Qualifications:
- Fellow of HEA (2020)
- PhD Leadership and Management, Cranfield School of Management (2018)
- MSc Strategic Marketing, Cranfield School of Management (2013)
- MA (Distinction) International Economics, Donetsk National Technical University (2012)
- BA (Distinction) International Economics, Donetsk National Technical University (2010)
- Advanced Certificate in Market and Social Research Practice, Market Research Society (2013)
I am a Senior Lecturer in Business Management at York St John University, teaching on the undergraduate and postgraduate programmes. I am the course leader for MRes Business and MSc Digital Marketing and Data Analytics. I hold a PhD from Cranfield School of Management in the area of consumer behaviour and retailing. Before starting my job at York St John University, I taught marketing and management at the University of Buckingham and guest-lectured at Cranfield School of Management. I also worked in strategy and marketing departments at a large B2B company. I do consultancy work for local organisations and public bodies around customer insight and data analytics.
I supervise research students. I am currently supervising four PhD candidates and one Master by Research candidate. If you’d like to do a PhD and your area of interest is marketing, especially consumer behaviour or branding, feel free to email me to discuss it.
I teach across a range of research-related modules. I lead the following modules:
- Research Methods (undergraduate)
- Capstone Project (postgraduate)
- Research Methods and Techniques in Business (postgraduate)
I lead the MRes Business course. Please contact me about this course, if you’d like.
My research interests are centred around Consumer Behaviour and Branding.
More specifically, I am currently working on research into the following topics:
- Sustainable consumer behaviour
- Luxury consumption
- Ecological justice and sustainable tourism
Recent publications
I do consultancy work for various entities in Yorkshire and the Humber.
My work with the York BID on the York Economic Data Hub has resulted in a website page (soon to be launched) that informs the businesses and individuals in York about key economic indicators in it and several monthly and quarterly reports for the local community. See, for example, the York city centre insights here https://www.theyorkbid.com/category/insights/.
Several webinars with local businesses and organisations are also planned and some have already taken place.
My colleagues and I do consultancy work for various entities in Yorkshire and the Humber. Please see a summary of the report we produced for North York Moors National Park below.
North York Moors Residents' survey
