Staff Profile
Dr Hiba Koussaifi
Lecturer in Marketing and Fashion
I completed my undergraduate degree in Graphic Design (BSc) at the Lebanese American University (2001). I then went onto to achieve an MSc in Economic and Consumer Psychology at the University of Exeter. Soon after this I achieved an MSc in Marketing and Advertising at the American University College of Technology (2008). I went on to study my PhD in Marketing, Operations and Systems, Newcastle Business School, Northumbria University Newcastle (2018).
I have recently gained certificates in the following:
- Certificate in Social Media Marketing, Digital Marketing Institute (2021)
- Certificate in The Fundamentals of Digital Marketing, Google Digital Garage (2020)
- Certificate in Management of Fashion and Luxury, Companies, Università Bocconi (2020).
- School – York Business School
- Email – h.koussaifi@yorksj.ac.uk
- Phone – 01904 624 624
Teaching
I am a Lecturer in Marketing and Fashion Marketing at York St John University, teaching on the undergraduate and postgraduate programmes. I hold a PhD from Newcastle Business School in the area of Marketing. Before starting my job at York St John University, I taught marketing courses at the Lebanese American University (Lebanon) and was a senior research manager and a service line leader at Ipsos in MENA (Lebanon office).
I teach on the following Marketing and Fashion modules:
- Principles of Fashion Marketing
- Research Methods and Project Management
- Global Fashion Marketing
- Global Fashion Consumers
- Fashion Branding.
Research
My primary research interest is in the areas of services and fashion marketing particularly with the advancement of the digital solution and the behavioural changes observed as a result of the Covid-19 pandemic.
