, short courses and opportunities to help you make the most of your degree. The academic and professional skills you develop through this will help to boost your employability when you graduate.

Career outcomes

Your future with a degree in Events and Experience Management

This course will prepare you for a career in events management. The skills you gain could also be applied across many other sectors and roles. These include planning, managing people, problem solving, communication, team work and project management.

This degree could be the first step toward your career in:

  • Events management
  • Hotel management
  • Charity fundraising
  • Heritage and tourism
  • Public relations
  • PR and marketing

Discover more career options on Prospects careers advice pages.

PGCE at York St John University

Further your education and work towards a rewarding career in teaching by studying for a Postgraduate Certificate in Education (PGCE) after you graduate. For over 180 years, we have worked with enthusiastic individuals who want to shape the future of young people across both primary and secondary school settings. You'll spend a lot of time in schools, developing your practice by teaching. You will graduate with Qualified Teacher Status and become part of the well respected alumni of York St John educators.

Discover more about PGCE

Whatever your ambitions, we can help you get there.

Our careers service, LaunchPad provides career support tailored to your ambitions. Through this service you can access:

  • Employer events
  • LinkedIn, CV and cover letter sessions
  • Workshops on application writing and interview skills
  • Work experience and volunteering opportunities
  • Personalised career advice

This support doesn't end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain experience and confidence to succeed. It's your career, your way.

Entry requirements


Minimum Entry Requirements

    104 UCAS Tariff points

    3 GCSEs at grade C/4 (or equivalent) including English Language.

Calculate your UCAS Tariff points

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

International entry requirements

This course is available with foundation year

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Business foundation year

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Mature entry offer scheme

Advanced Entry

Considering transferring to join us in year 2 or 3 of our Business Courses? Please see our Advanced Entry page for information on the courses available and how to apply.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. You can read them on our Admissions page.

Fees and Funding

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay depends on whether you live inside the UK, or internationally (outside the UK). Tuition fees may be subject to inflation in future years.

UK 2023 entry

The tuition fee for 2023 entry onto this course is £9,250 per year for full time study.

This price applies to all UK, Jersey, Guernsey and Isle of Man students.

You can find out more about funding your degree by visiting our funding opportunities page.

Funding Opportunities

Placement year funding

If you choose to take a placement year, and your course offers it, you can apply for the Tuition Fee and Maintenance Loan for your placement year. How much you are awarded is based on the type of placement being undertaken and whether it is a paid or unpaid placement. The tuition fee for your placement year will be reduced.

Tuition Fees

    UK 2023 entry £9,250 per year full time

    International 2023 entry £13,000 per year full time

International 2023 entry

The tuition fee for 2023 entry to this course is £13,000 per year for full time study.

This price applies to all students living outside the UK.

Due to immigration laws, if you are an international student on a Student Visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

Find out more about funding your degree.

International Fees and Funding

Additional costs and financial support

There may also be some additional costs to take into account throughout your studies, including the cost of accommodation.

Course-related costs

While studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.

Study Abroad

For more information on tuition fee reductions and additional costs for studying abroad, please visit our study abroad pages.

Accommodation and living costs

For detailed information on accommodation and living costs, visit our Accommodation pages.

Financial help and support

Our Funding Advice team are here to help you with your finances throughout your degree. They offer a personal service that can help you with funding your studies and budgeting for living expenses.

For advice on everything from applying for scholarships to finding additional financial support email

Course highlights

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