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I am a Lecturer in Business Management at York St John University, London Campus. My academic and professional interests lie at the intersection of strategy, entrepreneurship, innovation, and workforce management, with a strong emphasis on bridging theory and practice.
I have extensive experience in both academia and industry, leading initiatives that enhanced organisational performance and driving professional development programmes. I am a Fellow of the Higher Education Academy (FHEA) and a Chartered Insurer (ACII).
My teaching is grounded in experiential learning and simulation-based pedagogy, with a strong focus on connecting theory to practice. At York St John I teach across undergraduate, postgraduate and professional programmes, including Contemporary Workforce Management, Social Enterprise and Innovation. I serve as Programme Director for the PGCert in Action Learning Facilitation (ALFA), where I support professionals in developing reflective and facilitative practice.
In the classroom I use case studies, live projects and interactive learning methods to encourage students to think critically, creatively and ethically about contemporary business challenges. I also place emphasis on reflective practice and collaboration, supporting students to develop not only their academic knowledge but also the confidence, skills and professional mindset needed to thrive in a rapidly changing business environment.
My research focuses on the intersection of entrepreneurship, innovation, risk and workforce management, with particular interest in how organisations can leverage diverse tools and resources to enhance performance. I explore themes such as entrepreneurial design thinking, creativity in SMEs, and the role of innovation in driving sustainable growth. I am also interested in how artificial intelligence and digital tools reshape entrepreneurship and value creation. I am open to research supervision in strategy, entrepreneurship, innovation, value creation and risk management.
Alongside this, I investigate experiential and simulation-based pedagogy in management education, examining how immersive approaches can strengthen employability, critical thinking and professional readiness.
Recent publications
Alongside my academic role, I remain actively engaged with professional practice and industry networks. I am a Chartered Insurer (ACII) and maintain strong links with the insurance and financial services sector and entrepreneurship ecosystem, where I contribute to professional development and community engagement initiatives.
I am also involved in leadership and service within the wider academic community. I co-convene the Global South Methods Community with Methods Excellence Network (MethodsNet) - a research methods association, supporting researchers in advancing methodological innovation and inclusivity. In addition, I contribute as a peer reviewer for journals and conferences, and I design and deliver executive and professional and executive training programmes in areas such as strategy, entrepreneurship, innovation and workforce management.
