AI for Marketing: A Practical Workshop for SMEs

Who is this course for?

This course is for anyone who:

• Runs a small or medium business.
• Has a marketing role as part of a wider business.
• Uses AI tools as part of their role, but is not yet getting real marketing value out of them.

For marketing leaders within larger organisations who focus on strategy, planning, or organisational direction, our Leading AI Adoption for Organisations course may be a more suitable option.

What will I learn?

Upon completion of the course, you will have:

• Created a reusable set of prompts for usable marketing content from AI for your own business.
• Drafted real content that you can use straight away, including social media posts and a blog outline, all in your company's tone of voice.
• Prepared a strategic marketing plan that is built to bring in enquiries.
• Assembled a plan for getting your business found by AI search and answer engines as part of an SEO strategy.

What will I need?

As part of this course you will need:

• A laptop.
• At least one free AI account (E.g ChatGPT, Copilot, Gemini or Claude) set up beforehand.
• To complete a short guide before the course, which will only take 5 minutes.
• To bring a real marketing task or the details of your own business to work on.

How will I and my employer benefit?

If you run a business, this is one of the most valuable investments you can make in the person responsible for your marketing. They will return with a practical marketing plan, a toolkit they can use immediately, and the ability to complete key marketing tasks more efficiently.

If you work in marketing, this will help you become more effective in your role because you will have new tools to work more efficiently and a clear plan for how to do this. 

Jonny Ross

Jonny Ross is a Fractional CMO Marketing Strategist and agency owner with over 15 years of experience helping businesses grow.

He runs practical AI for marketing workshops and training, including the AI Unleashed course delivered with the British Library's business and IP Centre. Jonny founded Fleek Marketing and co-created the 90 Day Website Mastery course and book. He is a regular conference speaker, podcast host and LinkedIn content creator, known for turning complex marketing and AI into something owners can act on the next morning. His specialism is practical AI and search visibility: not just talking about modern marketing, but showing owners and small teams how to run it themselves.

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