York St John University brand guidelines

These guidelines have been developed by the Marketing and Communications teams.

The guidelines include:

• A style guide for written communication
• An introduction to our visual brand style
• Guidance on how to work with the Marketing team to produce video, photo or graphic design assets
• Inclusive writing guidance, developed in close consultation with various groups across the University

If you have any questions about these guidelines, please email marketing@yorksj.ac.uk.

Principles for AI use in image and video editing

This outlines our agreed approach to the use of AI for editing and using images and video.

These brand guidelines were last reviewed on 3 November 2026.