Qualifications:
- Fellow of HEA (2020)
- PhD Leadership and Management, Cranfield School of Management (2018)
- MSc Strategic Marketing, Cranfield School of Management (2013)
- MA (Distinction) International Economics, Donetsk National Technical University (2012)
- BA (Distinction) International Economics, Donetsk National Technical University (2010)
- Advanced Certificate in Market and Social Research Practice, Market Research Society (2013)
I am a Senior Lecturer in Business Management at York St John University, teaching on the undergraduate and postgraduate programmes. I am the course leader for MRes Business and MSc Digital Marketing and Data Analytics. I hold a PhD from Cranfield School of Management in the area of consumer behaviour and retailing. Before starting my job at York St John University, I taught marketing and management at the University of Buckingham and guest-lectured at Cranfield School of Management. I also worked in strategy and marketing departments at a large B2B company. I do consultancy work for local organisations and public bodies around customer insight and data analytics.
I supervise research students. I am currently supervising four PhD candidates and one Master by Research candidate. If you’d like to do a PhD and your area of interest is marketing, especially consumer behaviour or branding, feel free to email me to discuss it.
I teach across a range of research-related modules. I lead the following modules:
- Research Methods (undergraduate)
- Capstone Project (postgraduate)
- Research Methods and Techniques in Business (postgraduate)
I lead the MRes Business course. Please contact me about this course, if you’d like.
My research interests are centred around Consumer Behaviour and Branding.
More specifically, I am currently working on research into the following topics:
- Sustainable consumer behaviour
- Luxury consumption
- Ecological justice and sustainable tourism
My colleagues and I do consultancy work for various entities in Yorkshire and the Humber. Please see a summary of the report we produced for North York Moors National Park below.
