I am a Senior Lecturer in Digital Marketing at York St John University. My teaching and research focus on digital marketing, marketing, artificial intelligence in marketing, and emerging digital technologies. I hold a Ph.D. in Marketing from Midlands State University, alongside other academic and professional qualifications. I am committed to delivering an inclusive, research-informed learning experience that equips students with the knowledge, skills, and critical thinking needed to address contemporary marketing challenges in an increasingly digital world.
I serve as an External Examiner at the School of Business, University of Dundee (Scotland), and Lincoln International Business School, University of Lincoln (England). I have previously held external examining appointments at the University of the Witwatersrand, BPP University, the University of Namibia, The Catholic University of Zimbabwe, the Institute of Marketing Management, Botswana Open University, the Central University of Technology, Africa University, Walter Sisulu University, and North-West University. These appointments reflect my contribution to maintaining academic quality and standards across higher education institutions in the United Kingdom and internationally.
I have published more than 50 peer-reviewed articles in internationally recognised journals and have authored and edited 14 books with leading international publishers, including Palgrave Macmillan, Emerald Publishing, Routledge, and CABI. I also serve on the editorial boards of several international journals and actively collaborates with scholars and industry partners worldwide.
Alongside my teaching and research, I contribute to academic leadership through doctoral and postgraduate research supervision, curriculum development, and the University's Research Excellence Framework (REF) activities. I am passionate about producing impactful research, enhancing student success, and fostering collaborations that generate meaningful academic, industry, and societal impact.
I teach postgraduate students on the MSc Digital Marketing programme at York St John University London Campus. I am the Module Director for Digital Marketing Strategy (LDD7002M) and Digital Technologies for Market Analysis (LDD7004M). My teaching adopts a research-informed, student-centred approach that integrates contemporary digital marketing theory with practical applications, equipping students with the strategic, analytical, and digital skills required to address real-world business challenges. I am committed to creating an inclusive and engaging learning environment that encourages critical thinking, innovation, and professional development.
Recent publications
- Fellow Higher Education Academy (UK).
- Fellow Academy of Marketing Science (USA).
