I'm a lecturer in Marketing and programme director for MSc Marketing and MSc Strategic Digital Marketing, York Business School, York St John University. My research interests include, but not limited to, artificial intelligence, services marketing, digital innovations, and consumer studies. My 3-year PhD research on service quality and customer satisfaction in the context of all-inclusive holidays was fully funded by the Institute of Travel and Tourism and Leeds Beckett University. My research has been published in high impact factor journals such as Journal of Hospitality Marketing & Management, International Journal of Consumer Studies, International Journal of Contemporary Hospitality Management, Journal of Vacation Marketing, Tourism Management Perspectives.
My current teaching includes:
- Digital & Interactive Marketing (PG)
- Marketing Communications (PG)
- Strategic Brand Management (PG)
- Psychology of Marketing (PG)
- Strategic Marketing Planning (PG)
Editorial role
I’m an editorial board member for Tourism and Hospitality Research.
I’m also an active reviewer for different journals such as Journal of Macromarketing, International Journal of Consumer Studies, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management, Tourism Management Perspectives, Tourism Review, etc.
