Postgraduate Course
Virtual and Augmented Reality MA
Immerse yourself in the world of augmented reality technologies. Explore your ideas, achieve innovative outcomes, and create digital experiences.
The growing industry of virtual and augmented reality allows creative professionals to express themselves and design exciting new digital experiences. This specialist course equips you to join the next generation of digital creators in this emerging field.
York campus
- Duration – 1 year full time
- Start date – September 2025
- School – School of the Arts
Minimum entry requirements
2:2 honours degree in a related subject
Interview including portfolio
Tuition fees
UK 2025-26 £8,600 full time
International 2025-26 £11,800 full time
Course overview
Explore your ideas and achieve innovative outcomes, study developments in design thinking, and investigate how virtual and augmented realities are transforming the ways we learn and communicate.
On this course you will be encouraged to embrace immersive technologies to enhance your creative practice. Using wearable and handheld devices, you will craft digital experiences for a range of industries. This will mean you can apply your creative talent and skills to marketing, education, television, gaming and more.
Working with York Business School will give you the knowledge and confidence to start your career. You will learn how to set up your own business, turning your creative talent into a fulfilling and successful career. You will also work with industry partners and key practitioners to build a professional network.
This degree is part of a suite of courses. Not sure which one to choose? Take a look at the other masters degrees we offer:
Course structure
How you will study
This course will take 1 year to complete and must be studied full time. You will study:
- 5 compulsory modules
- A Major Project
You can find out which modules are available in each semester on the Course Specifications.
Modules
Credits: 30
Compulsory module
World leading brands such as Apple, Google, SONY and many others have adopted design thinking as part of their own culture for creating original solutions. It is an approach that helps you to question problems, assumptions and outcomes, developing empathy for any user group. On this module you will use a variety of research processes to examine, teach, learn and apply human-centred techniques to tackle design problems in innovative ways.
Credits: 15
Compulsory module
When working in creative industries, it is important to understand the significance of design processes within a business. By investigating a selection of design companies, you will gain an understanding of design strategies and how they relate to brand, product and service. To do this you will conduct primary and secondary research, and explore themes including:
- Brand identity
- Marketing communications
- Target audiences
- Unique selling points
- Procedures for setting up a start-up company
You will also hear from industry professionals who will share their own experiences of how design has benefited their businesses.
Credits: 15
Compulsory module
Gain a greater understanding of how design is reshaping the future. On this module we will consider how technology is shaping the world of business, and how designers are challenging established businesses to think differently. You will explore the concept of a circular economy, and learn how employing this way of thinking can benefit businesses. You will also look at disruptive technologies and the challenges they present. Some of the technologies you will learn about include:
- Augmented and virtual reality
- Renewable and clean energies
- Smart products and wearable technologies
- Artificial intelligence and automation
- Intelligent apps
Credits: 30
Compulsory module
Immersive design embraces technologies covering Augmented (AR), Virtual (VR), Mixed Reality (MR) and Extended Reality (XR) to create engaging and new experiences to an audience. These digital experiences overlay or even completely replace physical reality, allowing users to explore new dimensions. Key industry sectors such as education, military, healthcare, film, retail, advertising, and construction are adopting immersive technologies to transform the way we visually communicate. This module encourages you to explore a range of immersive platforms within the interdisciplinary field of virtual and augmented technologies.
Credits: 30
Compulsory module
On this module we will challenge you to combine creativity with technical skill to develop something innovative. You will be encouraged to experiment and take risks in the development of your own personal voice. You will be making a real or virtual prototype in your chosen area, which will be tested and evaluated. This is an opportunity for you to develop a prototype that acts as a catalyst and foundation for your final major design project.
Credits: 60
Compulsory module
During your final module you will complete a major design project, in which you will demonstrate your skills as an autonomous design practitioner and researcher. You will pursue your own direction, and either create a personal imprint characterised by practical outcomes, or document a comprehensive body of research.
Teaching and assessment
Teaching and learning
Teaching will consist of a mixture of group seminars and individual tutorials. This includes sessions with staff from across the university.
As a graduate student independent learning will be central to your study. We place a significant emphasis on independent learning, encouraging you to take responsibility for managing your own learning and its outcomes. Our Academic Support team can help with written English, study, research, and technology skills if needed.
We keep our group sizes small so we can get to know your creative personality and support your aspirations. We deliver your modules through:
- Workshops
- Visiting speakers
- Field visits
- Work related learning
- Seminar discussions
- Supervised projects
Our teaching draws on both our research and professional experience. This means your learning is informed by the most current thinking in the subject area. You can find out more about our research and backgrounds by visiting our staff pages.
Assessment
There are no formal examinations on this course. You will be assessed through live events and coursework, which will include:
- Portfolio work
- Creating artefacts
- Presentation of visual works
- Research reports
- Case studies
You will receive continuous informal feedback on works in progress through a combination of showings, discussions and written proposals.
Entry requirements
Qualifications
Minimum entry requirements
2:2 honours degree in a related subject
Interview including portfolio
International students
If you are an international student you will need to show that your qualifications match our entry requirements.
Information about international qualifications and entry requirements can be found on our International pages.
If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.
Interview and portfolio
Entry onto this postgraduate course is subject to attending an interview.
At interview you will need to demonstrate examples of your own practice.
You will also be asked to complete a portfolio. This portfolio should show examples of previous and current media production practice.
We are happy to arrange interviews via Microsoft Teams for international students.
Accreditation of Prior Experiential Learning (APEL)
If you do not have traditional qualifications, you might be able to provide evidence of professional experience in the subject as an alternative way to meet the entry requirements. This is called Accreditation of Prior Experiential Learning (APEL). Appropriate references and records of employment would need to be presented to support your case for admission.
Terms and conditions
Our terms and conditions, policies and procedures contain important information about studying at York St John University. You can read them on our Admissions page.
Fees and funding
UK 2025-2026 entry
The tuition fee for 2025 entry to this postgraduate course is:
- £8,600 for full time study
This cost applies to all UK, Jersey, Guernsey and Isle of Man students.
Postgraduate loans are available to help you pay for your master’s course. Find out more about funding your postgraduate studies.
International 2025-2026 entry
The tuition fee for 2025 entry to this postgraduate course is:
- £11,800 for full time study
This cost applies to all students living outside the UK.
Due to immigration laws, if you are an international student on a student visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.
Find out more about funding your postgraduate studies.
Tuition fees
UK 2025-26 £8,600 full time
International 2025-26 £11,800 full time
Alumni Scholarships
If you are alumni of York St John University we have scholarships available to help you continue your studies.
Additional costs and financial support
Course-related costs
While studying for your degree, there may be additional costs related to your course. This may include purchasing personal equipment and stationery, books and optional field trips.
Accommodation and living costs
View our accommodation pages for detailed information on accommodation and living costs.
Career outcomes
Where could Virtual and Augmented Reality take you?
This degree could lead you to a career directly related to Virtual and Augmented Reality, or it could take you in a completely different direction, using the many transferable skills you will develop. These include problem solving, developing arguments, analysing and evaluating information, collaboration, independent working, communication and more.
This will give you an advantage in careers such as:
- AR and VR content writer
- Content production
- Software engineering
- Marketing
- Games design
Stand out from the crowd with postgraduate study.
Far fewer people have postgraduate degrees than undergraduate qualifications. This gives you something extra to set yourself apart in a competitive graduate job market. Those with a postgraduate qualification will earn an average of £6,500 a year more than those with only an undergraduate degree. (Department For Education Graduate Labour Market Report 2022)
Our careers service, LaunchPad, provides career support tailored to your ambitions. Through this service you can access:
- Employer events
- LinkedIn, CV and cover letter sessions
- Workshops on application writing and interview skills
- Work experience and volunteering opportunities
- Personalised career advice
This support does not end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain the experience and confidence you need to succeed.
Student work
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