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Professional and short courses

Digital Marketing Executive Programme

Equip yourself with the knowledge required to lead in the evolving world of digital marketing.

Students walking

Refine your skills in strategic digital marketing and gain insight into emerging trends on this course for marketing professionals. Develop hands-on experience using tools including WordPress, Wix and Google Analytics. Master how to use popular social media platforms for effective digital marketing.

London campus, Online

  • Course leader – Dr Muhammad Umar Farooq
  • Duration – 5 days in person, 10 weeks online
  • Dates and times

    April and July 2024

Course Fees

£750 per person for in person teaching

£450 per person for online teaching

Course information

Who is this course for?

This course will be beneficial for:

  • Marketing professionals
  • Business professionals
  • Small and medium enterprise owners and managers
  • Self-employed individuals

What will I learn?

You will learn about essential digital marketing concepts and advanced trends, including:

  • Email marketing
  • Web analytics, search engine optimisation and conversion rate optimisation. This will involve working with WordPress and Wix
  • Social media marketing and content marketing with generative Artificial Intelligence and future trends
  • Influencer marketing

Course leader biographies

Dr Muhammad Umar Farooq 
Lecturer, York St John University London

Dr Muhammad Umar Farooq specialises in teaching business, marketing and project management modules on postgraduate courses. He has previously contributed to the academic community at the University of East London and Regent's University London. 

Enquire now

Boost skills, knowledge and confidence with a professional or short course from York St John University. We offer professional learning and development opportunities for teams and individuals, from single sessions to longer courses.

To express an interest in this course, please fill in the form below with your details and we will be in touch soon.